创意总监（绩效媒体）
Creative Director (Performance Media)
100% 远程职位
基本薪资：95,000-125,000 美元 + 奖金
**职位概述**
创意总监（绩效媒体）负责在付费媒体渠道上开发高表现力的创意内容，同时负责与客户建立并维护创意关系。该职位需要与媒体购买、创意制作和领导团队紧密合作，将业务目标转化为跨平台（包括 Meta、Google、TikTok、Snapchat、Pinterest、X、YouTube、Bing、Outbrain、Taboola 等）可扩展、可测试的创意策略。
您将负责制定创意策略，指导执行，并确保创意卓越性，从而推动可衡量的绩效结果——同时建立并维护公司在创意领域的领先地位。
**客户管理与创意领导**
- 负责与指定客户的创意关系，从策略到执行作为主要创意合作伙伴。
- 将客户的业务目标转化为清晰、以绩效为导向的创意策略，与媒体目标保持一致。
- 向客户和内部管理层展示创意概念、绩效洞察和战略建议。
**创意策略、构思与创新**
- 以受众洞察、平台趋势、品牌理解和绩效数据为基础进行构思。
- 开发可扩展的创意角度、钩子和信息框架，用于快速测试和迭代。
- 跟踪社交和绩效媒体中的新兴创意、设计和叙事趋势。
- 主动推荐新的创意方法以提升绩效并推动业务成果，同时仍遵守品牌指南。
**创意执行、AI 与制作指导**
- 监督包括社交、展示、视频、原生、购物和搜索在内的付费媒体渠道的创意开发。
- 利用 AI 工具加速构思、脚本编写、素材创作和初步概念，同时保持品牌安全性和质量。
- 通过简报、脚本、分镜脚本和故事板为制作团队提供明确指导。
- 指导快速迭代和优化（剪辑、重剪、新钩子、静态内容、不同格式），以支持测试目标。
**绩效与团队协作**
- 与媒体购买团队合作，确保创意策略与媒体计划、测试框架和绩效洞察保持一致。
- 测量和评估创意表现，将创意决策与可衡量的结果联系起来。
- 领导和指导创意团队
查看英文原文
100% Remote Position
Base Salary: $95-125k + bonus
**Overview**
The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the creative relationship with the client. This role partners closely with media buying, creative production, and leadership teams to translate business objectives into scalable, testable creative strategies across platforms including Meta, Google, TikTok, Snapchat, Pinterest, X, YouTube, Bing, Outbrain, Taboola, and more.
You will be responsible for shaping creative strategy, guiding execution, and ensuring creative excellence that drives measurable performance outcomes—while establishing and maintaining the company’s reputation as a creative leader.
**Client Ownership & Creative Leadership**
- Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution.
- Translate client business objectives into clear, performance-driven creative strategies aligned with media goals.
- Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership.
**Creative Strategy, Ideation & Innovation**
- Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data.
- Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration.
- Stay ahead of emerging creative, design, and storytelling trends across social and performance media.
- Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines.
**Creative Execution, AI & Production Direction**
- Oversee creative development across paid media channels including social, display, video, native, shopping, and search.
- Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality.
- Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams.
- Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals.
**Performance & Team Collaboration**
- Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights.
- Measure and evaluate creative performance, connecting creative decisions to measurable outcomes.
- Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives.
- Bachelor’s degree in Marketing or related field required.
- 5+ years of performance marketing experience.
- 5+ years of direct response copywriting experience.
- Experience leading creative teams and presenting to senior-level clients.
- Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics.
- Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent).
- Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite).
- Strong problem-solving, communication, and project management skills.
- Ability to thrive in a fast-paced, performance-driven environment.
Our Mission
We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
About Jump 450
Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’sTop 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company and have a >90% team member retention for professional reasons.
Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US.
This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real professionals. Among Jump's six core values are problem solving, ownership, execution, thought leadership, innovation, and collaboration. Our culture encourages team members to take calculated risks, actively look for innovation and creativity, and seek out ideas from all layers within the organization.
In addition to our beautiful New York office space (Brookfield Place), employees are encouraged to work from their home or wherever they feel most comfortable. They can choose to work from the office, their home, or at the coffee shop.
**Additional benefits include:**
- Medical, Prescription, Dental, & Vision Insurance Benefits
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
- Family Forming Plans
- Cigna Secure Travel
- Health Savings Account (HDS)
- Health Care Flexible Spending Account (FSA)
- Limited Purpose FSA
- Dependent Care FSA
- Access to MetLife Legal Plan Services
- 401k Match Plans
- Commuter Transportation Benefits
- Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
- Paid Holidays
- Flexible / Numerous PTO Days
- Volunteer Days
- Free Company Lunches
- Half-Day Fridays All Year (Not Just in the Summer!)
- New MacBook Pros and Additional Monitor on Your First Day
- Communal Meeting Rooms and Standing Workstations are Available in our NY Office
- Company Events & Happy Hours
- 10 Week Paid Parental Leave
- Tuition Reimbursement Of Up To $5,000