SEO与PPC增长经理
SEO & PPC Growth Manager
我们正在寻找一位高度专业、数据驱动的SEO与PPC增长经理，负责在Google、Bing、Amazon、eBay、Walmart和Meta（Facebook/Instagram）上制定并执行有机和付费搜索策略。该混合岗位需要深入掌握SEO最佳实践、AI驱动优化、结构化数据实施以及电商平台产品列表SEO——同时具备高级付费广告管理能力。
理想的候选人应具备战略眼光且亲力亲为，能够在成人品类的合规挑战中游刃有余，同时为多个Shopify店铺和电商平台列表带来可见性、精准流量和盈利增长。
主要职责：
- 有机搜索优化：制定并实施SEO策略，提升Google和Bing的排名和可见性。
- 进行关键词研究、竞争分析和SERP跟踪，识别高价值机会。
- 优化页面内和技术SEO元素，包括结构化数据标记、站点地图、元标签和结构化数据。
- 电商平台SEO与产品列表：优化Amazon、eBay和Walmart的产品标题、要点、描述、后台字段和关键词。
- 利用客户搜索行为和电商平台洞察，提高产品可发现性。
- 与创意团队合作进行图片SEO（替代文本、命名）和增强内容（A+）。
- 付费广告（PPC）：规划、启动和优化Amazon、Walmart、Google、Bing和Meta上的PPC活动。
- 高效管理广告支出，最大化ROAS的同时确保符合成人广告政策。
- 持续进行关键词定位、受众细分、出价调整和否定关键词管理。
- 对创意、展示位置和广告到落地页的匹配进行A/B测试，减少流失率。
- AI与自动化：利用AI工具进行关键词聚类、内容优化、性能监控和自动化流程。
- 推荐并实施AI驱动的触发机制，以提升索引效率、活动规模和盈利能力。
- Shopify店铺优化：优化多个Shopify店铺的页面速度、移动端体验和技术SEO健康度。
- 确保清晰的架构、可爬取性和内部链接，提升排名和转化率。
- 性能追踪与报告：使用Google Analytics、Search Console和电商平台仪表板追踪并分析SEO和PPC表现。
- 报告排名、流量、转化率、点击率、每次点击成本、每次行动成本和收入影响。
查看英文原文
We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.
The ideal candidate is strategic yet hands-on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.
Key Responsibilities:
- Organic Search Optimization: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.
- Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.
- Optimize on-page and technical SEO elements including schema markup, , sitemaps, meta tags, and structured data.
- Marketplace SEO & Product Listings: Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.
- Leverage customer search behavior and marketplace insights for maximum product discoverability.
- Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).
- Paid Advertising (PPC): Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.
- Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.
- Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
- Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
- AI & Automation: Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
- Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.
- Shopify Store Optimization: Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.
- Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.
- Performance Tracking & Reporting: Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.
- Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.
- Provide strategic recommendations to balance growth with compliance and profitability.
Qualifications:
- 5+ years of combined experience in SEO and PPC campaign management.
- Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions)
- Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.
- Strong technical SEO skills (schema, sitemaps, robots.txt, structured data).
- Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).
- Data-driven mindset with advanced analytics and reporting skills.
- Experience with AI-driven SEO/PPC tools a strong plus.
- Ability to navigate compliance restrictions in the adult category with creativity and resilience.
About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at .
Originally posted on Himalayas