绩效营销经理，市场合作
Performance Marketing Manager, Marketplace Partnership
在 Front Row，我们与领先的品牌合作，加速他们的电商增长。我们利用自身的能力和专有技术，为品牌在全球范围内设计、营销、分销并加速发展。我们持续培养专业领域的专长，保留最优秀的人才——同时分享知识和数据，创造效率，并从360度视角审视客户业务的各个方面。我们高效协作，为每位客户提供所需的一线支持、专业见解和第一时间的行动能力，以在世界上最竞争的商业市场中获胜，并让我们的六项核心能力成为率先应对下一个重大机遇的首选。
我们热衷于品牌与受众之间的能量交流，你也应该如此，而我们的使命就是扩大每个品牌的市场份额和情感份额。因为我们相信每一次交易都有可能带来变革。
我们利用来自 Catapult（我们的专有技术）的数据驱动洞察，以及对 Amazon、[Walmart.com](http://Walmart.com)、TikTok Shop 等市场的深入了解，为每个合作品牌量身打造独特的策略，同时在每个生命周期阶段和任何全球市场中保护其定价和渠道策略。
**主要职责：**
- 负责亚马逊电商平台关键客户的付费增长营销计划（PPC、程序化广告）。
- 具备对全渠道市场生态系统的深入理解，能够领导、构建、推动并优化成功的营销活动，涵盖但不限于亚马逊赞助广告、DSP 以及其他电商平台（如沃尔玛、克罗格、Instacart 等）。
- 向关键利益相关者汇报 KPI 和结果，向客户展示发现和下一步计划。日常使用报告来支持客户 KPI 的背后故事，自信地解读趋势并根据结果提出建议。
- 进行每周、每月、每季度和年度会议，回顾趋势、表现并提供创新的市场策略。积极识别新的和不断出现的机会，以推动增长和市场演变。
- 结合对品类趋势和洞察的全面了解，以及外部因素如何影响整体叙事。
- 与客户、分析和创意团队进行沟通并制定策略，以优化品牌表现。
- 制定并执行数字广告活动，以满足关键客户的既定目标。
查看英文原文
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.
We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.
We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, [Walmart.com](http://Walmart.com), TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
**Key Responsibilities:**
- Take ownership of paid growth marketing initiatives (PPC, Programmatic) for key accounts on the Amazon marketplace.
- Possess expertise in understanding an Omni-Marketplace ecosystem to lead, build, drive, and optimize successful marketing campaigns within and not limited to, Amazon Sponsored Ads, DSP, and additional Marketplace’s (Walmart, Kroger, Instacart, etc).
- Report on KPIs and results to key stakeholders, presenting findings and next steps to clients. Daily use of reporting to support the story behind your clients’ KPIs, confidently interpreting trends and making recommendations as a result.
- Conduct weekly, monthly, quarterly, and annual calls to review trends, performance, and provide innovative marketplace strategies. Proactively identify new and emerging opportunities to drive growth and evolution on an ever changing and evolving marketplace.
- Tie in comprehensive knowledge of categorial trends and insights, and how outside factors are impacting the overall narrative.
- Facilitate communication and strategize with account, analytics and creative teams to optimize brand performance
- Plan and execute and digital ad campaigns to meet goals provided by key stakeholders
- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends and client goals
- Serve as a team leader for junior members of the team by providing trainings, process improvement, QAing deliverables, and delegating tasks.
- Coach, mentor and delegate tasks & responsibilities to junior members on joint accounts, also cross-regional, where you serve as lead. Focus on development and shared knowledge across the team.
**Requirements:**
• 3+ years of Retail Media Experience.
• Amazon Vendor Central Experience Required, Seller Central is a plus.
• Budget management of over $250,000 per month preferred.
• Strong data analytics and strategy background
• Client Facing Experience navigating complex client needs & personalities (agency experience a plus)
• Advanced Excel knowledge and skills
• DSP, email, push, display and/or other advertising channels are pluses
• Familiarity with Google Drive, Docs, Sheets and Slides
• Excellent time management and organizational skills
• Excellent communication and presentation skills
• Experience with PPC tools, such as Helium 10 or DataHawk are a plus
**Benefits:**
- Health, dental and vision
- PTO
- Summer Fridays
- Education Stipend
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location: Fully Remote (East Coast Preferred - Working EST Hours)
_Salary Range : $115,000 - $125,000_