数字营销专员 (TikTok 广告)
Digital Marketing Specialist (TikTok Ads)
关于我们的团队：
BetterMe — 一个全方位的健康生态系统，赋能数百万人变得更好 —— 在身体、心理和情感上。我们打造让人们变得更好的产品，并不断挑战自我以激励他人。
我们正在快速扩展，我们的专家也在不断提升。现在我们正在寻找一位专注于TikTok广告的优秀市场专员，愿意与我们一同成长，尝试AI，并推动新用户增长。
你的影响：
- 开发并扩大TikTok作为主要获客渠道，使用AI驱动的工具构建和优化广告活动，加快测试周期。
- 提前发现TikTok的趋势、声音和内容形式，并将其转化为创意假设。
- 在广告活动、受众和广告素材之间进行A/B测试，持续提升表现。
- 将性能洞察转化为清晰、可操作的创意团队简报，重点关注原生、平台优先的创意。
- 与分析和创意团队合作，制定完整的获客策略。
- 管理广告预算，报告渠道表现，并预测用户获取活动对关键业务指标的影响。
关于你：
- 至少2年在绩效营销领域的工作经验，包括在TikTok广告中的实际活动管理经验。
- 对TikTok广告管理器有扎实的理解：广告活动结构、受众定位、竞价策略和归因。
- 对TikTok上有效的内容有敏锐的感知：原生创意格式、Spark广告、开头钩子和创作者风格内容。
- 有日常工作中使用AI工具的实际经验，无论是在研究、内容、分析还是优化方面。
- 有管理广告预算和将性能数据转化为清晰业务预测和报告的经验。
- 积极主动的心态，真正有生成想法和解决问题的动力，而不是等待完美条件。
- 有与合作伙伴沟通和谈判的经验将是一个巨大优势。
在这个职位中，你将拥有：
- 一支强大且经验丰富的市场、分析和创意团队。
- 一个在全球多个市场拥有真实用户规模的全球产品。
- 接入AI工具，并有自由将其整合到你的工作流程中。
- 一种实验文化，好的想法会被测试，而不仅仅是讨论。
- 随着团队和产品一起成长的空间。
在BetterMe你能获得：
一个激发人心的使命。每一行代码、每一份设计、每一个想法都在帮助数百万的人变得更健康、更自信。
信任，无需微观管理
查看英文原文
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
We are scaling and our specialists are leveling up. Now we're looking for a talented Marketing Specialist with a focus on TikTok Ads, ready to grow with us, experiment with AI, and drive new user growth.
Your impact:
- Develop and scale TikTok as a key acquisition channel, building and optimizing campaigns with AI-powered tools for faster testing cycles.
- Spot TikTok trends, sounds, and content formats early, and turn them into creative hypotheses.
- Run A/B tests across campaigns, audiences, and ad creatives to continuously improve performance.
- Translate performance insights into clear, actionable briefs for the creative team, with a focus on native, platform-first creatives.
- Collaborate with analytics and creative teams to build full-funnel acquisition strategies.
- Manage advertising budgets, report on channel performance, and forecast the impact of UA activities on key business metrics.
About you:
- At least 2 years of experience in Performance Marketing, including hands-on campaign management in TikTok Ads.
- Solid understanding of TikTok Ads Manager: campaign structure, audience targeting, bidding strategies, and attribution.
- Strong sense of what works on TikTok: native creative formats, Spark Ads, hooks, and creator-style content.
- Practical experience using AI tools in your day-to-day workflow, whether for research, content, analysis, or optimization.
- Experience managing advertising budgets and converting performance data into clear business forecasts and reports.
- A proactive mindset with a genuine drive to generate ideas and find solutions rather than waiting for perfect conditions.
- Strong experience in partner communication and negotiations will be a big plus.
In this role, you'll have:
- A strong, experienced team of marketers, analysts, and creatives.
- A global product with real audience scale across multiple markets.
- Access to AI tools and the freedom to integrate them into your workflow.
- A culture of experimentation where good ideas get tested, not just discussed.
- Room to grow as the team and product scale.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
Originally posted on Himalayas