Digital Marketing Specialist
工作标题：数字营销专家紧急招聘地点：远程工作名单：9AM-5PM AEST 周末：星期六和星期日通知期：即时到30天角色概述 我们正在寻找一个实践的数字营销專家，谁可以从头开始建立，运行和扩展客户销。这个职位是执行重点：内容创建和设计创造者，网站，SEO,领先代并广告，在简单语言中向创始人报告清楚。你将与创始人密切合作了解业务，定义正确的受众，建立可见性，产生一致的进口领导。关键责任1. 基础和战略 ·了解业务，产品，客户以及目标行业 ·定义 ICP （理想客户配置）,定位和价值提案 ·将客户的痛苦点映射到我们的解决方案 ·创建与真实搜索意图一致的关键词策略 ·设置基本分析，领先跟踪和报告 2.网站及内容 ·审核现有网站并识别缺口 ·改善网站消息传递，CTA 和查询流程 ·开发特定行业的登陆页面和使用案例页面 ·创建和执行网站内容策略 ·编写和发布 SEO 优化的博客和文章 ·持续优化转换3.社交媒体和品牌存在。· 建立和优化社交媒体道 （LinkedIn,Instagram 等）·定义内容支柱和社交媒体战略 · 创建内容日历并持续发布 · 使用 Canva 等工具创建基本视觉内容 · 与评论，消息和社区进行参与 4.领导生成 （有机和付费）·启动有机领先生成道 ·创建基本的领导磁铁 （检查列表，模板，指南）·监测进来导航和询问质量 ·基于广告性能优化登陆页面和信息 ·规划，发行和优化谷歌搜索 ·准备和扩展付费活动 （谷歌和社会广告）. 5.建立权威与信任。· 创建案例研究，证词和成功故事 · 开发思想领导力和权威内容 · 在审查平台上建立列表 · 创立 YouTube 教程和可重复使用的视频内容 · 将内容重新用于6个道。报告与流程 · 用简单清晰语言分享每周绩效更新 · 追踪什么工作而不是并不断改进 · 文件营销过程和执行播放册
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This is a remote position.
Job Title: Digital Marketing Specialist
Urgent Hiring
Location: Remote
Work Roster: 9AM-5PM AEST
Weekends: Saturday & Sunday
Notice Period: Immediate to 30 days
Role Overview
We are looking for a hands-onDigital Marketing Specialistninja who can set up, run, and scale our client’s marketing from the ground up.
This role is execution-focused: content creation and design creatives, website, SEO, lead generation, and ads, with clear reporting to the founder in simple language.
You will work closely with the founder to understand the business, define the right audience, build visibility, and generate consistent inbound leads.
Key Responsibilities
1. Foundations & Strategy
- Understand the business, offerings, customers, and target industries
- Define ICP (Ideal Customer Profile), positioning, and value proposition
- Map customer pain points to our solutions
- Create keyword strategy aligned with real search intent
- Set up basic analytics, lead tracking, and reporting
2. Website & Content
- Audit existing website and identify gaps
- Improve website messaging, CTAs, and enquiry flow
- Develop industry-specific landing pages and use-case pages
- Create and execute website content strategy
- Write and publish SEO-optimised blogs and articles
- Continuously optimise website content for conversions
3. Social Media & Brand Presence
- Set up and optimise social media channels (LinkedIn, Instagram, etc.)
- Define content pillars and social media strategy
- Create content calendars and publish consistently
- Create basic visual content using tools like Canva
- Engage with comments, messages, and communities
4. Lead Generation (Organic & Paid)
- Launch organic lead generation funnels
- Create basic lead magnets (checklists, templates, guides)
- Monitor inbound leads and enquiry quality
- Optimise landing pages and messaging based on performance
- Plan, launch, and optimise Google Search Ads
- Prepare for and scale paid campaigns (Google & Social Ads)
5. Authority & Trust Building
- Create case studies, testimonials, and success stories
- Develop thought-leadership and authority content
- Build listings on review platforms
- Create YouTube tutorials and reusable video content
- Repurpose content across channels
6. Reporting & Process
- Share weekly performance updates in simple, clear language
- Track what’s working vs not and improve continuously
- Document marketing processes and execution playbooks
- Help plan the next 6–12 months of marketing growth
Must-Have Requirements
- 6-10 years of hands-on digital marketing experience
- Strong understanding of SEO (on-page & off-page)
- Experience with content creation (blogs, landing pages, social posts)
- Basic knowledge of Google Analytics, Search Console, and lead tracking
- Experience running or assisting with Google Search Ads
- Ability to explain marketing performance in simple terms
- Comfortable working directly with founders
- Strong execution mindset (not just strategy slides)
Good-to-Have Requirements
- Experience in B2B or service-based businesses
- Familiarity with CRM tools and content scheduling tools
- Experience building industry-specific landing pages
- Basic video creation or YouTube content experience
- Canva or similar design tool experience
- Experience with review platforms and online communities
Originally posted on Himalayas