线索生成专员(按每条潜在客户合同)- 远程
Lead Generation Specialist (Per-MQL Contract) - Remote
职位:1099承包商。按营销合格线索收费+管道分成。地点:远程办公。
创始人寄语
一个线索不是一份名单。一个线索是一个正在购买旅程中的人。
大多数线索生成承包商交付的是名单。他们爬取数据,发送垃圾信息,交出一个电子表格,拿到报酬就离开。这些线索无法转化。公司浪费时间。承包商转而服务下一个客户。
Wilkinson Firm需要的是线索生成专家,能够提供营销合格线索——那些与TWF内容互动过、符合我们的ICP,并准备好与SDR或AE交谈的人。
这是一个绩效导向的职位,有明确的晋升路径。与使命一致的起始费率。当你的MQL管道转化时,有真正的收益。
你将负责
- 在HR咨询(BH、FQHC、IDD、医院)、PHES(酒店、场地、餐饮、会议)、GovCon(联邦、州采购)领域,根据TWF的ICP寻找MQL
- 提供MQL包:姓名、职位、公司、联系方式、参与信号(他们点赞的文章、下载的内容、参加的活动)
- 与TWF的AE/SDR团队协调交接
- 跟踪从你的MQL到会议、机会、成交的转化率
薪酬 - 攀升阶梯
第一阶段(前90天,与使命一致的起始阶段):
- 每个交付的MQL 15美元(必须符合ICP且有捕捉到的参与信号)
- 每个转化为发现通话的MQL奖励50美元
第二阶段(交付100个MQL后且发现通话转化率达到15%):
- 每个MQL 25美元
- 每个发现通话转化100美元
- 管道来源收入的2%追溯到你的MQL
第三阶段(6个月后且持续转化):
- 每个MQL 40美元
- 每个发现通话转化150美元
- 管道来源收入的5%
- 有承诺的每周数量时可选固定费用(每月1500-3000美元)
- 高级顾问通道对话机会
我们想要的人
- 2-5年B2B线索生成经验
- 熟练使用Apollo、ZoomInfo、LinkedIn Sales Navigator、Lusha或类似工具
- 强烈的ICP纪律性——你不为追求数量而交付低质量线索
- 熟悉获取参与信号(LinkedIn活动、内容下载、网络研讨会参与)
加分项:在BH、酒店业、政府服务或专业服务领域的垂直深度。
我们不适合的人
- 以数量而非转化率衡量成功的名单爬取者
- 从未被问及他们的MQL到会议转化率的人
- 无法说明ICP匹配度的泛泛之辈
在我们谈话之前,请看一下公司
- 主要公司:
- HR咨询业务
查看英文原文
Engagement: 1099 contractor. Per-Marketing-Qualified-Lead fee + pipeline share. Location: Remote.
A note from the founder
A lead is not a list. A lead is a person who is on a buying journey.
Most lead-gen contractors deliver lists. They scrape, they spam, they hand over a spreadsheet, they get paid, they walk. The leads do not convert. The firm wastes time. The contractor moves to the next client.
The Wilkinson Firm needs lead generation specialists who deliver marketing-qualified leads - people who have engaged with TWF content, are within our ICP, and are ready for an SDR or AE conversation.
This is a performance role with a clear climb. Mission-aligned starter rate. Real upside as your MQL pipeline converts.
What you would do
- Source MQLs against TWF's ICP across HR Advisory (BH, FQHC, IDD, hospital), PHES (hotels, venues, catering, convention), and GovCon (federal, state procurement)
- Deliver MQL package: name, title, company, contact info, engagement signal (post they reacted to, content they downloaded, event they attended)
- Coordinate with TWF AE/SDR teams on hand-off
- Track conversion rate from your MQL to meeting to opportunity to closed
Compensation - Climbing Ladder
Stage 1 (first 90 days, mission-aligned starter):
- $15 per MQL delivered (must meet ICP + have a captured engagement signal)
- Bonus: $50 per MQL that converts to a Discovery Call
Stage 2 (after 100 MQLs delivered + 15% Discovery Call conversion rate):
- $25 per MQL
- $100 per Discovery Call conversion
- 2% of pipeline-sourced revenue traced to your MQLs
Stage 3 (after 6 months + sustained conversion):
- $40 per MQL
- $150 per Discovery Call conversion
- 5% of pipeline-sourced revenue
- Retainer option ($1,500-3,000/mo) for committed weekly volume
- Senior advisor track conversation opens
Who we want
- 2-5 years B2B lead generation
- Comfortable with Apollo, ZoomInfo, LinkedIn Sales Navigator, Lusha, or equivalent
- Strong ICP discipline - you do not deliver low-quality leads to hit volume
- Engagement-signal sourcing fluency (LinkedIn activity, content downloads, webinar attendance)
Bonus: Vertical depth in BH, hospitality, government services, or professional services.
Who we are not for
- List scrapers who measure success by volume not conversion
- Anyone who has never been asked about their MQL-to-meeting conversion rate
- Generalists who cannot speak to ICP fit
Before our conversation - take a look at the firm
- Main firm:
- HR Advisory practice:
- Premium Hospitality + Event Staffing:
- LinkedIn:
How to start the conversation
Email:
line: Lead Generation Specialist - [Your Vertical]
In your note, send:
- Your tool stack
- Your typical MQL-to-Discovery-Call conversion rate
- The vertical you have the strongest network in
- Your weekly capacity
We respond within 48 hours. We do not ghost.
Originally posted on Himalayas