市场经理
Marketing Manager
关于Andela：
在Andela，我们深知才华遍布全球，但机会并不均等。在过去10多年里，Andela已从135多个国家的新兴市场（如非洲和拉丁美洲）中，为客户提供顶尖的远程技术人才。
作为全球最大的人才市场之一，Andela让企业能够更灵活地快速部署合格的技术人员。Andela的客户可以借助高度精通先进技术的人才，支持应用开发、人工智能、云与DevOps、数据工程等，项目交付速度提升33%。公司独有的AI驱动平台Andela Talent Cloud是行业内唯一一个管理完整全球人才生命周期的统一平台，使客户能够更快地填补单个职位或组建完全托管的团队，速度最高提升66%。
Andela正处于两项突破性行业变革的临界点：一项是招聘/雇佣领域，另一项是软件开发领域，这两者都因生成式AI而加速。
你是否卓越且渴望在一个正在转型和增长的企业中工作？加入我们，改变世界。
职位概要
作为市场营销经理，你将负责所有深化与Andela客户关系的项目，放大客户的声音，并揭示直接支持商业增长的市场情报。你将运营客户咨询委员会，领导客户之声和NPS项目，制作丰富的案例研究和客户评价，并作为Andela客户群体与更广泛的市场战略之间的纽带。
你将作为销售、客户成功和高级管理层的战略合作伙伴，确保客户视角贯穿产品定位到增长策略的各个方面。该职位向全球营销主管汇报。
卓越的领导力
作为Andelan，你将成为公司其他成员的榜样——你无需管理他人就能在Andela成为领导者！想想你的同事通常给你的反馈——如果通常像下面这样，我们希望听到你的声音。
- 低自我、少纷争：你分享功劳，承担责任。你喜欢犯错，因为这意味着别人有更棒的想法。
- 团队精神：你打破团队间的壁垒。你把公司和使命放在首位，而非仅关注自己的团队。
- 善于倾听，渴望获得反馈
查看英文原文
About Andela:
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world.
JOB SUMMARY
As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.
You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing.
EXCEPTIONAL LEADERSHIP
As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
KEY RESPONSIBILITIES
Client Marketing Strategy & Programs
- Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities.
- Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy.
- Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying.
- Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team.
Client Advisory Board
- Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB), including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments.
- Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients.
- Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business.
Voice of the Customer & NPS
- Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting.
- Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business.
- Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard.
- Establish a regular cadence of client insights reporting to senior leadership, surfacing trends, risks, and opportunities.
Market Insights & Commercial Support
- Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy, messaging, and sales conversations.
- Collaborate with the External Relations team to develop and maintain a library of market insights that equip the commercial team to engage clients and prospects more effectively.
- Partner with product marketing and sales to ensure client insights are reflected in positioning, proposals, and client-facing materials.
- Serve as a strategic resource for the VP of Marketing and commercial leadership, providing a grounded, evidence-based view of the market as seen through the lens of Andela’s client base.
- Work with sales leaders to include market insights and Andela research in key client QBR presentations - looking to move beyond project status updates to forward-thinking planning.
Win/Loss Analysis
- Own Andela’s win/loss analysis program — designing the methodology, conducting or managing interviews, and synthesizing findings into clear, prioritized recommendations.
- Share win/loss insights regularly with sales leadership, product, and marketing to inform strategy, improve competitive positioning, and increase win rates.
- Identify patterns across wins and losses to surface systemic issues or opportunities, going beyond individual deal narratives to drive structural improvements.
Client Advocacy & Storytelling
- Build and maintain a robust, up-to-date bank of client testimonials, case studies, and success stories spanning industries, geographies, and use cases.
- Proactively identify clients who are strong candidates for advocacy activities, including speaking engagements, press opportunities, reference calls, and co-marketing initiatives.
- Manage Andela’s client awards nomination program — researching, writing, and submitting compelling nominations to industry awards on behalf of Andela’s clients and in recognition of client partnerships.
- Collaborate with content, PR, and brand teams to bring client stories to life across channels like the website and sales decks to events and social media.
QUALIFICATIONS
Experience
- 7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role.
- Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program.
- Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact.
- Experience producing client case studies, testimonials, and customer advocacy content at scale.
- Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis.
- Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment.
- Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus.
Skills & Capabilities
- Exceptional storytelling and written communication skills.
- Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders.
- High emotional intelligence and relationship-building skills — experienced at building trust with executive-level clients.
- Excellent project management and organizational skills, with the ability to run multiple programs simultaneously.
- A proactive, owner mentality — you identify gaps and close them, and you bring others along with you.
LOCATION
- While Andela is a fully remote organization, this role should be based in the US or UK.
- Some travel required for Client Advisory Board events, client visits, and industry conferences.
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