创意通才
Creative Generalist
类别:艺术与图形
地点:
我们正在招聘一名创意全能型人才,具备出色的设计和视频编辑能力,负责为我们的付费广告活动、落地页和品牌传播制作引人注目的视觉素材。这个混合岗位将支持2-3个DTC品牌,适合在快节奏的创意生产环境中茁壮成长的人,能够平衡美学与性能目标。
该职位还需要基本的平面设计、网站内容上传和Shopify管理。理想的候选人应具备创意和技术技能的平衡(包括简单的编码用于布局和动画调整),结合设计与执行以减少交接延迟。
主要职责
· 设计和编辑各种创意素材,包括静态横幅、轮播图、GIF和视频广告,适用于Meta、TikTok和Google平台。
- 通过应用高冲击力的钩子、符合品牌调性的CTA、动态字幕、跳切、转场和字幕,制作有说服力的UGC广告剪辑。
- 创建并重新利用社交证明素材(如用户评价、网红截图、评论)用于付费广告和有机内容。
- 制作引人注目的邮件标题、促销视觉素材和短信营销素材,强化品牌形象并提高参与度。
- 将评价、网红推荐和客户证言设计成易于理解、建立信任的创意素材。这包括截图处理、品牌叠加层和动画引用片段,用于付费和有机渠道。
- 根据平台特定的最佳实践,制作静态和动态创意素材,适用于Meta和TikTok。
- 平衡视觉设计与效果营销需求,确保每个创意素材都能为ROAS和CAC目标做出贡献。
- 在保持品牌一致性的同时,适应不同视觉格式和位置的消息传递。
- 与媒体购买者、品牌经理和其他创意人员合作,按时完成任务并超越活动目标。
- 跟踪创意趋势、广告格式以及DTC品牌的表现情况。
- 管理多个网站的Shopify内容更新和产品视觉素材。
- 进行简单的编码工作,用于布局优化和简单动画,以提升设计执行效果。
- 结合创意设计和技术实现,提高生产效率并减少交接延迟。
要求
- 至少2年数字营销中的平面设计和视频编辑经验。
- 精通Adobe创意套件(Photoshop、Illustrator等)。
查看英文原文
Category: Arts & Graphics
Location:
We’re hiring a Creative Generalist with strong design and video editing chops to produce compelling visual assets for our paid media campaigns, landing pages, and brand communication. This hybrid role supports 2–3 DTC brands to start and is perfect for someone who thrives on fast-paced creative production, balancing aesthetics with performance goals.
This role also requires basic graphic design, website content uploads, and Shopify management. The ideal candidate should have a balance of creative and technical skills (including light coding for layout and animation adjustments), combining design and execution to help eliminate handoff delays.
Key Responsibilities
· Design and edit a wide range of creative assets including static banners, carousels, GIFs, and video ads for Meta, TikTok, and Google platforms.
- Craft compelling UGC ad edits by applying high-impact hooks, on-brand CTAs, dynamic captions, jump cuts, transitions, and subtitles.
- Create and repurpose social proof assets (testimonials, influencer screenshots, reviews) for use in paid ads and organic content.
- Produce eye-catching email headers, promotional visuals, and SMS campaign assets that reinforce brand identity and drive engagement.
- Design and stylize reviews, influencer call outs, and customer testimonials into digestible, trust-building creatives. This includes screenshot treatments, branded overlays, and animated quote snippets used across paid and organic channels.
- Build static and motion creatives tailored to platform-specific best practices for Meta and TikTok.
- Balance visual design with performance marketing needs, ensuring every creative asset contributes to ROAS and CAC goals.
- Maintain brand consistency while adapting messaging across various visual formats and placements.
- Collaborate with media buyers, brand managers, and other creatives to meet deadlines and exceed campaign goals.
- Stay up-to-date on creative trends, ad formats, and what’s performing across DTC brands.
- Manage Shopify content updates and product visuals across multiple sites
- Perform light coding for layout refinements and simple animations to enhance design execution.
- Combine both creative design and technical implementation to streamline production and reduce handoff delays.
Requirements
- At least 2 years of experience in graphic design and video editing for digital marketing.
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
- Proven experience creating high-converting static and motion ads for Meta, TikTok, or Google.
- Strong eye for layout, color, typography, and brand consistency.
- Experience editing UGC and social proof content for performance-driven campaigns.
- Able to follow creative briefs, meet tight deadlines, and collaborate well with remote teams.
- Portfolio demonstrating versatility across static design, motion, and video editing.
- Preferred: Basic Shopify management, including uploading content and maintaining visual consistency.
- Basic knowledge of HTML/CSS for light coding and layout adjustments.
- A dual monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Details
Originally posted on Himalayas