程序化总监
Programmatic Director
100% 远程职位
基本薪资:115,000-140,000 美元
总薪酬潜力:160,000 美元,包含年度奖金。
**职位简介:**
负责在多种平台上为客户制定和执行程序化媒体活动的各个方面。你是机构内程序化领域的专家,熟练使用 DSP 平台(Tradedesk、DV360、Amazon),并利用专业知识推动增长。这包括初步规划、执行、监控、优化、分析和报告。
该职位将作为客户日常程序化方面的核心专家(SME),提供战略建议、分析和报告,以及应对临时请求。你将负责定位客户,与创意团队合作创建有吸引力且引人注目的广告,并为客户提供出色的沟通、服务和活动表现。
**主要职责:**
- 作为客户的程序化专家,同时监督客户活动的搜索和社交渠道表现
- 负责 DV360、The Trade Desk、Amazon DSP、Google Ads、Meta 等平台上的端到端活动策略和执行
- 制定并展示多渠道媒体计划,明确预算分配、KPI、节奏和测试路线图
- 利用对实时竞价、受众细分和平台算法的深入理解,持续优化活动表现
- 与创意和分析团队合作,制定测试和学习策略,提升所有渠道的表现
- 与客户保持高频率沟通,包括战略建议、绩效报告和可操作的下一步行动
- 跟踪广告科技趋势、平台功能和数据隐私法规,以指导和未来化活动策略
- 分析各渠道表现,提炼洞察,提供高管级别的报告和建议
- 制定战略路线图和测试计划,与客户业务目标一致,重点关注效率和规模
- 培训和指导初级团队成员掌握绩效营销的最佳实践和平台基础
- 5 年以上付费媒体经验,具有程序化广告(DV360、The Trade Desk、Amazon DSP)的深入实际操作经验
- 有在搜索(Google/Bing)和社交(Meta、TikTok、LinkedIn)渠道管理大规模、数据驱动的媒体活动的实操经验
- 精通性能营销相关工具和流程
查看英文原文
100% Remote Position
Base Salary: $115-140k Base
Total Compensation Potential: $160,000 with yearly bonus.
**About the Role:**
Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting.
This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
**Key Responsibilities:**
- Serve as the clients’ go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
- Own end-to-end campaign strategy and execution across DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and more
- Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
- Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, and platform algorithms
- Collaborate with creative and analytics teams to develop test-and-learn strategies that improve performance across all channels
- Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
- Stay ahead of trends in ad tech, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy
- Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations
- Develop strategic roadmaps and test plans that ladder up to client business goals, with a strong focus on efficiency and scale
- Train and mentor junior team members in performance marketing best practices and platform fundamentals
- 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising (DV360, The Trade Desk, Amazon DSP)
- Proven experience managing large-scale, data-driven media campaigns across Search (Google/Bing) and Social (Meta, TikTok, LinkedIn)
- Skilled in performance analytics, forecasting, pacing, A/B testing, and translating insights into action
- Comfortable managing multi-million dollar budgets with accountability to strict performance KPI
- Excellent communication and client-facing skills, with the ability to simplify complexity and drive alignment
- Strong understanding of attribution models, conversion tracking, and incrementality testing
- Self-starter mindset and thrives in a fast-paced, entrepreneurial, and collaborative environment
**Our Mission**
We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
**About Jump 450**
Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we’ve scaled numerous companies, and turboscaled 13+ DTC brands from <$100m to 10 figures through data-driven digital advertising and growth hacks.
**The record:**
1. Acquired by Omnicom ( _NYSE: OMC_) a couple years back
2. Known as the “unicorn maker” tag in PE / VC circles.
3. Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients)
Jump manages ~$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics–to drive down CAC & extend LTV.
Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons.
**What We Offer:**
- Competitive salary with performance-based bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- A creative and collaborative work environment where your ideas and contributions are valued.
**Additional benefits include**
- Medical, Prescription, Dental, & Vision Insurance Benefits
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
- Employee Purchase Programs with thousands of discounts available
- Family Forming Plans
- Secure Travel & Identity Theft
- Health Savings Account (HDS)
- Health Care Flexible Spending Account (FSA)
- Access to MetLife Legal Plan Services
- 401k Match Plans
- Commuter Transportation Benefits
- Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App
- Paid Holidays (long weekends and end of the year closure)
- Flexible / Numerous PTO Days
- Half-Day Fridays All Year (Not Just in the Summer!)
- New MacBook Pros and additional office needs for reimbursement
- Communal Meeting Rooms and Standing Workstations are Available in our NY Office
- Company Events & Happy Hours
- 10 Week Paid Parental Leave
- Tuition Reimbursement Of Up To $5,000 per calendar year