高级付费社交媒体经理
Senior Paid Social Manager
**我们是谁**
Zeta Global (NYSE: ZETA) 是一家人工智能驱动的营销云平台，利用先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和留住客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台中，使复杂的营销变得简单——该平台由行业内最大的专有数据库和 AI 驱动。我们的企业客户在多个垂直领域，能够通过每个渠道为每位消费者提供个性化体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办公室。如需了解更多信息，请访问 [www.zetaglobal.com](https://www.zetaglobal.com)。
**职位描述**
**高级付费社交经理** 是一项全职工作，负责管理 Zeta 客户的端到端付费社交广告活动。该职位涉及付费社交的各个方面，主要专注于大型 Meta、TikTok、Pinterest 和 Snapchat 广告活动。职责包括在多个广告平台上进行活动设置、优化和分析。您将利用对付费媒体的理解，为广告活动的成功定位，并找到创新的解决方案来解决问题。
您将被赋予充分的自主权，根据您对社交营销生态系统的理解，做出明智的广告管理决策。该职位向媒体激活部门的副总裁汇报，该部门负责 Zeta 各业务单元的广告商付费媒体。
根据您的所在地，该职位可能是混合办公（纽约市、纳什维尔、洛杉矶、旧金山、迈阿密）或远程办公。
**职责：**
- 按照媒体计划构建和管理付费社交广告活动
- 作为您所负责账户的客户主要联系人和媒体专家
- 快速优化以确保最佳节奏和表现
- 根据广告活动目标和最佳实践，为客户提供建议和可操作的洞察
- 利用 Zeta 的数据云，识别并定位更多受众以实现规模增长
**要求：**
- 2 年以上使用 Meta Ads Manager 的实际经验
- 具备 TikTok、Snapchat 和其他付费社交平台的经验者优先，但非必需
- 对付费广告有深入理解
查看英文原文
**WHO WE ARE**
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://www.zetaglobal.com).
**THE ROLE**
The **Senior Paid Social Manager** is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.
You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
**Responsibilities:**
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
**Requirements:**
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
**BENEFITS & PERKS**
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
**SALARY RANGE**
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
**PEOPLE & CULTURE AT ZETA**
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: [https://zetaglobal.com/blog/a-look-into-zetas-ergs/](https://zetaglobal.com/blog/a-look-into-zetas-ergs/)
**ZETA IN THE NEWS!**
[https://zetaglobal.com/press/?cat=press-releases](https://zetaglobal.com/press/?cat=press-releases)
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