产品市场经理
Product Marketing Manager
我们相信才华遍布全球，但机会并不均等。过去12年里，Andela已从135多个国家的新兴市场（如非洲和拉丁美洲）中，为客户提供顶尖的远程技术人才。
作为全球最大的人才市场之一，Andela让企业能更灵活地快速部署合格的技术人员。我们的技术人员精通先进技术，可支持应用开发、人工智能、云与DevOps、数据工程等，客户项目交付速度提升33%。公司独有的AI驱动平台Andela Talent Cloud是业内唯一统一平台，管理完整的全球人才生命周期，使客户能更快填补单个职位或组建全托管团队，效率提升高达66%。
Andela正面临两大行业突破性变革：一个在招聘/雇佣领域，另一个在软件开发领域，两者都因生成式AI而加速。
加入我们，改变世界。
职位概要
作为Andela的产品营销经理，你将负责Andela产品、解决方案和学习项目的上市策略与执行。在产品、营销、收入和合作伙伴关系的交汇点工作，你将把路线图重点和解决方案能力转化为有力的定位、协调的发布计划和销售赋能，从而推动商业影响。你将向市场营销高级总监、上市策略部门汇报，并位于美国或加拿大。
卓越领导力
作为Andelan，你将成为公司其他成员的榜样——你无需管理他人也能成为领导者！想想你的同事通常对你的评价——如果通常像下面这样，我们希望听到你的声音。
- 低调谦逊，不制造麻烦：你分享功劳，承担责任。你喜欢犯错，因为这意味着别人有更棒的主意。
- 团队精神：你打破团队间的壁垒。你把公司和使命放在首位，而非仅考虑自己的团队。
- 善于倾听，渴望反馈：你总是寻求改进——我们的产品、我们的业务、你自己。你主动征求不同意见并认真倾听。
- 负责人，而非旁观者：你发现问题，会去解决或找到能解决问题的人。责任最终由你承担。
- 团队合作者：你卷起袖子，积极行动。你通过主动出击来实现目标。
查看英文原文
About Andela:
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Join us and change the world.
Job Summary
As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs. Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact. You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada.
Exceptional Leadership
As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
Key Responsibilities
Product & Solution Positioning
- Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.
- Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.
- Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.
Go-to-Market Strategy & Launch Execution
- Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.
- Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan.
- Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently.
- Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.
Cross-Functional Partnership
- Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns.
- Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant.
- Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels.
Sales Enablement
- Develop and maintain a suite of sales enablement assets that equip revenue teams to win.
- Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates.
- Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve.
Market & Competitive Intelligence
- Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities.
- Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.
Qualifications
Experience
- 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company.
- Demonstrated track record of running go-to-market strategy for products or solutions.
- Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates.
- Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users.
- Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns.
- Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus.
Skills & Capabilities
- Exceptional written and verbal communication skills.
- Analytical mindset with the ability to draw actionable insights from win/loss data, campaign performance, and customer conversations.
- Collaborative and cross-functional.
- Highly organized and self-directed, comfortable managing multiple projects and priorities in a fast-moving environment.
Location
- While Andela is a fully remote organization, this role should be based in either the US or Canada.
- Some travel may be required for internal meetings, customer engagements, and events.
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