社交媒体专员
Social Media Specialist
ABOUT ANDELA
在 Andela，我们相信人才是普遍存在的，但机会不是。在过去十多年里，我们通过将组织与分布在 135 个国家的精英远程技术专家连接起来，弥合了这一差距，重点关注非洲和拉丁美洲的高潜力新兴市场。
作为一家领先的全球人才市场，Andela 提供了精准扩展技术团队所需的敏捷性。我们的网络专注于人工智能、云计算和应用开发等关键领域，帮助合作伙伴将项目交付速度提高 33%。通过 Andela Talent Cloud——我们独有的 AI 驱动平台，我们提供了唯一端到端的全球人才生命周期管理解决方案，将招聘时间缩短多达 66%。
我们正处于招聘和软件工程双重变革的前沿，这由生成式 AI 的力量所推动。
如果你是一位渴望在快速扩张的环境中推动创新的高影响力专业人士，我们邀请你加入我们的使命，帮助我们改变世界。
JOB SUMMARY
作为 Andela 的社交媒体专员，你将负责我们在付费和自然流量渠道上的社交媒体表现，重点在于 LinkedIn 和其他 B2B 平台。你将制定并实施策略，以提升 Andela 的品牌，促进受众参与并产生需求。这个职位位于内容、增长和品牌交汇处，需要兼具创意眼光和数据驱动思维。你将向增长营销总监汇报，并与营销组织中的团队成员密切合作。
EXCEPTIONAL LEADERSHIP
作为 Andelan，你将成为公司其他成员的榜样——你不需要管理他人就能成为 Andela 的领导者！想想你的同事通常给你的反馈——如果通常像下面这样，我们希望听到你的声音。
- 低自我、少纷争：你分享功劳，承担责任。你喜欢犯错，因为这意味着别人有更棒的想法。
- 一个团队精神：你打破团队间的壁垒。你把公司和使命放在团队之上。
- 善于倾听，渴望反馈：你总是寻求改进——我们的产品、我们的业务、你自己。你主动征求多样化的意见并深入倾听。
- 主人翁意识，而非旁观者：你发现问题，你会去解决或找到能解决的人。责任最终落在你身上。
- 团队合作者：你卷起袖子，积极行动。你通过主动与团队协作来实现目标。
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ABOUT ANDELA
At Andela, we believe that talent is universal, though opportunity is not. For more than a decade, we have bridged this gap by connecting organizations with elite, remote technical experts across 135 countries, focusing on high-potential emerging markets throughout Africa and Latin America.
As a premier global talent marketplace, Andela provides the agility needed to scale technical teams with precision. Our network specializes in critical fields such as AI, Cloud, and App Development, helping partners accelerate project delivery by 33%. Through the Andela Talent Cloud, our proprietary AI-driven platform, we offer the only end-to-end solution for managing the global talent lifecycle, reducing hiring times by up to 66%.
We stand at the forefront of a dual shift in recruitment and software engineering, fueled by the power of generative AI.
If you are a high-impact professional eager to drive innovation in a fast-scaling environment, we invite you to join our mission and help us change the world.
JOB SUMMARY
As the Social Media Specialist at Andela, you will manage our social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms. You will develop and implement strategies that grow Andela’s brand, drive audience engagement, and generate demand. This role sits at the intersection of content, growth, and brand — requiring both a creative eye and a data-driven mindset. You will report to the Director of Growth Marketing and collaborate closely with team members across the marketing organization.
EXCEPTIONAL LEADERSHIP
As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
KEY RESPONSIBILITIES
ORGANIC SOCIAL MEDIA
- Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content.
- Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones.
- Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers.
- Engage with followers, respond to comments, and actively build community around Andela’s brand and mission.
- Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels.
- Identify and support employee advocacy initiatives that extend Andela’s organic reach and elevate executive thought leadership.
PAID SOCIAL MEDIA
- Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution.
- Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns.
- Align paid social with broader integrated campaigns and account-based marketing efforts.
- Run A/B tests on creative, copy, audiences, and placements; apply learnings to continuously improve campaign performance.
- Manage campaign budgets and ensure spend is optimized toward measurable, pipeline-generating outcomes.
ANALYTICS & REPORTING
- Track and report on key social media KPIs.
- Use data to surface insights and make recommendations that improve both content strategy and paid performance over time.
- Monitor the competitive landscape and social trends relevant to the B2B tech and talent industry, and proactively bring ideas to the team.
CROSS-FUNCTIONAL COLLABORATION
- Work closely with content, design, and growth teams to ensure social assets are on-brand and aligned to campaign goals.
- Partner with the external relations team to amplify PR moments, executive thought leadership, and company recognition.
- Provide social media guidance and best practices to internal stakeholders and executives building their personal brand on LinkedIn.
QUALIFICATIONS
EXPERIENCE
- 3–4 years of experience in social media marketing, with a clear and demonstrable focus on B2B audiences.
- Hands-on experience managing both organic and paid social programs. LinkedIn expertise is essential.
- Track record of growing social audiences and driving measurable engagement in a B2B context.
- Experience working within or alongside demand generation or growth marketing teams is a strong plus.
SKILLS & CAPABILITIES
- Strong content creation skills — you can write compelling copy and brief creative effectively for B2B audiences.
- Comfortable with analytics platforms and able to translate data into actionable recommendations.
- Proficiency with social media management tools such as Sprout Social.
- Excellent written communication and attention to detail.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-moving environment.
LOCATION
- While Andela is a fully remote organization, this role should be based in the US, Canada, or the UK.
- Some travel may be required for team off-sites and events.
#LI-Remote