GTM及商业化主管
Head of GTM & Commercialization
总结租户通过房地产管理公司 (PMC) 每月支付住房，这种关系是我们业务的基础。我们正在建立在这个关系之上的金融层：支付，保险，奖励，嵌入式金融产品和一个将经验联系在一起的居民人工智能。产品强大。下一章将通过多家最大的分销道快速推出市场。作为 GTM & Commercialization 负责人，你将把这一分销优势转化为增长。你将拥有我们的金融科技和人工智能解决方案的定位，价格，包装，推出，销售和采用方式，并将建立商业引擎，营销作为你最亲密的合作伙伴，使每次发行都实现。这是一个罕见的机会，以内置 B2B2C 频道，现场居民基地和 AI 第一路线图为基础的消费者级金融技术进行市场上市。责任你会拥有的 · 对于金融科技和 AI 解决方案进行市场上కెళ్లి.定义和运行 GTM 支付，保险，居民金融产品和 Resident AI 战略，从分类和定位到发布和规模，以及我们在哪里获胜的明确观点。· PMC 频道。让 PMC 成为我们最好的增长渠道。设计采用旅程，激励和启动将 PMC 关系转化为居民参与和付款量，通过 RealPage 销售和客户成功而不是围绕它们工作。·定价和包装。自己的定价，捆绑和包装解决方案，细分类和 PMC 类型。测试，学习和与消费者金融技术的学科重复：单位经济学，取率，附件和贡献利每一个活跃单元。·发行引擎。与营销合作拥有可重复的发布游戏册 （定位，消息，销售和 CS 启动，PMC 培训，活动）因此每个版本都有主人，计划和衡量的结果。你拥有商业计划：细分，定价，包装，目标和成功标准。营销拥有定位，消息活动和启动内容。· AI-驱动的商业化。将居民人工智能能力转换为 PMC 和居民理解，想要和付出的东西。将产品的能力转化为价值叙述，证明点和采用游戏。·增长分析。运行道端到端：意识，激活，转型，采用和保留。每周可见得分卡并采取行动。·培训和启动。设备 PMC 团队，现场工作人员。
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Overview
Renters pay for housing every month through property management companies (PMCs), and that relationship is the foundation of our business. We are building the financial layer that sits on top of that relationship: payments, insurance, rewards, embedded financial products, and a resident AI that ties the experience together. The products are strong. The next chapter is getting them to market, fast, through the largest distribution channel in multifamily.
As Head of GTM & Commercialization you will turn that distribution advantage into growth. You will own how our fintech and AI solutions are positioned, priced, packaged, launched, sold and adopted, and you will build the commercial engine, with Marketing as your closest partner, that makes every launch land. This is a rare chance to run go-to-market for a consumer-grade fintech with a built-in B2B2C channel, a live resident base, and an AI-first roadmap.
Responsibilities
WHAT YOU WILL OWN
- Go-to-market for fintech and AI solutions. Define and run the GTM strategy for payments, insurance, resident financial products and Resident AI, from segmentation and positioning to launch and scale, with a clear point of view on where we win.
- The PMC channel. Make PMCs our best growth channel. Design the adoption journey, incentives and enablement that turn PMC relationships into resident engagement and payment volume, working through RealPage Sales and Customer Success rather than around them.
- Pricing and packaging. Own pricing, bundling and packaging solution, segment and PMC type. Test, learn and iterate with the discipline of a consumer fintech: unit economics, take rate, attach and contribution profit per active unit.
- Launch engine. Co-own with marketing a repeatable launch playbook (positioning, messaging, sales and CS enablement, PMC training, resident campaigns) so every release has an owner, a plan and a measured outcome. You own the commercial plan: segment, pricing, packaging, targets and success criteria. Marketing owns positioning, messaging campaigns and enablement content.
- AI-led commercialization. Turn Resident AI capabilities into things PMCs and residents understand, want and pay for. Translate product capability into value narratives, proof points and adoption plays.
- Growth analytics. Run the funnel end to end: awareness, activation, conversion, adoption and retention. Make the scorecard visible weekly and act on it.
- Training and enablement. Equip PMC teams, onsite staff and RealPage customer-facing teams to sell, support and advocate for our solutions.
YOUR PARTNERSHIP WITH MARKETING
Commercialization and Marketing succeed or fail together, and this role is built that way. You will work with Marketing as one team on:
- Positioning and messaging for PMCs and residents, built from customer insight rather than feature lists.
- Launch campaigns, lifecycle and in-product marketing, partner co-marketing, and PMC and resident education.
- A shared funnel and shared targets: you bring the commercial model and pipeline; Marketing brings narrative, brand, campaigns, and creative. Joint planning, joint metrics, one calendar.
- Test-and-learn on offers, pricing presentation and channels, with fast feedback loops into product and the Resident Experience team.
Qualifications
WHAT YOU BRING
- 10+ years commercializing consumer, B2B2C or B2B fintech products at scale (payments, lending, cards, investing, insurance or embedded finance), with ownership of a growth or revenue number.
- A track record of launching and scaling fintech or AI-powered products: you have built the playbook, not just run it.
- Deep fluency in pricing, packaging, unit economics and funnel analytics; comfortable moving between a P&L and a campaign brief.
- Experience selling or distributing through partners or channels (platforms, merchants, property managers, banks or other multi-site operators) and winning adoption without owning the sales force.
- A genuine, working partnership with Marketing: you have co-owned launches, campaigns and shared targets, and know what great looks like.
- Credible with executives and the field: you can tell the story to a CEO, a PMC operator and a sales team, and be believed by each.
- Hands-on with AI: you understand how to position, price and drive adoption of AI-enabled products and are curious about where they go next.
Nice to have: multifamily, real estate or property technology exposure; regulated-product go-to-market (payments, lending, insurance); experience launching in a new or recently acquired business inside a larger company.
WHY JOIN
- Distribution most fintechs would envy. An existing PMC channel and resident base, plus Sales and Customer Success teams ready to bring your solutions to market.
- Real scope, real visibility. A direct report to the Chief Fintech Officer, with a seat in the leadership team and a scorecard the board sees.
- A product roadmap worth selling. Payments, insurance, rewards, embedded finance and Resident AI, built to work together as one resident financial layer.
- Build, don’t maintain. You will set the GTM operating model, the launch playbook and the team.
Pay Range
USD $174,000.00 - USD $316,100.00 /Yr.Originally posted on Himalayas