品牌策略总监 - 市场合作 - 高端美妆
Brand Strategy Director - Marketplace Partnership - Premium Beauty
在 Front Row，我们与领先的品牌合作，加速他们的电商增长。我们利用自身的能力和专有技术，为品牌在全球范围内设计、营销、分发并加速发展。我们持续培养专业领域的专长，保留最优秀的人才——同时分享知识和数据，创造效率，并从360度视角审视客户业务的各个方面。我们高效协作，为每位客户提供所需的一线支持、专业见解和优先访问权限，以在世界上最竞争的商业市场中取得成功，并使我们的六项能力成为率先应对下一个重大机遇的首选。
我们热衷于品牌与受众之间的能量交流，你也应该如此，而我们的使命就是扩大每个品牌市场份额和情感份额。因为我们相信每一次交易都有可能带来变革。
我们借助 Catapult（我们的专有技术）提供的数据驱动洞察，以及对 Amazon、[Walmart.com](http://Walmart.com)、TikTok Shop 等市场的深入了解，为每个合作品牌量身打造策略，同时在每个生命周期阶段和任何全球市场中保护其定价和渠道策略。
**简介：**
**T** 该 Account Director 将负责我们品牌组合中的 6-8 个关键客户，同时领导内部项目并监督 Amazon 上高性能广告活动的执行。你将推动品牌定位，并通过制定以消费者为中心的策略帮助品牌优化其 Amazon 表现，从而产生收入。你将支持一些最大的美妆、健康与 wellness 类品牌。
**职责：**
- 负责品牌的营收增长、销售表现，并为其提供促销日历方面的指导
- 与 Performance Marketing 团队协作，提升广告表现和 KPI，同时跨职能与 SEO、内容和品牌健康团队合作
- 管理客户账户，识别内容、广告和产品组合方面的改进，以实现最佳投资回报率
- 主持每周客户会议，并通过周报、月报、季报及年度评审展示广告和销售表现
- 跟踪并推进年度营收目标，以达成内部销售目标
- 为品牌提供并维护年度采购和销售预测
**要求：**
- 至少 6 年在高级品牌/
查看英文原文
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.
We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.
We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, [Walmart.com](http://Walmart.com), TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
**Intro:**
**T** he Account Director will own 6-8 key accounts within our brand portfolio while spearheading internal projects and overseeing the execution of high-performing ad campaigns across Amazon. You will champion the brand placement and guide brands through their Amazon presence by developing consumer-led strategies that generate revenue. You will be supporting some of the largest brands in the beauty, health and wellness space.
**Description:**
- Responsible for revenue growth, sales performance and providing guidance on promotional calendar to our brands
- Work in tandem with the Performance Marketing team on advertising performance and KPI improvement, and partner cross-functionally with SEO, Content, and Brand Health teams
- Manage accounts to identify improvements across content, advertising, and product assortment to reach optimal ROI
- Lead weekly client calls and present advertising and sales performance through weekly, monthly, and quarterly reporting, including annual reviews
- Track / progress towards annual revenue targets for internal sales goals
- Provide and maintain annual purchase and sales forecasts for brands
**Requirements:**
- Minimum of 6 years in a Senior Brand/Account Management role
- Amazon Vendor Central experience a must
- Exceptional communicator with strong client-facing and relationship management skills
- Self-motivated with a high attention to detail
- Must be organized and thoughtful
- Experience with analyzing data to make strategic recommendations
- MS Office Skills Microsoft Excel, Word, PowerPoint, Google
- Experience with Google Analytics, Asana, Helium10, DataHawk a plus
Benefits:
- Health, dental, and vision
- PTO
- Summer Fridays
- Summer House
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Salary $120,000 - $150,000 plus bonus.