数据云咨询副总裁
VP, Data Cloud Consulting
**我们是谁**
Zeta Global（纽约证券交易所代码：ZETA）是基于人工智能的营销云平台，利用先进的人工智能（AI）和数万亿的消费者信号，帮助营销人员更高效地获取、增长和留住客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台上——由行业内最大的专有数据库和 AI 驱动——使复杂的营销变得简单。我们的企业客户在多个垂直领域中，能够通过每个渠道为每位消费者提供个性化的体验，从而提升营销计划的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办公室。如需了解更多信息，请访问 [www.zetaglobal.com](https://www.zetaglobal.com/)。
**职位描述**
我们正在寻找一位咨询副总裁，**领导并扩大一个高影响力的咨询组织**，负责**在我们的客户组合中交付数据驱动的营销策略、度量和激活**。该职位的负责人将管理多个咨询领域，同时**亲自参与塑造客户战略、解决复杂业务问题并推动可衡量的结果**。
此职位需要兼具**高管领导力、深厚的市场营销与数据分析能力以及实践层面的执行力**。理想的候选人对以身份为中心的全渠道营销有深刻理解，明白**数据、定位和度量如何在客户生命周期的各个环节推动表现**。
你将担任组织领导者和高级战略顾问，**对团队绩效、客户影响和与咨询项目相关的收入增长负责**。
此职位要求具备利用**第一方和第三方数据**的专业知识，以交付提升**客户体验、推动参与度和收入**的策略，**在付费和自有营销渠道中贯穿整个客户漏斗**。
理想的候选人对**解读复杂数据集、设计可衡量的实验以及将洞察转化为可操作的路线图**充满热情。你将与客户和内部团队紧密合作，通过**全面规划、个性化、渠道协调和创新的度量方法**优化营销工作。
查看英文原文
**WHO WE ARE**
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://www.zetaglobal.com/).
**THE ROLE**
We are seeking a Vice President of Consulting to **lead and scale a high-impact consulting organization** responsible **for delivering data-driven marketing strategy, measurement, and activation** across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in **shaping client strategy, solving complex business problems, and driving measurable outcomes.**
This role requires a unique blend of executive **leadership, deep marketing and data expertise, and practitioner-level execution.** The ideal candidate brings a strong point of view on identity-driven, omnichannel marketing—understanding how **data, targeting, and measurement intersect to drive performance across the full customer lifecycle.**
You will serve as both an organizational leader and senior strategic advisor, **accountable for team performance, client impact, and revenue growth tied to consulting engagements.**
This role requires expertise in leveraging **1st & 3rd party data** to deliver strategies that improve **customer experience and drive engagement and revenue** throughout the entire customer funnel **within both paid and owned marketing channels**.
The ideal candidate will have a passion for **interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps.** You will work closely with clients and internal teams to refine marketing efforts through **holistic planning, personalization, channel orchestration, and innovative measurement techniques**.
**RESPONSIBILITIES**
**Leadership, Team Development & Scalability**
- Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches.
- Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements.
- Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.
- Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team.
- Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities.
**Data Interpretation, Tactical Roadmaps & Standardization**
- Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
- Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI.
- Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.
- Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train team members and evangelize AI-first thinking across consulting and client teams.
- Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.
**Omnichannel Activation & Measurement**
- Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.
- Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization.
- Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.
**Consultation & Thought Leadership**
- Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings.
- Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations.
- Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities.
- Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectives.
- Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use cases.
- Collaborate with Account Teams and Sales to identify expansion opportunities and track contribution. Report out to upper management team impact weekly.
**REQUIREMENTS**
- 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- with hands-on experience leading strategic planning, brand, and performance marketing programs.
- Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
- Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
- Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams.
- A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.
**SALARY RANGE**
The salary range for this role is **$180,000 - $200,000** **,** depending on location and experience.
**PEOPLE & CULTURE AT ZETA**
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: [https://zetaglobal.com/blog/a-look-into-zetas-ergs/](https://zetaglobal.com/blog/a-look-into-zetas-ergs/)
**ZETA IN THE NEWS!**
[https://zetaglobal.com/press/?cat=press-releases](https://zetaglobal.com/press/?cat=press-releases)
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