美国营销负责人
US Marketing Lead
美国市场负责人
地点：美国
汇报对象：市场营销副总裁
雇佣类型：全职
关于Teton
Teton正在打造护理领域的自主操作系统。我们的技术让老年护理和照护团队能够更清楚地了解居住者的健康状况、活动、睡眠和照护情况，帮助他们更快响应、更高效工作，并提供更个性化的照护。
我们正在美国迅速扩张，现寻找一位美国市场负责人，负责我们在美国的区域市场策略和执行。
职位职责
美国市场负责人将负责Teton在美国市场的增长和品牌影响力。
您需要将Teton的全球定位和公司重点转化为聚焦的美国市场计划，以创造需求、增强我们的声誉并帮助销售团队赢得客户。这是一个需要亲力亲为的角色，您需要制定区域策略、建立活动、制作销售材料、支持活动、协调公关，并衡量哪些方法有效。
您将与美国销售、客户成功、产品营销、活动、增长团队以及外部合作伙伴紧密合作。您将向市场营销副总裁汇报，并作为美国商业团队的主要市场合作伙伴。
您将负责的工作内容
美国市场策略
- 制定并执行与公司营收目标和全球营销重点一致的美国市场计划。
- 识别最有可能推动增长的目标受众、市场、合作伙伴和渠道。
- 为美国老年护理市场调整Teton的全球活动和定位。
- 维护清晰的区域活动日历、预算和优先事项。
- 将来自客户、潜在客户、竞争对手和市场的洞察带回整体营销组织。
需求生成与活动
- 与增长负责人合作，在电子邮件、付费广告、内容、网络研讨会、活动、合作伙伴及其他相关渠道上构建并运行整合活动。
- 围绕Teton最重要的客户问题和产品功能创建活动。
- 主导区域电子邮件策略、细分、培育计划和活动跟进。
- 与增长团队合作提升线索生成、转化率和客户参与度。
- 为关键客户、运营商集团和战略市场细分开发针对性项目。
- 确保线索被正确捕捉、分配、跟进并测量，使用HubSpot进行管理。
销售赋能
- 作为主要的市场合作伙伴
查看英文原文
US MARKETING LEAD
Location: United States
Reports to: VP of Marketing
Employment type: Full-time
ABOUT TETON
Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care.
We are growing quickly across the United States and are looking for a US Marketing Lead to own our regional marketing strategy and execution.
THE ROLE
The US Marketing Lead will be the territory owner for Teton’s growth and brand presence in the United States.
You will translate Teton’s global positioning and company priorities into a focused US marketing plan that creates demand, strengthens our reputation, and helps the sales team win. This is a hands-on role for someone who can set the regional strategy, build campaigns, produce sales materials, support events, coordinate PR, and measure what is working.
You will work closely with US Sales, Customer Success, Product Marketing, Events, Growth, and external partners. You will report to the VP of Marketing and serve as the primary marketing partner for the US commercial team.
WHAT YOU’LL OWN
US MARKETING STRATEGY
- Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
- Identify the audiences, markets, partnerships, and channels most likely to drive growth.
- Adapt Teton’s global campaigns and positioning for the US senior living and care market.
- Maintain a clear regional campaign calendar, budget, and set of priorities.
- Bring insights from customers, prospects, competitors, and the market back into the broader marketing organization.
DEMAND GENERATION AND CAMPAIGNS
- Partner with Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, events, partnerships, and other relevant channels.
- Create campaigns around Teton’s most important customer problems and product capabilities.
- Own regional email strategy, segmentation, nurture programs, and campaign follow-up.
- Work with Growth to improve lead generation, conversion, and account engagement.
- Develop targeted programs for priority accounts, operator groups, and strategic market segments.
- Ensure leads are properly captured, routed, followed up on, and measured in HubSpot.
SALES ENABLEMENT
- Serve as the primary marketing partner to the US sales organization.
- Develop and maintain US-specific sales decks, case studies, one-pagers, proposals, follow-up materials, and campaign assets.
