Campaign & Customer Experience (CX) Manager
职位描述 **职务概述**活动和客户体验 (CX) 经理是我们公司的数字团队中具有战略关键作用，它结合了端到端客户体驗所有权与万道广播竞选管弦。该角色作为希腊和塞浦路斯各地的一致性，终端，负责和实践性的万道广告竞赛执行和客户體验设计主任，同时确保一致性，可扩展性，合规性，性能和执行卓越性。活动和客户体验 (CX) 经理在数字团队内工作，为用户的终端到终端旅程提供全面，数据驱动和技术支持的视图。这种拥有权通过与营销团队密切连续合作，特别是与品牌和客户管理员 (BCM) 的角色进行了运作，这些职位仍然是业务主负责商业和品牌战略和优先事项。同时，竞选和 CX 经理与当地，区域和全球利益相关者以及外部伙伴 （数字服务和媒体机构）和任何其他有关方紧密合作，以提供高质量的服务给企业。活动和 CX 经理作为业务单位的全面数字合作伙伴，将商业和品牌战略转化为高质量的，主管的万道客户旅程和运动，针对在数码和非数字接触点上的 HCP 和 HCC. 这一角色提供了拥有万道客服活动和多个治疗领域的客户体验倡议的独特机会，同时与市场营销，数字，数据和分析团队以及当地，区域和全球利益相关者密切合作。**关键责任****客户体驗和旅行所有权** - 拥有并不断发展，与营销/BCM 密切合作，为分配的业务单位提供端到端客户体验，确保跨道，治疗领域 (TA) 和活动之间的一致性。- 设计，绘制和持续优化客户旅程，关键接触点和时刻，利用客户见解，行为数据和实验来识别未满足需求，提高参与度和推动有意义的差异化。- 使用竞选和 CX 性能见解以信息未来战略，优先级和持续改善客户体驗。** 竞选策略 & 终端执行** - 采取行动
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Job Description
**Position Overview**
The Campaign and Customer Experience (CX) Manager is a strategically critical role within our company’s Digital team, combining end-to-end customer experience ownership with omnichannel campaign orchestration.
The role serves as the single, end-to-end, accountable and hands-on owner of omnichannel campaign execution and customer experience design for the assigned Business Unit(s), while ensuring consistency, scalability, compliance, performance and execution excellence across Greece and Cyprus.
The Campaign and Customer Experience (CX) Manager sits within the Digital team, enabling a holistic, data-driven and technology-enabled view of the end-to-end customer journey. This ownership is exercised through close and continuous collaboration with the Marketing teams, and in particular with the Brand & Customer Manager (BCM) roles, who remain the business owners accountable for business and brand strategy and priorities. At the same time, the Campaign & CX Manager works closely with local, regional and global stakeholders, as well as external partners (digital services and media agencies) and any other relevant parties, to deliver high-quality service to the business.
The Campaign & CX Manager operates as an end-to-end digital partner to the Business Units, translating business and brand strategies into high-quality, orchestrated omnichannel customer journeys and campaigns, targeting both HCPs and HCCs across digital and non-digital touchpoints.
This role offers a unique opportunity to own omnichannel campaigns and customer experience initiatives across multiple therapeutic areas, while collaborating closely with Marketing, Digital, Data & Analytics teams, as well as local, regional and global stakeholders.
**Key Responsibilities**
**Customer Experience & Journey Ownership**
- Own and continuously evolve, in close collaboration with Marketing/BCMs, the end-to-end Customer Experience for the assigned Business Units, ensuring consistency across channels, Therapeutic Areas (TAs) and campaigns.
- Design, map and continuously optimize customer journeys, touchpoints and moments that matter, leveraging customer insights, behavioural data and experimentation to identify unmet needs, improve engagement and drive meaningful differentiation.
- Use campaign and CX performance insights to inform future strategy, prioritization and continuous Customer Experience improvement.
**Campaign Strategy & End-to-End Execution**
- Act as the single campaign owner and orchestrator for digital and omnichannel campaigns, from planning through execution, optimization and closure.
- Translate brand and business objectives (defined by Marketing/BCMs and Business Units) into executable, scalable campaign and activation plans.
- Partner with Marketing/BCMs, Medical, Compliance and agency partners to develop, adapt and optimize customer-facing materials and content assets across channels, ensuring alignment with campaign objectives, customer needs and regulatory requirements.
- Plan, manage and execute campaigns across channels (e.g., CRM, email, remote detailing, websites, social media, events, paid media, etc.), ensuring coherent and seamless customer experiences.
- Own campaign calendars, prioritization, sequencing and dependency management across TAs and initiatives within assigned Business Unit(s).
- Partner with Data & Analytics teams to define CX and campaign KPIs, success metrics and learning agendas, as well as present campaign performance and extract insights.
**Digital Activation & Omnichannel Excellence**
- Execute and coordinate digital customer engagement activities in line with our company’s omnichannel strategy, leveraging available channels, platforms and technologies to deliver seamless customer experiences.
- Drive effective orchestration of customer interactions across channels, ensuring activities are coordinated, customer-centric and aligned with campaign objectives.
- Act as the primary point of accountability for digital activation quality, timeliness and impact for assigned Business Unit(s).
- Identify and implement digital best practices, innovative capabilities and process improvements that enhance campaign effectiveness, customer engagement and operational excellence.
**Collaboration**
- Collaborate effectively across cross-functional, multicultural teams across local, regional and global levels to drive alignment and deliver integrated solutions.
- Partner closely with Marketing (BCMs) to ensure customer experience and campaign execution are aligned with business and brand strategy and positioning.
- Work with Medical, Compliance, Legal and Regulatory teams to ensure activities are compliant, approved and executed according to local laws, regulations and company policies.
- Brief and manage digital, creative and media agencies to ensure delivery on time, within budget and at the agreed quality standards in a compliant manner.
**Profile and Qualifications**
- Relevant Bachelor’s degree from an accredited University required (preferably in Digital Marketing, Marketing, Engineering, Technology, Digital, Business or related fields). Master’s degree preferred.
- Minimum 4 years of experience within the pharmaceutical, medical device or broader healthcare industry across marketing, campaign management, digital marketing and/or omnichannel activation roles, with proven experience developing customer-facing materials, owning, and executing end-to-end digital and omnichannel campaigns.
- Strong skills in briefing and managing creative, digital marketing and media agencies.
- Excellent understanding of data and insights, with the ability to synthesize complex information into clear, actionable CX and campaign decisions.
- Demonstrated ability to work cross-functionally and effectively in agile or hybrid delivery models.
- Strong influencing, negotiation and communication skills, with the ability to lead without formal authority.
- Analytical mindset with a passion for data-driven decision-making and continuous improvement.
- Proficient in Greek and English.
You bring a strong digital mindset combined with business acumen, entrepreneurial spirit and customer-first mentality. You thrive in complex, cross-functional environments, take true end-to-end ownership and are motivated by delivering measurable impact and value on customer experience and business outcomes while operating with integrity and a strong sense of ethics.
**Additional location(s) Compensation Information:**
**Required Skills:**
Content Publishing, Content Writing, Customer Service, Marketing, Measurement Analysis, Stakeholder Relationship Management, Technical Advice
**Preferred Skills:**
Current Employees apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
Current Contingent Workers apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
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**Employee Status:**
Temporary (Fixed Term)
**Relocation:**
**VISA Sponsorship:**
**Travel Requirements:**
**Flexible Work Arrangements:**
Hybrid
**Shift:**
**Valid Driving License:**
**Hazardous Material(s):**
**Job Posting End Date:**
10/30/2026
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