公关与内容营销专员
Public Relations & Content Marketing Specialist
我们是最早实行全球远程办公的公司之一，拥有2000多名员工，使用我们名为eXp World的虚拟办公室。该职位可在加拿大任何地方远程办公。
Zoocasa 是谁？
Zoocasa 是一个屡获殊荣、充满热情的房地产科技平台，专注于在房地产领域提供卓越的用户体验。作为 eXp Realty Inc. 的全资子公司，我们以拥有一支才华横溢、尽职尽责的团队为傲。我们的成长得到了《金融时报》、《环球邮报》、《加拿大商业杂志》和德勤加拿大的认可。
你将负责：
向公关与内容营销总监汇报，你将负责制定并执行以加拿大市场为重点的公关和内容策略。这包括为 Zoocasa 市场洞察博客撰写内容，并与我们的媒体合作伙伴合作，在加拿大和美国扩大我们的品牌影响力。你还将有机会分享你的专业知识并指导初级团队成员。如果你对实验感兴趣，对房地产充满热情，并喜欢制作引人入胜的在线体验，这个职位非常适合你。
你将如何产生影响：
- 强大的书面和口头沟通能力是本职位的关键。
- 撰写多种内容，包括数据驱动的博客文章、网站文案、投稿文案、新闻通讯文案等。
- 实地收集、分析和验证加拿大和美国房地产市场数据，供内部团队和消费者使用。
- 协助初级团队成员定义并执行数据驱动文章的方法。
- 提供编辑支持，包括事实核查、纠正拼写和语法错误，并确保所有内容符合 Zoocasa 的品牌语气。
- 研究行业趋势，协助制定与整体业务目标一致的全面公关和内容策略。
- 开发并维护与加拿大和美国媒体机构及记者的良好关系。
- 整理媒体名单，并根据需要协助编辑计划。
- 撰写并分发信息丰富且吸引人的投稿。
- 及时回应媒体询问。
- 将复杂的数据驱动内容转化为清晰的媒体简报，并与发言人一对一合作，帮助他们准备媒体机会。
- 跟踪并分析与公关和内容相关的指标。
查看英文原文
We are one of the first work-from-anywhere companies with 2,000+ team members utilizing our virtual office called eXp World. This role is work-from-anywhere in Canada.
Who is Zoocasa?
Zoocasa is an award-winning and passionate prop-tech platform obsessed with delivering exceptional consumer experiences in the real estate sector. As a wholly owned subsidiary of eXp Realty Inc., we pride ourselves on being able to deliver because of our belief in, and support of, our talented and dedicated team. Our growth has been recognized by the Financial Times, The Globe and Mail, Canadian Business and Deloitte Canada.
What you will do:
Reporting to the Director, Public Relations & Content Marketing, you'll be responsible for developing and executing public relations and content strategies with a focus on the Canadian market. This includes researching and writing content for the Zoocasa Market Insights blog and working with our media partners to grow our brand presence online across Canada and the United States. You’ll also have the opportunity to share your expertise and mentor junior team members. This position is perfect if you are interested in experimentation, fascinated by real estate, and enjoy producing compelling online experiences.
How you will make an impact:
- Strong written and oral communication is an essential part of this role.
- Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more.
- Hands-on work collecting, analyzing, and verifying Canadian and U.S. real estate market data for the internal team and consumers.
- Assist junior team members in defining and executing the methodology of data-driven articles.
- Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice.
- Research industry trends to assist in the development of comprehensive PR and content strategies aligned with overall business goals.
- Develop and maintain strong relationships with media outlets and journalists across Canada and the U.S.
- Compile media lists and assist with editorial planning as needed.
- Write and distribute pitches that are informative and engaging.
- Respond to media inquiries in a timely manner.
- Translate complex, data-driven content into clear media briefs and collaborate one-on-one with spokespeople to prepare them for media opportunities.
- Track and analyze metrics related to PR and content to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
- Leverage AI and infographics to provide compelling imagery and data to accompany the written content.
- Keep on top of news and industry trends and adapt content and PR strategies based on changes in the market.
How you will grab our attention:
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
- 3-5 years of experience in content marketing, media/public relations, and/or journalism.
- Media Relations: Strong familiarity with the Canadian media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian media outlets.
- Design: Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva.
- Written communication: Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language.
- Quality control: You self-edit and submit only your best work.
- Proactive: You are never idle and love being busy.
- Skills: You are willing to learn and grow beyond your primary functions to develop new skills.
- Resourceful: You don't have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently.
If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!
What Zoocasa provides:
- Employer paid Medical coverage, as well as Dental & Vision benefits
- Company supplied equipment; laptop, monitor, headset
- RRSP with up to a 4% match
- Fully remote environment
- Amazing company culture
- And more…
EEO Statement:
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Originally posted on Himalayas