负责人产品设计师，增长（上 funnel）
Lead Product Designer, Growth (Upper Funnel)
关于团队
在 Mural，我们正在重新构想团队协作思考和创造的方式。设计与研究团队将复杂性变得清晰，打造帮助人们协作、激发创意和视觉化解决问题的体验。我们与工程、产品和研究团队深度合作，创造出下一代协作工作方式，融合工艺、系统思维和大胆探索。
你的使命
作为专注于增长的高级产品经理设计师，你将定义 Mural 在关键时刻如何赢得用户信任：当某人第一次接触到产品的价值、决定深入使用或选择留下时。
这是对整个增长旅程的全面负责。这关乎设计 Mural 的增长逻辑：那些清晰度转化为成果的时刻，那些摩擦是设计失败的时刻，以及增长与产品质量之间的界限是保持还是崩溃的时刻。你将在发现、激活、定价界面、引导路径、升级流程、生命周期触点和产品内提示等场景中工作。最重要的是，你将协调这些界面如何协同工作，并制定 Mural 增长设计实践的标准。
如果你能为一个常常依赖捷径的领域带来完整的旅程思维、严谨性和工艺水准，并能帮助跨职能团队理解什么是真正的好增长设计，那么你就会成功。
你将做的事情
个人贡献职责：
- 在从问题到成功流程、升级流程、定价界面和生命周期触点中，定义高质量、以用户为中心的发现、激活和变现体验——建立可在整个平台上扩展的模式。
- 从概念到生产阶段工作，交付有深意的用户体验、精美的视觉设计和带有氛围的代码原型，帮助组织理解方向、风险和价值。
- 将行为数据作为主要设计输入：通过解读漏斗指标、实验结果和用户信号来指导设计决策，而不仅仅是验证它们。
- 在获取、激活和扩展漏斗中设计并领导实验——从假设形成到结果分析，与产品和数据科学紧密合作。
- 在 Mural 的设计系统中建立可复用的增长模式，平衡清晰度、说服力和长期用户信任。
- 与工程师合作，确保流程和组件的准确、高质量实现。
辅导职责（实践领导）：
- 直接管理
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ABOUT THE TEAM
At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration.
YOUR MISSION
As a Lead Product Designer focused on Growth, you’ll define how Mural earns user trust at the moments that matter most when someone first encounters the product's value, decides to go deeper, or chooses to stay.
This is end to end growth journey ownership. It's about designing the logic of how Mural grows: the moments where clarity converts, where friction is a design failure, and where the line between growth and product quality either holds or breaks. You'll work across discovery, activation, and pricing surfaces, onboarding paths, upgrade flows, lifecycle touchpoints, and in-product nudges. Most importantly, you'll orchestrate how those surfaces work together and set the standard for how growth design is practiced at Mural.
You'll succeed if you can bring full journey thinking, rigor and craft to a domain that often defaults to shortcuts and if you can help a cross-functional team understand what good growth design actually looks like.
WHAT YOU'LL DO
Player Responsibilities (Individual Contributor Work):
- Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform.
- Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value.
- Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them.
- Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science.
- Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust.
- Partner with engineers to ensure accurate, high-quality implementation of flows and components.
Coaching Responsibilities (Practice Leadership):
- Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth.
- Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work.
- Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust.
- Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking.
- Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment.
- Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension.
- Partner with research, data science, and product to elevate experimentation quality across the organization.
Hybrid Responsibilities (Both Player & Coach):
- Reframe problems at the funnel level helping teams understand where value is earned or lost and why.
- Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities.
- Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes.
- Advocate for user trust as a growth asset, not an obstacle to conversion — and model how design holds that line.
Design & Research Team Contribution:
- Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration.
- Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals.
- Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences.WHAT YOU'LL BRING
- 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products.
- Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning.
- Experience designing in-product discovery, onboarding, sign-up, or activation flows.
- Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature.
- Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity.
- Ability to design within systems, understanding how decisions cascade across surfaces and journeys.
- Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics.
- Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief.
- Empathy for first-time users and sensitivity to trust, motivation, and cognitive load.
- Strong communication skills that help cross-functional partners make smart, user-centered decisions.
WHAT YOU’LL BRING
- 8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments.
- A track record of leading growth, monetization, or conversion-focused design work — not just contributing to it.
- Deep fluency in funnel thinking: you understand acquisition, activation, retention, and expansion as a connected system, not isolated moments.
- Strong data instincts: you can read behavioral data, interpret experiment results, and use both to sharpen design decisions.
- Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature.
- Systems thinking: you understand how decisions cascade across surfaces, journeys, and user relationships over time.
- Experience mentoring or leading other designers, even informally — you know how to raise the quality of work around you.
- Strong communication skills that help cross-functional partners make smart, user-centered decisions.
- Comfort operating in spaces where patterns don’t yet exist and playbooks need to be written.
ALSO GREAT IF YOU BRING
- Experience with pricing architecture, packaging strategy, or monetization model design.
- Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization.
- Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration.
- Background in organic acquisition or activation funnels at scale.
- Familiarity with AI-assisted experiences or contextual intelligence in growth flows.
- Experience working with data science teams on experimentation frameworks or causal inference.
- History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops.
WHY YOU’LL LOVE MURAL
You’ll help shape how millions of people discover value in Mural, understand what the product can do for them, and make confident choices about their journey. You’ll design experiences that balance business goals with user trust, clarity, and delight. You’ll collaborate with thoughtful partners who care about evidence, craft, and outcomes.
At Mural, we “drink our own champagne” and use our product daily to collaborate, ideate, and prototype together. This role is Canada Remote. Your design work will shape how millions of people around the world collaborate.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
EQUAL OPPORTUNITY
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.