品牌经理
Brand Manager
作为品牌经理,你将在塑造和提升Simplyhealth与Denplan品牌方面发挥关键作用,帮助实现我们改善英国全民医疗保健可及性的使命。作为一支高效品牌团队的一员,你将负责制定并执行品牌策略和多渠道活动,提升品牌认知度、关注度和信任度,同时支持更广泛的业务目标。
此职位远不止于广告活动。你将参与塑造品牌在外部和内部的体验,确保品牌定位、价值观、信息和形象在组织内得到一致的理解和呈现。从内部品牌参与计划到大规模市场活动,你将在保持强大且一致的品牌形象方面发挥关键作用。
你将与营销、产品、销售和客户服务部门的同事紧密合作,确保品牌故事在每个接触点上得到一致且有效的传达。你无需亲自创建设计素材,而是作为战略负责人,协调并影响包括设计师、创意机构、媒体机构和内部团队在内的利益相关者网络,以实现高质量的品牌活动。
这是一个令人兴奋的机会,适合那些喜欢影响品牌方向、领导活动并围绕共同愿景凝聚人群的人。你将成为Simplyhealth和Denplan品牌的守护者,确保每项举措都体现我们的价值观,支持我们的抱负,并产生可衡量的影响。
查看英文原文
As Brand Manager, you'll play a pivotal role in shaping and growing the Simplyhealth and Denplan brands, helping to bring our purpose of improving access to healthcare for all in the UK to life. Working as part of a high-performing Brand team, you'll be responsible for developing and delivering brand strategies and multi-channel campaigns that build awareness, consideration and trust, while supporting wider business objectives.
This role extends far beyond advertising campaigns alone. You'll help shape how our brands are experienced both externally and internally, ensuring our brand positioning, values, messaging and identity are consistently understood and brought to life across the organisation. From internal brand engagement initiatives through to large-scale market campaigns, you'll play a key role in maintaining a strong and consistent brand presence.
You'll work closely with colleagues across marketing, product, sales and customer service to ensure our brand story is communicated consistently and effectively across every touchpoint. Rather than being responsible for creating design assets yourself, you'll act as the strategic lead, coordinating and influencing a network of stakeholders including designers, creative agencies, media agencies and internal teams to deliver high-quality brand activity.
This is an exciting opportunity for someone who enjoys influencing brand direction, leading campaigns and bringing people together around a shared vision. You'll be a guardian of the Simplyhealth and Denplan brands, ensuring every initiative reflects our values, supports our ambitions and delivers measurable impact.