Lifecycle Marketing Executive
在福布斯顾问，我们的使命是帮助读者实现他们的愿望。我们为人们提供可信的建议和指导，以便他们能够做出自信心并重新开始做最关心的事情。我们是一个经验丰富的行业专家团队，致力于帮助读者轻松地做出智能决定并选择合适的产品。福布斯咨询师拥有数十年的地理领域和团队经验，包括内容，SEO,商业智能，财务，人力资源，营销，生产，技术和销售等。该团队为福布斯顾问的消费者信用，债务，健康，房屋改造，银行业，投资，信用卡，小企业，教育，保险，贷款，房地产和旅游领域的全球覆盖带来丰富的行业知识。福布斯咨询师正在寻找一个生命周期营销执行官来帮助建立并提供精彩的生命周期营銷活动。这是喜欢实践执行角色的人员。你将与 CRM 经理密切合作，以实现生命周期战略，并与产品，数据，设计和商业团队合作。每天你会建立和计划活动，设置受众细分，帮助确保一切按时到达高标准。我们正在寻找的人是有组织的，详情专注的，并且真正自豪地准确及时完成事情。你是一个自动开始者，可以适应，舒服同时打几场运动，并且很乐意测试和学习 （即使这意味着测试和失败）. 这一职能报告给高级 CRM 经管。关键责任：执行 & 交付：·与更广泛的 CRM 团队合作，在电子邮件，短信和其他领域建立，安排和发送生命周期活动 确保每一次发送都是准确的，及时出发 · 在我们的客户参与平台中设置客户旅行，观众细分和消息模板，BRAze ·管理竞选时间表并保持利益相关者对进展的最新信息 ·QA 运动在发布前进行端到端检查，内容，链接，细分以及制作创意内容：· 与内部团队合作生产和调整竞选活动 ·使用我们的客户接触平台构建视觉活动，与我们的设计团队合作 ·帮助保持一致性和高水平的创意。
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At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is looking for a Lifecycle Marketing Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live – building, testing, and optimizing email, SMS, and other lifecycle communications across one or two of our verticals.
You’ll work closely with your CRM Manager to bring the lifecycle strategy to life, collaborating with teams across Product, Data, Design, and Commercial. Day to day, you’ll build and schedule campaigns, set up audience segments, and help make sure everything ships on time and to a high standard.
The person we’re looking for is well-organized, detail-oriented, and takes real pride in getting things done accurately and on time. You’re a self-starter who’s adaptable, comfortable juggling several campaigns at once, and happy to test and learn (even when that means test and fail).
This role reports to the Senior CRM Manager.
Key Responsibilities:
Execution & Delivery:
- Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time
- Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
- Manage campaign timelines and keep stakeholders updated on progress
- QA campaigns end-to-end before launch, checking content, links, segments, and rendering
Creative & Content:
- Produce and adapt campaign copy in partnership with our internal teams
- Build campaign visuals using our customer engagement platform, in partnership with our Design team
- Help keep creative consistent and high-quality across campaigns
Strategy & Support:
- Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life
- Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell
- Help build and run the test-and-learn roadmap
Reporting & Analysis:
- Pull campaign reporting from our customer engagement platform and Tableau
- Track campaign performance against KPIs and flag results and learnings to the team
- Share regular updates on tests performed and week-on-week / month-on-month performance changes
Qualifications:
- 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
- Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
- A self-starter and clear communicator who enjoys collaborating across teams
- Comfortable working with data and quick to learn new tools
- Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Originally posted on Himalayas