营销自动化专员
Marketing Automation Specialist
类别：市场营销
地点：
营销自动化专家将负责My Amazon Guy的营销基础设施的管理、重建和扩展，主要关注HubSpot架构、生命周期自动化、归因清晰度和治理标准。这是一个以系统为核心、注重实践的角色，负责将我们的CRM和营销自动化生态系统转变为一个整洁、可扩展、推动收入的引擎。这不是品牌营销或活动执行岗位，而是一个专注于结构、完整性和长期可扩展性的技术营销系统领导职位。
关于My Amazon Guy
My Amazon Guy（MAG）是一家全服务亚马逊增长代理机构，帮助已有的亚马逊卖家（年收入4万至1000万美元以上）优化、扩展并专业化他们的亚马逊业务。
我们通过权威驱动的内容（YouTube、LinkedIn、SEO）、付费媒体（Google和Meta）、外发ASIN评论视频以及我们的免费审计服务来获取潜在客户。
MAG是一家蓬勃发展的数字营销机构，拥有500多名员工，客户遍布全球。我们的文化充满活力，以业绩为导向，围绕创新和运营卓越构建。
主要职责
- HubSpot架构与治理
- 对属性、工作流、列表、生命周期阶段和自动化逻辑进行全面审计
- 移除过时的工作流和冗余结构
- 去重联系人和公司信息
- 重新设计生命周期阶段以确保清晰度和报告完整性
- 实现清晰的分组逻辑
- 建立命名规范和治理标准
- 限制权限并防止随意创建工作流
- 记录系统架构和操作流程
- 生命周期营销与自动化
- 构建结构化的生命周期分组（潜在客户、合格销售线索、销售机会、客户）
- 根据意图和准备程度开发动态分组框架
- 设计并优化自动培育流程
- 将营销自动化与销售交接规则对齐
- 消除不必要的群发邮件数量
- 确保所有工作流都与可衡量的收入增长相关联
- 业务发展代表与营销对齐
- 将外发推广（ASIN评论视频和后续跟进）与自动化逻辑对齐
- 防止消息重复或矛盾
- 确保意图信号触发正确的动作
- 维护清晰的路由和生命周期转换
- 将人工销售推广与自动化系统连接
- 归因与漏斗清晰度
- 在以下平台进行协作：
- HubSpot（CRM）
- ActiveCa
查看英文原文
Category: Marketing
Location:
The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
- HubSpot Architecture & Governance
- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
- Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules
- Eliminate unnecessary broadcast email volume
- Ensure all workflows are tied to measurable revenue movement
- BDR & Marketing Alignment
- Align outbound outreach (ASIN review videos and follow-ups) with automation logic
- Prevent overlapping or contradictory messaging
- Ensure intent signals trigger correct actions
- Maintain clean routing and lifecycle transitions
- Connect human sales outreach with automation systems
- Attribution & Funnel Clarity
- Work across platforms including:
- HubSpot (CRM)
- ActiveCampaign
- Instantly
- Google Ads
- Meta Ads
- Retention.com
- WordPress
- GA4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Trustpilot
- You will:
- Standardize UTM governance
- Improve multi-touch attribution visibility
- Align ad reporting with lifecycle progression
- Improve MQL → SQL → Opportunity tracking
- Reduce reporting ambiguity for leadership
- Marketing Infrastructure Protection
- Create segmentation request protocols
- Establish automation standards
- Protect system integrity from short-term workarounds
- Maintain documentation and system clarity
- Serve as long-term owner of marketing systems governance
Requirements
- 5+ years in Marketing Operations, RevOps, or Marketing Technology
- Deep, hands-on HubSpot experience (required)
- Proven experience cleaning and restructuring complex CRM environments
- Strong understanding of paid media funnels and conversion tracking
- Experience with lifecycle marketing, lead scoring, and segmentation frameworks
- Experience building or restructuring automation systems
- Comfortable enforcing governance and setting system standards
- Experience working with distributed teams (Filipino team experience preferred)
Technical Requirements
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- Camera with at least 1080p resolution
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas