市场经理，欧洲
Marketing Manager, Europe
About Andela:
在 Andela，我们知道才华在世界各地都是均等分布的，但机会并非如此。过去 12 年来，Andela 已经将客户与来自 135 多个国家的顶级全球远程技术人才连接起来，其中大部分人才来自非洲和拉丁美洲等新兴市场。
作为全球最大的人才市场之一，Andela 使公司能够更灵活地快速部署合格的技术人员。Andela 的人才高度精通先进技术，可支持应用开发、人工智能、云与 DevOps、数据工程等，客户项目交付速度提高了 33%。公司的独家 AI 驱动平台 Andela Talent Cloud 是行业内唯一一个管理完整全球人才生命周期的统一平台，使客户能够更快地填补单个职位或组建完全管理的团队，速度最高提升 66%。
Andela 正处于两项突破性行业变革的边缘：一项是招聘/雇佣，另一项是软件开发，这两者都由生成式 AI 加速。
你是否卓越且渴望在一个正在经历转型和增长的业务中工作？加入我们，改变世界。
职位概要
作为欧洲市场经理，你将负责设计和执行建立销售线索、增强品牌影响力并加速区域收入的计划。你将负责整个地区的营销策略，重点放在现场活动、基于客户的营销（ABM）以及直接支持欧洲销售团队的销售线索生成活动中。
你将作为协作伙伴，与 Andela 全球团队中的专业营销人员合作——包括增长、内容、设计、公关和客户营销——将他们的能力应用于欧洲市场背景。该职位向高级营销 GTM 策略总监汇报，位于英国，通勤距离伦敦较近。
卓越领导力
作为 Andelan，你将成为公司其他成员的榜样——你不需要管理他人就能在 Andela 成为领导者！想想你的同事通常对你的评价——如果通常像下面这样，我们希望听到你的声音。
- 低自我、无纷争：你分享功劳，承担责任。你喜欢犯错，因为这意味着别人有更棒的想法。
- 团队精神：你打破团队间的壁垒。你把公司和使命放在首位，而不是仅仅关注自己的团队。
- 优秀的能力
查看英文原文
About Andela:
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world.
Job Summary
As the Marketing Manager, Europe, you will be responsible for designing and executing the programs that build pipeline, strengthen brand presence, and accelerate revenue across the region. You will own end-to-end regional marketing strategy with a heavy emphasis on field events, account-based marketing (ABM), and pipeline generating campaigns that directly support the European sales team.
You will operate as a collaborative partner to specialized marketers across Andela's global team — including growth, content, design, PR, and client marketing— bringing their capabilities to bear in the European market context. This role reports into the Senior Director of Marketing GTM Strategy and is based in the UK within a commutable distance to London.
Exceptional Leadership
As an Andelan, you'll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You're always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
Key Responsibilities
Regional Event Strategy & Execution
- Own the end-to-end planning and execution of European field events — including owned events, sponsored industry conferences, roundtables, and executive dinners — aligned to pipeline and revenue goals.
- Build and maintain a European events calendar, managing logistics, vendor relationships, budget, and post-event follow-up to ensure measurable ROI.
- Partner with the sales team to ensure event audiences reflect target account lists, and that every event ties to a clear pipeline outcome.
- Track and report on event performance including attendee quality, influenced pipeline, and cost-per-opportunity.
Account-Based Marketing (ABM)
- Partner with the Growth Marketing team to design and execute ABM programs targeting high-priority European accounts in collaboration with sales leadership.
- Use account intelligence to both inform campaigns and support the regional sellers.
- Measure ABM effectiveness at the account level, reporting on account engagement, pipeline created, and influenced revenue.
Pipeline Generation & Demand Generation
- Own regional pipeline contribution targets, developing programs that generate qualified opportunities for the European sales team.
- Build and execute integrated campaigns — across email, paid, content, and events — that move target accounts through the funnel.
- Partner with the global Growth Marketing team to localize and adapt global campaigns for the European market, including messaging, channels, and timing.
- Maintain a consistent drumbeat of regional campaigns, adapting quickly based on performance data and sales feedback.
Sales & Cross-Functional Partnership
- Act as the primary marketing partner to the European sales team, building a close working relationship with sales leadership to align on pipeline goals, target accounts, and priorities.
- Collaborate with content, digital, and brand teams to pull global resources into regional execution — you are a multiplier, not a solo function.
- Provide European market insights, competitive intelligence, and buyer feedback to inform global marketing strategy and messaging.
- Work with the Revenue Operations team to develop regionally relevant sales enablement materials and outreach.
Reporting & Optimization
- Track, analyze, and report on regional marketing performance against brand awareness, pipeline, engagement.
- Continuously test and iterate on program approaches, applying data-driven insights to improve outcomes over time.
Qualifications
Experience
- 4-6 years of B2B marketing experience, with a strong track record in field marketing, events, or demand generation roles, ideally within a high-growth technology company.
- Demonstrated experience running field events end-to-end — from strategy and planning through to execution and post-event reporting.
- Hands-on experience building and executing ABM programs, including target account selection, campaign orchestration, and measurement.
- Experience working closely with sales teams and an understanding of how marketing contributes to the revenue funnel.
- Prior experience in the European market.
- Experience working across time zones as part of a global team.
Skills & Capabilities
- Strong project management skills — able to manage multiple workstreams and deadlines simultaneously with a high degree of organization and attention to detail.
- Analytical mindset with the ability to interpret campaign data, draw actionable insights, and present results clearly to stakeholders.
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels.
Location
- While Andela is a fully remote organization, this role should be based in the United Kingdom within a commutable distance to London to accommodate regular team in-person working sessions.
- Some travel across Europe required for events and meetings.
Andela is an equal opportunity employer committed to building a diverse and inclusive workforce.
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