程序化与认知媒体总监
Programmatic & Awareness Media Director
#### 关于职位
负责为客户在多种平台通过直接媒体合作执行程序化和认知媒体活动的各个方面。您是程序化媒体方面的专家，至少精通一个主流的DSP平台，包括The Trade Desk、DV360或Amazon DSP。您利用专业知识通过初步规划、执行、监控、优化、分析和报告来推动增长。
除了DSP激活，您还了解如何通过直接合作伙伴在更广泛的认知媒体领域执行高影响力活动，包括专属媒体、CTV、线性电视、户外广告（OOH）和印刷媒体。
该职位将作为客户在程序化和认知媒体领域的日常专家，提供战略建议、媒体计划、分析和报告，同时响应临时请求。您将负责制定复杂的媒体策略，识别合适的渠道和合作伙伴以触达目标受众，并为客户提供卓越的沟通、服务和活动表现。
#### 主要职责
- 作为客户在程序化和认知媒体领域的首选专家，监督客户活动的整体媒体策略和表现
- 负责程序化平台的端到端活动策略和执行，重点强调The Trade Desk，以及直接媒体合作
- 在程序化、专属媒体、CTV、线性电视、户外广告（OOH）、印刷和其他认知渠道上制定和执行整合媒体策略
- 建立和管理直接出版商和媒体合作，包括谈判、媒体计划、激活和报告
- 制定并展示多渠道媒体计划，包含明确的预算分配、KPI、节奏和测试路线图
- 利用对实时竞价、受众细分、平台算法和整体媒体表现的深入理解，推动持续优化
- 与创意和分析团队合作，制定测试和学习策略，以提高跨渠道的活动效果
- 与客户保持高接触度的沟通，包括战略建议、表现报告和可操作的下一步行动
- 跟踪广告技术趋势、新兴媒体机会、平台功能和数据隐私法规，以指导和未来化活动策略
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#### About the Role
Responsible for all aspects of strategizing and executing programmatic and awareness media campaigns across a variety of platforms and through direct media partnerships for clients. You are an expert when it comes to programmatic media and are proficient in at least one of the leading DSP platforms, including The Trade Desk, DV360, or Amazon DSP. You use your expertise to drive growth through initial planning, execution, monitoring, optimization, analysis, and reporting.
Beyond DSP activation, you understand how to execute high-impact campaigns across the broader awareness media landscape through direct partnerships, including endemic media, CTV, linear TV, Out of Home (OOH), and print.
This role will serve as the day-to-day subject matter expert (SME) for programmatic and awareness media for our clients, providing strategic recommendations, media planning, analysis, and reporting while responding to ad-hoc requests. You will be responsible for developing sophisticated media strategies, identifying the right channels and partners to reach target audiences, and delivering outstanding communication, service, and campaign performance for our clients.
#### Key Responsibilities
- Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns
- Own end-to-end campaign strategy and execution across programmatic platforms, with a strong emphasis on The Trade Desk, as well as direct media partnerships
- Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels
- Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting
- Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
- Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, platform algorithms, and broader media performance
- Collaborate with creative and analytics teams to develop test-and-learn strategies that improve campaign effectiveness across channels
- Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
- Stay ahead of trends across ad tech, emerging media opportunities, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy
- Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations
- Develop strategic roadmaps and test plans that ladder up to client business goals with a strong focus on efficiency, scale, and brand impact
- Train and mentor junior team members in programmatic and broader media planning and activation best practices
#### Requirements
- 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising
- Strong proficiency in at least one major DSP, including The Trade Desk, DV360, or Amazon DSP; experience with The Trade Desk is highly preferred
- Experience establishing and managing direct media partnerships across endemic, CTV, linear TV, OOH, and/or print to support broader awareness media strategies
- Demonstrated experience with publisher negotiations, media planning and strategy, campaign activation, and reporting
- Experience developing sophisticated, multi-channel media strategies across both programmatic and direct media buys
- Skilled in media analytics, forecasting, pacing, testing, and translating insights into actionable recommendations
- Comfortable managing multi-million-dollar media budgets with accountability to campaign KPIs and broader business objectives
- Excellent communication and client-facing skills, with the ability to simplify complex media strategies and drive alignment
- Strong understanding of attribution, measurement, audience strategy, and incrementality testing
- Self-starter mindset with the ability to thrive in a fast-paced, entrepreneurial, and collaborative environment