Product Marketing Manager, Behavioral Mental Health
作为我们的产品营销经理，BMH,你将通过转化深入的客户和市场见解成为令人信服的产品营业战略来推动市场采用和财务增长。这个角色拥有定位，信息和进入市场策略，以加强客户参与度并促进客户成功。** 在此职位中，你将获得：** - 开发定位和销售启动材料，以支持销售团队实现收入增长目标。- 对每个产品进行深入的市场分析和研究，了解其市场地位和增长机会。- 创建和提供全面的销售启用工具 （例如，音箱板，一页）- 从关键账户收集客户声音 (VOC) 的见解来信息化和验证消息策略。- 根据市场需求制定并定期更新有吸引力的消息传递和定位策略。- 建立战略活动信息和资产，以推动营销合格的客户 (MQL) 年年增长。- 为多语言学习者 (ML) 开发定位，消息和思想领导策略。- 在 Riverside 行为与心理健康 (BMH) 组合中制定定位，信息和思想领导战略，包括 DESSA. **必须具备资格** - 学士学位或同等经验。- 3年以上产品营销经验，其中至少在 K-12教育市场内 1年以上经验。- 经验协调和沟通组织各级多方利益相关者。- 特殊的写作技能，包括对语法，分区别，短语和结构细节的关注。- 在 K-12教育领域的经验，重点是为关键买家人物制作共振信息。**优先资格** - 经历评估强烈偏好。- 行为，社会情绪或心理健康 (BMH) 评价 （例如 DESSA）的经验强烈偏爱 **身体要求** - 远程。- 到15%前往离场团队会议。-
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As our Product Marketing Manager, BMH, you will drive market adoption and financial growth by transforming deep customer and market insight into compelling product marketing strategy. This role owns positioning, messaging, and go-to-market strategy for Riverside's Behavioral & Mental Health (BMH) solutions to strengthen customer engagement and drive customer success.
**In this role you will get to:**
- Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
- Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
- Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
- Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
- Craft and regularly update compelling messaging and positioning strategies in line with market demands.
- Develop and execute customer engagement and retention strategies to reduce churn.
- Partner with campaign marketing to enhance customer communications and engagement campaigns.
- Work with product managers to develop go-to-market strategies for new product launches and feature launches.
- Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
- Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML).
- Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA.
**Must-Have Qualifications**
- Bachelor’s degree or equivalent experience.
- 3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market.
- Proven ability to synthesize market research into cross-team, actionable insights.
- Experience coordinating and communicating between multiple stakeholders at varying levels of an organization.
- Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure.
- Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas.
**Preferred Qualifications**
- Experience with Assessments strongly preferred.
- Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred
**Physical Requirements**
- Remote.
- Up to 15% travel for off-site team meetings.
- May require stationary positions (sitting or standing) for extended periods.
**Disclaimer**
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.
**Why Join Our Team?**
At Riverside Insights, achieving real results for students and educators is more than talk, it is what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you are ready for an ambitious, collaborative environment, Riverside is the place for you.
**Benefits List**
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off
- Quarterly Focus Days
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
**Compensation**
A reasonable estimate of the salary range for this position is $100,000-$110,000 USD.
This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters.
**Riverside Insights is an Equal-opportunity Employer**
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
**Our Commitment to Diversity and Inclusion**
Riverside Insights is committed to growing a diverse team that reflects the educators, students, and communities we serve. We believe that varied perspectives drive innovation and strengthen our mission to help all learners achieve their potential.