程序化专员总监
Programmatic Associate Director
100% 远程职位
基本薪资:7万-11万美元
负责为客户在多种平台上制定和执行程序化媒体活动的各个方面。你是机构内程序化方面的专家,熟练使用DSP平台(如The Trade Desk、DV360、Amazon),并利用专业知识推动增长。这包括初步规划、执行、监控、优化、分析和报告。
该职位将作为客户日常程序化领域的主题专家(SME),提供战略建议、分析和报告,并响应临时请求。你将负责定位客户,与我们的创意团队合作创建引人入胜的广告,并为客户提供出色的沟通、服务和活动表现。
其他职责包括:
- 协助制定媒体策略并构建付费媒体计划(包括受众定位和细分、信息传递、预算、优化等)
- 利用我们的实时数据仪表盘和多种报告工具,向客户传达活动表现并制定清晰的未来路线图
- 分析绩效数据并根据结论提供智能综合、解释和适当的行动计划
- 持续衡量和优化活动表现,同时建立基准并推荐未来的测试
- 与客户沟通活动的所有方面,包括规划、表现和项目状态
- 准备报告并向客户和管理层展示结果,以确保对齐并提出行动建议
- 保持对广告网络最佳实践和策略的深入了解(测试版、广告网络更新、创新机会等)
- 使用数据驱动的方法制定营销策略和营销计划,以支持并实现客户的业务目标
- 与客户建立有效的关系
- 收集消费者、竞争对手和市场状况的数据
- 需要市场营销或相关专业的学士学位
- 需要3年以上程序化性能营销经验
- 具有The Trade Desk和DV360经验者优先
- 精通所有程序化战术:展示广告、原生广告、视频、OTT/CTV和数字户外广告
- 精通顶级程序化广告平台和自动化工具(竞价)
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100% Remote Position
Base Salary: $70-$110k Base
Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting.
This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
Additional Responsibilities include:
- Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
- Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
- Communicate with clients on all elements of the campaign, including planning, performance, and project status
- Prepare reports and present results to clients and management in a way that secures alignment and recommends action
- Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
- Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
- Build effective relationships with clients
- Gather data on consumer, competitor, and market conditions
- Bachelor's degree in Marketing or related major required.
- 3+ years of performance marketing experience in programmatic is required.
- The Trade Desk and DV360 experience preferred
- Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
- Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
- Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
- Experience in maintaining and growing large spending accounts with significant optimizations and budgets
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
- Ability to work in a fast-paced environment while managing time effectively
Our Mission
We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
About Jump 450
Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’sTop 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company and have a >90% team member retention for professional reasons.
Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US.
This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real professionals. Among Jump's six core values are problem solving, ownership, execution, thought leadership, innovation, and collaboration. Our culture encourages team members to take calculated risks, actively look for innovation and creativity, and seek out ideas from all layers within the organization.
In addition to our beautiful New York office space (Brookfield Place), employees are encouraged to work from their home or wherever they feel most comfortable. They can choose to work from the office, their home, or at the coffee shop.
Additional benefits include:
- Medical, Prescription, Dental, & Vision Insurance Benefits
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
- Family Forming Plans
- Cigna Secure Travel
- Health Savings Account (HDS)
- Health Care Flexible Spending Account (FSA)
- Limited Purpose FSA
- Dependent Care FSA
- Access to MetLife Legal Plan Services
- 401k Match Plans
- Commuter Transportation Benefits
- Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
- Paid Holidays
- Flexible / Numerous PTO Days
- Volunteer Days
- Free Company Lunches
- Half-Day Fridays All Year (Not Just in the Summer!)
- New MacBook Pros and Additional Monitor on Your First Day
- Communal Meeting Rooms and Standing Workstations are Available in our NY Office
- Company Events & Happy Hours
- 10 Week Paid Parental Leave
- Tuition Reimbursement Of Up To $5,000