社交媒体经理
Social Media Manager
关于Nexcess
Nexcess为那些需要在性能与合规之间取得平衡的组织提供专业的云解决方案。我们为全球各地的企业服务，从扩展客户网站的机构到运行关键任务操作的企业。我们凭借深厚的技术专长和与每一位客户的真诚合作建立了声誉。我们所管理的每一个环境背后，都有一支认真对待技术并关键时刻始终如一的团队。
职位描述
我们正在寻找一位社交媒体经理，来定义Nexcess在LinkedIn以及讨论云计算的Reddit社区中的表现方式。该职位位于内容团队，与创意、产品营销和需求生成团队紧密合作，你将负责我们整个社交媒体的存在感。这意味着从原创内容和渠道策略，到社区运营，确保每项活动、发布和事件都能通过社交媒体发挥作用。
这是一个需要真正热爱B2B社交媒体的角色，你需要有源源不断的创意，并具备将其落地的能力。这份工作重点在于找到适合社交媒体的本地化方式，让我们的云解决方案故事被有效传达，而不是简单地将博客文章适配到信息流中。你还将支持一群已经希望发表内容的内部专家，为他们提供提示和草稿，帮助他们更好地发布。同时你将负责我们的Reddit项目，监督背后的代理合作伙伴，并将Nexcess的专业知识带入这些社区中已有的对话中。
你会做的事情
- 负责Nexcess和Servers.com的LinkedIn公司页面，从日历制定到文案撰写再到社区互动，推动发布、活动和营销活动在社交媒体上的呈现
- 创意并指导适合社交媒体的内容，包括短视频，与创意团队合作
- 发明并测试新的形式，将有效的形式转化为可重复使用的模式
- 支持一组内部专家进行发布，挖掘他们的专业知识，在需要时以他们的语气撰写内容，并随着更多人主动参与而不断扩大这个名单
- 管理Reddit代理的日常事务，审核发布前的草稿和回复
- 与需求生成团队合作，提升已有关注的帖子和人物
- 将倾听和表现数据转化为下一步发布的决策
- 在两个页面及所有代笔发布的文案中保持品牌语气的一致性
你需要带来的能力
- 4-6年B2B社交媒体经验，其中LinkedIn为主要渠道
- 有运营过社交媒体账号的经验
查看英文原文
About Nexcess
Nexcess provides specialty cloud solutions for organizations where performance and compliance have to coexist. We serve businesses worldwide, from agencies scaling client sites to enterprises running mission-critical operations. We've built our reputation on deep technical expertise and genuine partnership with every client we work with. Behind every environment we manage is a team of people who take the craft seriously and keep showing up when it matters.
The Role
We're looking for a Social Media Manager to define how Nexcess shows up on LinkedIn and in the Reddit communities where cloud gets discussed. Sitting on the Content team and collaborating closely with Creative, Product Marketing and Demand Generation, you'll own our social presence end to end. That means original content and channel strategy, community, and making sure social pulls its weight with every campaign, launch and event we run.
This is a role for someone who lives and breathes B2B social, with a head full of new ideas and the craft to land them. It's a job where the focus is finding social-native ways to make our cloud solutions story land, rather than just adapting blog posts to fit on the feed. You'll also enable a roster of internal experts who already want to publish, giving them the prompts and drafts to do it well. And you'll own our Reddit program, overseeing the agency partner behind it and getting the expertise Nexcess has into the conversations already happening in those communities.
What you'll do
- Own the Nexcess and Servers.com LinkedIn company pages, from calendar to copy to community response bringing launches, events and campaigns to social
- Concept and direct social-native content, including short-form video, working with the Creative team.
- Invent and test new formats, turning the ones that work into something repeatable.
- Enable a roster of internal experts to publish, drawing out what they know, drafting in their voice where needed, and growing the roster as more people put their hand up.
- Manage the Reddit agency day to day, reviewing drafts and replies before they go live.
- Partner with the Demand Gen team to boost the posts and people already earning attention.
- Turn listening and performance data into decisions about what gets published next.
- Hold the line on brand voice across both pages and every ghostwritten post.
What you'll bring
- 4-6 years in B2B social media with LinkedIn as a primary channel.
- Experience running a Reddit program, and a feel for how presence gets built in communities that don't want to be marketed to.
- A portfolio of original B2B social work you wrote and published yourself, from concept to publish.
- A clear sense of what works in short-form video and graphics, and the briefing skills to get it made.
- A track record growing a company page audience, judged on engagement from the right buyers rather than follower count.
- Experience getting subject matter experts to publish, and making it easy enough that they keep going.
- Experience briefing an agency partner and holding the standard of what they produce.
- Comfort translating technical subject matter to customer facing content.
- A current working understanding of how LinkedIn distribution behaves, and the judgment to separate platform mechanics from platform folklore.
A significant bonus: working knowledge of GitHub and the developer communities around it, including how advocates there shape the perception of a company.
Work Environment
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
- While performing the essential duties of this job, the individual is regularly required to speak and hear
- While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation
- Works at a desk and computer screen for extended periods of time
- Works in a traditional climate controlled office environment or from home
- Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population
Disclaimer
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
Originally posted on Himalayas