数字广告专员
Digital Advertising Specialist
一家重要的数字内容营销机构正在寻找一名广告专家，负责管理并优化电子商务品牌和B2B客户的多平台付费广告活动。如果您具备数据驱动的思维、数字广告的专业知识，并对提升ROAS和转化率充满热情，我们期待您的加入！
职责
· 在以下平台规划、设置和管理广告活动：
-Google Ads
-YouTube Ads
-Meta Ads（Facebook & Instagram）
-LinkedIn Ads
-Pinterest Ads
-Amazon Ads
-TikTok Ads
- 制定并执行付费媒体策略，推动电子商务和B2B客户的增长。
- 进行受众研究、定位和细分，以优化广告表现。
- 对广告、创意和落地页进行A/B测试，以最大化转化率。
- 监控广告活动表现，生成报告，并提供数据驱动的建议。
- 跟踪性能营销、基于AI的竞价策略和自动化方面的最新趋势。
要求：
- 有为电子商务和B2B客户管理多平台广告活动的实战经验。
- 精通Google Ads、Meta Ads（Facebook/Instagram）、LinkedIn Ads、Pinterest Ads、Amazon Ads和TikTok Ads。
- 具备强大的分析能力，有使用Google Analytics、GA4、Google Tag Manager和转化跟踪的经验。
- 有归因模型、竞价策略优化和绩效预测的经验。
- 熟悉Shopify、WooCommerce或其他电子商务平台者优先。
- 英语和德语流利（书面和口语）。
福利待遇：
- 与顶尖人才一起工作并学习
- 强大的职业发展机会
- 优秀的团队文化
100%远程职位 - 兼职岗位
最初发布于Himalayas
查看英文原文
Important digital content marketing agency is looking for an Ads Specialist to manage and optimize multi-platform paid advertising campaigns for E-Commerce brands and B2B clients. If you have a data-driven mindset, expertise in digital advertising, and a passion for maximizing ROAS and conversions, we’d love to hear from you!
Responsibilities
· Plan, set up, and manage campaigns across:
-Google Ads
-YouTube Ads
-Meta Ads (Facebook & Instagram)
-LinkedIn Ads
-Pinterest Ads
-Amazon Ads
-TikTok Ads
- Develop and execute paid media strategies to drive growth for E-Commerce and B2B clients.
- Conduct audience research, targeting, and segmentation to optimize ad performance.
- A/B test ads, creatives, and landing pages to maximize conversions.
- Monitor campaign performance, generate reports, and provide data-driven recommendations.
- Stay updated on the latest trends in performance marketing, AI-based bidding strategies, and automation.
Requirements:
- Proven experience in managing multi-platform ad campaigns for E-Commerce & B2B clients.
- Expertise in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Pinterest Ads, Amazon Ads, and TikTok Ads.
- Strong analytical skills with experience in Google Analytics, GA4, Google Tag Manager, and conversion tracking.
- Experience with attribution modeling, bid strategy optimization, and performance forecasting.
- Knowledge of Shopify, WooCommerce, or other E-Commerce platforms is a plus.
- Fluent in English and German (written & spoken).
What's on Offer?
- Work alongside & learn from best in class talent
- Strong opportunities to progress your career
- Fantastic work culture
100% Remote Position - Part-time job
Originally posted on Himalayas