出海雷达

亚马逊PPC品牌经理

Amazon PPC Brand Manager

设计市场运营限定地区（需当地身份）
公司RecruitNest Consulting
薪资80,000 - 100,000/年 PHP
工作地点Philippines
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Full Time
发布时间12 天前
数据来源Himalayas
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注意地域限制：该职位明确限定在 Philippines 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。

职位要求：

  • 职位类型：资深经理
  • 用工类型：全职；长期（直接雇佣）
  • 工作安排与地点：完全远程 - 菲律宾
  • 工作时间：工作日；PST（4小时重叠）
  • 行业：电子商务（亚马逊）

职位简介：
我们正在寻找一位经验丰富的亚马逊PPC经理，负责管理并优化客户在亚马逊上的业务，涵盖广告、盈利能力、商品信息、关键词排名、促销活动、新品发布和账户健康度等方面。在此职位中，您将把PPC表现与盈利能力、转化率、自然排名、库存和整体业务增长联系起来。您将与团队紧密合作，发现机会，提升表现，并支持在亚马逊市场扩展业务。
主要职责：

  • 监控产品级盈利能力和CM3，识别利润率下降情况，并提出改进建议。
  • 管理和优化亚马逊PPC广告活动，包括Sponsored Products、Sponsored Brands、Sponsored Brand Video、Sponsored Display以及适用的DSP。
  • 监控TACOS、ACOS、ROAS、转化率、搜索词表现和预算分配，以提高广告效率。
  • 优化亚马逊商品信息，包括图片、A+内容、标题、要点和其他以转化为导向的内容。
  • 监控自然关键词排名，分析竞争对手，发现提升搜索可见性的机会。
  • 管理促销活动，包括Prime Day、BFCM、闪电交易、优惠券和季节性活动。
  • 与供应链经理协调，确保广告、促销、新品发布和库存供应的一致性。
  • 支持亚马逊英国市场的设立和管理。
  • 监控亚马逊账户健康状况，处理日常问题和沟通，并在需要时升级复杂问题。
  • 审阅客户反馈，发现能改进商品信息和产品决策的洞察。
  • 管理新品发布，包括关键词研究、广告活动设置和初始排名策略。

任职资格：

  • 优先考虑市场营销、商业、电子商务或相关领域的学士学位。
  • 3年以上实际管理亚马逊PPC广告活动的经验。
  • 熟练使用Sponsored Products、Sponsored Brands、Sponsored Brand Video和Sponsored Display。
  • 熟悉SellerBoard或其他类似的亚马逊盈利工具。
  • 熟悉CM3、TACOS、ACOS、ROAS、亚马逊费用、退货和退款机制。
查看英文原文

Job Expectations:

  • Position Type: Experienced - Senior Manager
  • Employment Type: Full-Time; Permanent (Direct Hire)
  • Work Setup & Location: Fully Remote - Philippines
  • Work Schedule: Weekdays; PST (4 hours overlap)
  • Industry: E-commerce (Amazon)

About the Job:
We are looking for an experienced Amazon PPC Manager to manage and optimize our client's Amazon business across advertising, profitability, listings, keyword rankings, promotions, product launches, and account health. In this role, you will connect PPC performance with profitability, conversion rates, organic rankings, inventory, and overall business growth. You will work closely with the team to identify opportunities, improve performance, and support expansion across Amazon marketplaces.
Key Responsibilities:

  • Monitor product-level profitability and CM3, identify margin declines, and recommend actions to improve profitability.
  • Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brand Video, Sponsored Display, and DSP where applicable.
  • Monitor TACOS, ACOS, ROAS, conversion rates, search-term performance, and budget allocation to improve campaign efficiency.
  • Optimize Amazon listings, including images, A+ Content, titles, bullet points, and other conversion-focused content.
  • Monitor organic keyword rankings, analyze competitors, and identify opportunities to improve search visibility.
  • Manage promotional activities, including Prime Day, BFCM, Lightning Deals, coupons, and seasonal campaigns.
  • Coordinate with the Supply Chain Manager to align advertising, promotions, product launches, and inventory availability.
  • Support the setup and management of the Amazon UK marketplace.
  • Monitor Amazon account health, handle routine cases and communications, and escalate complex issues when needed.
  • Review customer feedback and identify insights that can improve listings and product decisions.
  • Manage product launches, including keyword research, campaign setup, and initial ranking strategies.

Qualifications:

  • Bachelor's Degree in Marketing, Business, E-commerce, or a related field is preferred.
  • 3+ years of hands-on experience managing Amazon PPC campaigns.
  • Strong experience with Sponsored Products, Sponsored Brands, Sponsored Brand Video, and Sponsored Display.
  • Strong knowledge of SellerBoard or similar Amazon profitability tools.
  • Solid understanding of CM3, TACOS, ACOS, ROAS, Amazon fees, returns, and reimbursements.
  • Strong knowledge of Amazon SEO, keyword ranking, and listing optimization.
  • Experience improving CTR and CVR through listing and creative updates.
  • Experience managing US and European Amazon marketplaces is an advantage.
  • Experience with Amazon UK marketplace management is an advantage.
  • Familiarity with Amazon DSP, Helium 10, DataDive, and Amazon Brand Analytics is an advantage.
  • Strong analytical and commercial judgment with the ability to identify root causes and recommend actions.
  • Strong ownership, attention to detail, and ability to work independently.
  • Excellent English communication skills, both written and verbal.

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Only shortlisted candidates will be contacted. Updating or tailoring your CV is highly recommended.
Originally posted on Himalayas

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