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研发媒体购买员

R&D Media Buyer

开发工程市场运营未标注地域
公司Growe Talents
薪资未公开
工作地点Worldwide
地域资格未标注地域
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
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我们客户Jugabet是一个面向拉丁美洲玩家的品牌和游戏平台。凭借强大的区域聚焦和本地化策略,Jugabet正在迅速成为该市场的重要参与者。

适合以下目标的人选:

  • 在Google UAC、Apple Search Ads(ASA)、Telegram Ads、X(Twitter)广告及其他付费获取渠道上进行研究、测试和发布活动;
  • 负责应用商店优化(ASO):关键词研究、元数据、创意测试(图标、截图、预览视频),以提升自然可见性和转化率;
  • 持续识别、评估并试点与iGaming相关的新的流量来源和获取渠道;
  • 设计并运行结构化测试(创意、出价策略、定位信号、产品页面),在扩展前验证新渠道;
  • 分析测试结果,建立假设,并记录学习成果以指导未来的获取策略;
  • 管理创意素材 feeds 和受众/转化信号,以优化自动出价(UAC、ASA);
  • 与创意、ASO和分析团队合作,对齐测试路线图,并跨渠道分享见解;
  • 监控竞争对手的ASO策略、商店趋势和算法更新(Google Play、App Store),以发现新机会;
  • 使用CPA、ROMI、IPM、转化率和其他相关指标跟踪并报告渠道表现。

你需要具备的经验:

  • 2年以上移动用户获取经验,有Google UAC和/或Apple Search Ads的实际操作经验;
  • 实际ASO经验——关键词优化、A/B测试商店列表,并使用AppTweak、ASOMobile或Sensor Tower等工具;
  • 在Telegram Ads、X Ads或其他新兴/替代渠道上测试或发布活动的经验是加分项;
  • 对移动营销指标(CPA、CPI、ROMI、留存率/LTV基础)有扎实理解;
  • 有使用MMP/追踪工具(AppsFlyer、Adjust或类似工具)和分析群体数据的经验;
  • 能够在历史数据有限的情况下,从零开始构建测试计划;
  • 在iGaming或其他受监管/高竞争领域有经验是必须的。

如果你具备以下个人特质,将非常匹配:

  • 分析思维,注重细节;
  • 好奇心强,积极主动地测试新想法和渠道;
  • 以结果为导向,关注可衡量的成果;
  • 能在创意与数据驱动决策之间取得平衡;
  • 具有强烈的责任感和问责意识
查看英文原文

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:

  • Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;
  • Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;
  • Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;
  • Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;
  • Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;
  • Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);
  • Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;
  • Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;
  • Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.

Experience you’ll need to bring:

  • Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;
  • Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;
  • Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;
  • Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);
  • Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;
  • Comfortable working with limited historical data and building test plans from scratch;
  • Experience in iGaming or another regulated/high-competition vertical is a must.

It's a perfect match if you have those personal features:

  • Analytical mindset with strong attention to detail;
  • Curiosity and a proactive approach to testing new ideas and channels;
  • Result-oriented with focus on measurable outcomes;
  • Ability to balance creativity with data-driven decision-making;
  • Strong ownership and accountability for campaign performance;
  • Adaptability in a fast-changing environment (platforms, trends, algorithms);
  • Good communication skills and ability to work cross-functionally.

Our clients offer competitive benefits to support your professional and personal growth, including:

  • Health & Wellness Focus;
  • Global Medical Coverage;
  • Growth Opportunities;
  • Benefits Programs (compensation for the gym/stomatology/psychological service
  • Performance-Driven Rewards;
  • Dynamic Work Environment.

Apply, and let your growth journey begin.
Originally posted on Himalayas

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