- Translate product capabilities into clear operational and commercial value for senior living operators.
- Equip sales with the proof points, customer stories, and market insights needed to move opportunities forward.
- Support account-based campaigns for strategic prospects and active opportunities.
- Gather regular feedback from Sales and Customer Success to identify gaps in messaging, content, and enablement.
EVENTS, WEBINARS, AND PARTNERSHIPS
- Partner with the Events lead to determine which US conferences, webinars, executive gatherings, and field programs deserve investment.
- Build pre-event, on-site, and post-event campaigns that generate meetings and measurable pipeline.
- Support speaker submissions, presentations, sponsorships, customer participation, and event messaging.
- Develop regional partnerships with associations, media organizations, technology partners, and other industry stakeholders.
- Ensure events are connected to broader campaigns rather than treated as standalone activities.
CONTENT, CUSTOMER STORIES, AND PR
- Identify strong US customer stories and work with Customer Success to turn them into case studies, testimonials, videos, and campaign assets.
- Develop content that reflects the priorities and language of US senior living operators.
- Work with internal subject-matter experts to produce thought leadership, educational content, reports, and webinars.
- Coordinate with Teton’s PR partners on announcements, contributed articles, awards, speaking opportunities, and media relationships.
- Help establish Teton and its leadership as credible voices in the US senior living market.
PRODUCT POSITIONING AND MARKET INTELLIGENCE
- Localize global product positioning for US audiences while maintaining consistency with Teton’s overall narrative.
- Develop messaging for different US customer segments, buyer roles, and stages of the sales process.
- Monitor competitors, category trends, customer needs, and changes in the senior living market.
- Partner with Product Marketing and Product to support launches and communicate new capabilities effectively.
- Ensure US market feedback is reflected in future campaigns, content, and product messaging.
MEASUREMENT AND REPORTING
- Define regional goals and report on campaign performance, lead generation, pipeline contribution, event results, and channel effectiveness.
- Maintain clear dashboards and regular updates for Marketing and US commercial leadership.
- Use performance data to improve targeting, messaging, campaign investment, and sales follow-up.
- Establish a consistent process for evaluating what is working, what is not, and where the team should focus next.
WHAT SUCCESS LOOKS LIKE
In your first year, you will have:
- Established a clear and credible US marketing strategy tied to Teton’s commercial goals.
- Built a consistent campaign engine that generates qualified demand and supports pipeline growth.
- Improved the quality and consistency of US sales enablement.
- Created a repeatable approach to US events, webinars, partnerships, and account-based programs.
- Expanded Teton’s library of US customer proof points and case studies.
- Increased Teton’s visibility and credibility with senior living operators and industry stakeholders.
- Created transparent reporting that shows how US marketing contributes to revenue.
WHAT WE’RE LOOKING FOR
- 7+ years of B2B marketing experience, ideally in healthcare technology, senior living, or enterprise software industry.
- Experience owning a regional, vertical, or business-unit marketing strategy.
- A track record of building integrated campaigns that contribute to pipeline and revenue.
- Strong sales enablement experience and the ability to work closely with enterprise sales teams.
- Experience with events, content, email marketing, webinars, account-based marketing, and demand generation.
- Excellent writing, editing, messaging, and presentation skills.
- Strong project-management skills and the ability to move between strategy and hands-on execution.
- Comfort working in a fast-growing company where priorities can change and processes are still being built.
- Strong analytical judgment and experience using marketing and CRM data to make decisions.
- Familiarity with HubSpot, LinkedIn Campaign Manager, and related marketing tools is preferred.
- Knowledge of the US senior living or healthcare market is highly valuable.
THE PERSON WE THINK WILL THRIVE
You are a strong generalist who knows how to turn company goals into focused regional execution. You can write a campaign brief, improve a sales deck, develop an event plan, interview a customer, analyze lead performance, and present a clear recommendation to leadership.
You are commercially minded, comfortable working directly with sales, and focused on producing work that helps the company grow. You bring structure without creating unnecessary process, and you know how to balance brand building with near-term pipeline needs.