Demand Generation Manager (LATAM, Remote)
我们正在聘请一个需求生成经理，以拥有来自于市场的营销源管道。位于加州旧金山的一个快速增长的金融科技软件公司。你将负责基于账户的营销，付费媒体和活动，并报告一项由销售和营销双方信任的管道号码。你会做什么？· 拥有基于市场的 Pipeline 数字和与销售达成的沟定义 · 在预订的合格会议上测量到的目标清单下运行帐户为基础的营销 · 每次收益按成本分配支付预算在各频道中 · 计划和运行年度事件和网络研讨会程序，远程 · 领导需求团队并让机构写出 KPI · 使用人工智能工具在研究，个性化，内容和竞选分析中 你可能适合 · 如果你有8年以上的 B2B 需求生成工作，包括至少4年的美国市场营销 · 经过大约200万到300万美元+ ARR 的增长阶段的需求产生 · 你个人携带了基于营销的管道目标并向领导报告 · 根据会或演示目标进行了账户基础上的需求对有限列表进行了运行 · 有一个具有成本-每结果责任的 B2b 付费预算，并且你以专注的预算有效地实现了这一目标 · 有了一个拥有预算和管道目标的 B2 B 会议和活动组合。·你有跨销售或扩张需求经验 ·你经常使用 AI 工具，并可以显示你的运输内容 ·你至少管理了2年以上的直接报告，并持有 KPI 机构 ·你熟练讲英语，说话和写作：将在网络研讨会上演出并编写复制品 ·你已经推广了一个考虑的多利益相关者 B2B 购买，长期的销售周期 ·你有一个稳定的记录，具有18个月或更长时间的任期 很好拥有 ·营销代理建设或自动化工作流程的经验 ·响应引擎优化 (AEO) 的经验 ·作为付费道运行 AI 平台广告道的经验 •金融技术体验 （奖金，从来不是要求）· 经验与 EOS,OKR 或类似的分数卡驱动序 · HubSpot 深度和 ABM 工具 · 经历建立客户咨询委员会或理事会 我们提供的服务 · 全职，完全远程角色，不需要旅行 · 奖励的竞争性补偿 · 对频道混合和预算的实质权力 · 在小团队中直接工作与营销领导
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We're hiring a Demand Generation Manager to own marketing-sourced pipeline for a fast-growing fintech software company from San Francisco, CA. You'll lead account-based marketing, paid media and events, and report one pipeline number that Sales and Marketing both trust.
What you'll do
- Own the marketing-sourced pipeline number and a funnel definition agreed with Sales
- Run account-based marketing against a defined target list, measured on qualified meetings booked
- Allocate paid budget across channels by cost per outcome
- Plan and run the annual event and webinar program, remotely
- Lead the demand team and hold agencies to written KPIs
- Use AI tooling across research, personalization, content and campaign analysis
You may be a fit if
- You have 8+ years in B2B demand generation, including at least 4 years marketing to the US market
- You've owned demand generation through a growth stage of roughly $2M to $3M to $10M+ ARR
- You've personally carried a marketing-sourced pipeline target and reported it to leadership
- You've run account-based demand against a finite list with a meeting or demo target
- You've owned a B2B paid budget with cost-per-outcome accountability, and you're effective with a focused budget
- You've owned a B2B conference and event portfolio with a budget and pipeline target
- You have cross-sell or expansion demand experience
- You use AI tooling routinely and can show what you shipped with it
- You've managed at least 2 direct reports for 2+ years and held an agency to KPIs
- You're fluent in English, spoken and written: you'll present on webinars and write copy
- You've marketed a considered, multi-stakeholder B2B purchase with a long sales cycle
- You have a stable track record, with tenures of 18 months or more
Nice to have
- Experience building agent or automation workflows for marketing
- Answer-engine optimization (AEO) experience
- Experience running AI-platform ad channels as a paid channel
- Fintech experience (a bonus, never a requirement)
- A network among industry conferences, associations and trade media
- Experience with EOS, OKRs or a similar scorecard-driven cadence
- HubSpot depth and ABM tooling
- Experience standing up a customer advisory board or council
What we offer
- Full-time, fully remote role, no travel required
- Competitive compensation with a bonus
- Real authority over channel mix and budget
- Direct work with marketing leadership in a small team
Originally posted on Himalayas