电商生命周期策略师
Ecommerce Lifecycle Strategist
关于公司：
Prismfly 是一家专注于电子商务转化率优化和客户生命周期营销的全球机构。我们结合策略与顶级的设计和开发，打造领先的数字体验。我们与顶级品牌和软件合作伙伴合作。团队由谦逊的专家组成，每个人都渴望不断学习和成长。
我们的文化以远程办公为主，每天通过 Slack 和视频通话进行沟通。加入一家精品、快速发展的公司令人兴奋。成长和承担责任的机会无限。我们确保你拥有做好工作的所有资源，并产生重大影响。
加入我们快速发展的团队吧！我们正在招聘一位客户生命周期策略师，负责塑造和优化客户的整个旅程，从初次接触一直到留存和推荐。
注意：这是一个持续开放的职位。虽然我们目前没有积极招聘此职位，但我们始终欢迎有兴趣加入我们团队的优秀人才。现在申请的话，当职位空缺时你会成为首批被考虑的人选。我们鼓励你提交申请，让我们了解你并保持联系，以便未来有机会合作。
职责
- 从策略到执行和分析，独立负责并管理客户生命周期活动。
- 对潜在客户进行项目和营销审计，并自信地呈现发现和建议。
- 构建个性化的客户旅程，识别关键触点、痛点和改进机会。
- 作为客户对接负责人，将技术洞察转化为清晰、可操作的建议。
- 协调制定简报、文案、设计、文字/HTML 模板、电子邮件活动等。
- 对受众进行细分，创建定制化体验以提升客户参与度和忠诚度。
- 为每个客户生命周期阶段（包括获取、引导、留存和推荐）制定并实施策略。
- 分析客户数据以获得洞察，并基于数据做出决策以提高客户终身价值。
- 收集和分析客户反馈，持续改进客户旅程。
- 推动积极的客户评价和忠诚计划的持续参与。
- 定义关键绩效指标（KPI），衡量客户生命周期策略的成功，并定期报告进展。
- 关注行业趋势和竞争动态。
查看英文原文
About The Company:
Prismfly is a global agency focused on e-commerce conversion rate optimization and lifecycle marketing. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier brands and software partners. The team is made of humble experts, each with a strong desire to continually learn and grow.
Our culture is remote-first, and we connect daily on Slack and video chat. Being part of a boutique, fast-growing company is exciting. The opportunities to grow and take ownership are endless. We make sure you have everything you need to do your best work and make a big impact.
Come join our fast-growing team! We are hiring a Lifecycle Strategist who will be responsible for shaping and optimizing the entire customer journey of our clients, from initial engagement through retention and advocacy.
Note: This is an evergreen position. While we are not actively recruiting for this position at the moment, we are always open to connecting with talented individuals who are interested in joining our team. By applying now, you’ll be among the first to be considered when a position becomes available. We encourage you to submit your application so we can get to know you and keep in touch for future opportunities.
RESPONSIBILITIES
- Own and manage lifecycle campaigns from strategy to execution and analysis.
- Conduct program and marketing audits for potential clients and confidently present findings and recommendations.
- Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement.
- Serve as client-facing lead, translating technical insights into clear, actionable recommendations.
- Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
- Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
- Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
- Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
- Collect and analyze customer feedback to make continuous improvements to the customer journey.
- Drive positive customer reviews and ongoing engagement with loyalty programs.
- Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
- Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.
IDEAL CANDIDATE WILL HAVE:
- 3 years of relevant hands-on experience
- Proven experience in customer lifecycle management, email/SMS automation, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Proficiency with marketing automation tools and CRM systems.
- A passion for customer experience and a customer-centric mindset.
- Strong project management skills and the ability to work on multiple initiatives simultaneously.
Originally posted on Himalayas