Specialist, Product Marketing
我们正在寻找一个战略性和执行导向的营销人员，专注于产品营销，ABM 和增长，以帮助我们将我们的产品推出市场，加强我们如何传达其价值，并开发针对性的营销计划，从而提高人们的认识，参与度和成长。这个角色主要集中在产品营业和基于账户的营销 (ABM),同时还负责内容开发和数字竞选营销。该人将对我们的产品，客户，竞争者以及市场机会产生深入了解，并把这些见解转化为清晰的定位，有吸引力的信息和高度目标的运动。理想候选人是一个强大的故事讲者和战略营销人员，能够将产品策略，客户需求和市场机会与有效的上市策略和活动联系起来。主要责任：产品营销，上市&ABM ·开发并维护产品定位，信息传递，价值提案以及分配产品和解决方案中的关键区别因素。· 将产品特征和能力转化为清晰而有吸引力的客户利益和结果。·制定和支持上市策划和产品发布，包括目标受众，消息发送，内容，道和竞选计划。· 制定针对关键观众，个人群体，市场，账户和使用案例的信息框架。· 开发并执行以高价值帐户，受众细分类，市场和增长机会为重点的 ABM 战略。· 创建专用账户和细分类策略，旨在将观众从意识与参与度转化到转换。集成活动和内容 · 将产品营销和 ABM 策略转化为集成的多道运动。· 在电子邮件，数字，有机社交，网络，网页，研讨会，事件，培养计划以及重新目标等领域支持付费竞选执行。· 发展和支持包括：· 电子邮件竞选 ·博客和思想领导力。· 客户故事和案例研究 · 网络会议 · 产品抵押项 · 对不同观众，细分类，道和客户旅程阶段进行核心产品信息和内容的调整。·确保产品和竞选消息在各道和用户接触点中保持一致。市场见解，测量与优化 · 培养对我们的客户，前景，买家，决策者以及竞争环境的强有力的理解。· 识别。
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Position Overview
We are seeking a strategic and execution-oriented marketer with a focus on Product Marketing, ABM, & Growth to help bring our products to market, strengthen how we communicate their value, and develop targeted marketing programs that drive awareness, engagement, and growth.
This role will primarily focus on product marketing and account-based marketing (ABM), with additional responsibility for content development and digital campaign marketing. This person will develop a deep understanding of our products, customers, competitors, and market opportunities and translate those insights into clear positioning, compelling messaging, and highly targeted campaigns.
The ideal candidate is a strong storyteller and strategic marketer who can connect product strategy, customer needs, and market opportunities to effective go-to-market strategies and campaigns.
Key Responsibilities
Product Marketing, Go-to-Market & ABM
- Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
- Translate product features and capabilities into clear, compelling customer benefits and outcomes.
- Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
- Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
- Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
- Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.
Integrated Campaigns & Content
- Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
- Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
- Develop and support content including:
- Email campaigns
- Blogs and thought leadership
- Customer stories and case studies
- Webinars
- Product collateral
- Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey.
- Ensure product and campaign messaging remains consistent across channels and customer touchpoints.
Market Insights, Measurement & Optimization
- Develop a strong understanding of our customers, prospects, buyers, decision-makers, and competitive landscape.
- Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting.
- Use performance insights to continuously improve audiences, messaging, content, offers, and channel strategy.
Qualifications
- 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
- Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
- Experience developing and executing integrated digital marketing campaigns.
- Strong understanding of audience segmentation, personalization, and the customer journey.
- Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
- Comfortable balancing strategic thinking with hands-on execution.
Compensation
Compensation at Pearson is influenced by factors including skill set, experience, and location. The full-time salary range for this role is $80,000 - $90,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found here.Applications will be accepted through November 14th, 2026. This window may be extended depending on business needs.
Originally posted on Himalayas