Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.
This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.
As the first GTM hire, you’ll have significant ownership across:

• Product positioning & messaging

• SaaS product launches

• Beta user acquisition

• Demand generation

• Growth experimentation

• Customer onboarding

• Outbound outreach

• Launch campaigns

• GTM systems & playbooks

This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.
You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.
What You’ll Own
SaaS Go-to-Market Strategy & Product Launch
Own the end-to-end GTM strategy for multiple SaaS products.

• Develop comprehensive product launch plans

• Define:

• Target audiences

• Ideal Customer Profiles (ICPs)

• Positioning

• Messaging

• Acquisition channels

• Onboarding journeys

• Take products from pre-launch through launch and post-launch optimization

• Coordinate launch timelines, campaigns, and stakeholders

• Continuously improve GTM strategy using customer feedback and performance data

• Apply lessons from Product A to make Product B’s launch faster and more effective

Beta User Acquisition & Early Growth
Build the initial user base required to validate and improve the products.

• Identify and recruit high-quality beta users

• Execute outreach through:

• LinkedIn

• Cold email

• Online communities

• Partnerships

• Founder networks

• Build relationships with early adopters

• Collect structured product and market feedback

• Develop systems for:

• Beta onboarding

• Activation

• Engagement

• Retention

• Identify early advocates and potential growth opportunities

Positioning, Messaging & Product Marketing
Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.

• Create differentiated product positioning

• Develop messaging frameworks around:

• Customer pain points

• Use cases

• Value propositions

• Competitive differentiation

• Test messaging with prospective and existing users

• Refine positioning based on market response

• Maintain consistent messaging across marketing and customer-facing channels

Launch Campaigns & Demand Generation
Build and execute campaigns that generate awareness, users, and early demand.
Create and manage:

• Landing pages

• Product launch campaigns

• Waitlists

• Email sequences

• Product announcements

• Onboarding flows

• Demand generation campaigns

Personally write and optimize:

• Landing page copy

• Email copy

• Outreach messaging

• Product messaging

• User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.
Growth Experimentation & Optimization

• Develop rapid growth experiments across acquisition and activation

• Test:

• Messaging

• Channels

• Offers

• Landing pages

• Onboarding experiences

• Outreach strategies

• Analyze customer behavior and campaign performance

• Identify bottlenecks across the user journey

• Turn findings into actionable growth experiments

• Prioritize speed of learning and iteration

GTM Systems, Processes & Documentation
Turn successful experiments into repeatable systems.

• Document:

• Launch strategies

• Messaging tests

• Acquisition learnings

• Customer feedback

• Campaign performance

• Growth experiments

• Build reusable GTM playbooks

• Develop scalable launch and growth processes

• Improve execution efficiency with each product launch

What Makes You a Strong Fit
You:

• Thrive in zero-to-one startup environments

• Can operate effectively with ambiguity and limited structure

• Think strategically but are equally comfortable executing the work yourself

• Have personally helped take a SaaS product to market

• Understand how positioning, acquisition, onboarding, and retention connect

• Can write compelling marketing and product copy

• Are comfortable talking directly with prospective users

• Move quickly, test ideas, learn from data, and iterate

• Are naturally proactive, resourceful, and ownership-driven

• Prefer building systems rather than waiting for established processes

Required Experience & Skills
Experience

• 4–8 years of experience across one or more of:

• Go-to-Market Strategy

• Product Marketing

• Growth Marketing

• Demand Generation

• Product Launches

• Proven experience launching at least one B2B SaaS product from concept to market

• Experience working in an early-stage startup environment

• Experience as an early team member (employee #1–5 preferred)

Core Skills
Strong hands-on execution across:

• SaaS product launches

• Growth campaigns

• Product positioning

• Copywriting

• Outbound outreach

• Demand generation

• Beta user acquisition

• Customer onboarding

You should also have:

• Experience building scalable GTM playbooks and launch systems

• Strong project management and prioritization skills

• Ability to manage multiple workstreams simultaneously

• Excellent written and verbal English communication

• Strong analytical and experimentation mindset

Nice to Have

• Experience with venture-backed or high-growth startups

• Product-Led Growth (PLG) experience

• Experience working directly with founders or executive teams

• Experience with:

• Lifecycle marketing

• Community-led growth

• SaaS growth loops

• User onboarding

• Familiarity with:

• HubSpot

• Apollo

• Webflow

• Notion

• Google Analytics 4 (GA4)

• Mixpanel

What a Typical Day Looks Like
You might:

• Refine the GTM strategy for an upcoming product launch

• Recruit and speak with prospective beta users

• Conduct LinkedIn and email outreach

• Write landing page and launch copy

• Build onboarding and lifecycle emails

• Review beta user feedback

• Analyze acquisition and conversion performance

• Test a new positioning or messaging angle

• Optimize a landing page or onboarding flow

• Coordinate upcoming launch milestones

• Document campaign learnings and update the GTM playbook

In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.
Key Metrics for Success

• Beta users acquired

• Beta user activation and engagement

• Product launch execution against timelines

• User onboarding conversion

• Landing page conversion rates

• Campaign conversion performance

• Qualified demand generated

• Acquisition channel efficiency

• Speed of experimentation and iteration

• Early user retention

• Quality and scalability of GTM processes

Why This Role Stands Out

• Become the first GTM hire

• Own GTM strategy and execution from day one

• Launch two SaaS products from the ground up

• Work directly with startup leadership

• Significant autonomy and decision-making ownership

• Build the company’s GTM infrastructure rather than inherit it

• Direct impact on product adoption and company growth

• Opportunity to build repeatable launch systems that scale

Strong career progression into:

• Head of Growth

• GTM Director

• VP of Marketing

• Startup Growth Leadership

Interview Process

• Initial Phone Screen

• Spark Hire Intro Video

• Video Interview with Pavago Recruiter

• Client Interview with Marketing Leadership

• Offer & Background Verification

Apply Now
If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.
This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.
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Originally posted on Himalayas