Head of Content & Marketing
职位总结经验丰富的高级内容和 SEO 领导者需要从我们的悉尼，巴塞罗那或马尼拉办公室工作全日制，或者从任何地方远程工作。候选人必须有6年以上在执行成功的增长黑客策略方面的经验。特殊合作，听力，演示，书面和口头沟通技能所需。这个角色将负责 Classe365品牌的开发和执行，通信战略和营销举措以扩大我们在教育市场中的可见性。该角色将直接负责确保 Classe3 65实现强大的在线品牌意识并对进来引擎领先发动机至关重要。关于 Classe365 Classe365 是一个快速发展的 EdTech 创业公司。我们的世界领先的学生管理和学习管理平台正在改变教育机构管理学习，管理并获得更好的决策的方式。我们提供了一个单一的洞察力平台，执行学生信息系统和学习管理系统功能.Classe3 65在87多个国家拥有3000多名客户，四季度订阅和收入增长非常强。以下是要做的列表：· 建立和执行内容营销和 SEO 战略，推动商业结果，让客户继续阅读和分享。· 改善我们的内容测量系统和仪表板，不断分析结果以学习和改进。· 分享我们的内容在各种道上并与客户参与负责人合作，以扩大付费道的内容，这是有意义的。· 照顾我们的社交媒体营销活动，并为我们社区建设努力做出贡献。· 促进整体营销计划。我们正在寻找经验和技能：· 在吸引观众使用内容方面取得成功，理想情况下是 B2B 环境中。· 自己写内容并领导新闻稿策略的能力 · 至少具有两种主要类型的内容经验即实践。建立与 Twitter,LinkedIn 和其他来源的关键影响者关系。让他们分享我们的内容和产品。·对 WordPress,Google Analytics,Moz 等类似的知识，关键词研究工具等。·结果驱动，可以显示可测量的结果。·善于与同事，合作伙伴，博客和机构建立建设性关系。·组织一个
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Position Summary
Experienced senior Content and SEO lead needed for a full-time working from our Sydney, Barcelona or Manila office, or remote working from anywhere. Candidate must have 6+ years’ experience in executing successful growth hacking strategies. Exceptional collaboration, listening, presentation, written and verbal communication skills required
This role will be responsible for the development and execution of the Classe365 brand, communication strategy and marketing initiatives to broaden our visibility within the education market. The role will be directly responsible for ensuring Classe365 achieve strong online brand awareness and critical for inbound lead generation engine.
About Classe365
Classe365 is fast growing EdTech start-up. Our world-leading student administration and learning management platform has transforming the way education institutions manage learning, administration and gain valuable insights that drive better decision-making. We offer a single insight platform that performs student information system and learning management system functions.
Classe365 has more than 3000 clients in over 87 countries with very strong quarter-over-quarter subscription and revenue growth.
Here’s the to do list:
- Create and execute a content marketing and SEO strategy that drives business results and makes customers keep reading and sharing.
- Improve our content measurement systems and dashboards, constantly analyze results to learn and improve.
- Distribute our content in various channels and work with our Head of Customer Engagement to amplify content in paid channels, where it makes sense.
- Look after our social media marketing and contribute to our community building efforts.
- Contribute to overall marketing planning.
Experience and skills we’re looking for:
- Successes you can point to in attracting audiences with content, ideally in B2B setting.
- Ability to write content yourself and lead our newsletter strategy
- Hands-on experience with at least 2 major content types ie. blog articles, video, infographics, ebooks, email courses, etc.
Building relationship with Key Influencers on Twitter, LinkedIn & other source. Infudence them to share our content and product.
- Good knowledge of WordPress, Google Analytics, Moz or the like, keyword research tools, etc.
- Results driven and can show measurable results
- Good at building constructive relationships with colleagues, partners, fellow blogs and agencies.
- Organized and able to keep multiple projects in the air with little management.
- Native or ridiculously fluent English speaker.
- Some sales experience would be a big plus.
• Last but not least, a driv
Originally posted on Himalayas