资深产品经理-内容
Principal Product Manager - Content
**关于G2 - 公司**
G2是全球最大的、最值得信赖的软件市场。当你加入G2，你将加入一个行业领先的团队，通过真实软件用户的可信洞察来推动决策和战略，帮助企业发展到最佳状态。
现在，我们与[Capterra](https://www.capterra.com/)、[SoftwareAdvice](https://www.softwareadvice.com/)和[GetApp](https://www.getapp.com/)携手合作，打造了最大的在线数据和软件洞察来源，以推动人工智能时代的智能采购。我们拥有超过2亿的年访问量和600万条经验证的评论，现在已成为软件买家做出更好、更快、更有信心决策的中心场所。
而我们才刚刚开始！我们正致力于改变全球B2B软件行业，成为人工智能时代买方和卖方最值得信赖的数据基础。
这听起来让你兴奋吗？加入我们，一起实现下一个PEAK！
**关于G2 - 我们的人**
在G2，我们的一切以及我们的所作所为都植根于我们的PEAK价值观——（P）绩效 + （E）企业家精神 + （A）真实性 + （K）善良。在G2工作意味着你是价值驱动、不断成长的全球社区的一员，我们一起攀登PEAK。我们为彼此的成功欢呼，从错误中学习，并在困难时期互相支持和依靠。带着雄心和企业家精神，我们互相激励去承担具有挑战性的工作，这将帮助我们共同成长和学习。
你将加入一个由聪明、专注且善良的个体组成的全球多元化团队，每个人都有独特的才能、抱负和人生经历。我们社区和文化的核心是我们由员工主导的ERGs，它们庆祝并突出我们全球团队的多样化身份。作为一家公司，我们有意识地关注我们的[DEI](https://company.g2.com/dei)和慈善工作（如我们的[G2 Gives](https://company.g2.com/gives)计划），因为这鼓励我们所有人成为更好的人。
### 关于该职位
G2有一个有意义的内容业务、专有的市场证据和受信任的客户声音。如今，该业务组合涵盖了各种内容、研究和新兴的AI驱动体验。机会在于将这些资产转化为连贯的产品系统——不仅仅是添加另一个内容生成器。
我们正在寻找一位位于美国的高级产品经理，负责整个产品组合的产品策略。你将负责
查看英文原文
**About G2 - The Company**
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with [Capterra](https://www.capterra.com/), [SoftwareAdvice](https://www.softwareadvice.com/), and [GetApp](https://www.getapp.com/) to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
**About G2 - Our People**
At G2, everything we are and what we do is grounded in our PEAK values— ( _P_ erformance + _E_ ntrepreneurship + _A_ uthenticity + _K_ indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our [DEI](https://company.g2.com/dei) and philanthropic work (like our [G2 Gives](https://company.g2.com/gives) program) because it encourages us all to be better people.
### About The Role
G2 has a meaningful Content business, proprietary market evidence, and a trusted customer voice. Today that portfolio spans a range of content, research, and emerging AI-enabled experiences. The opportunity is to turn those assets into a coherent product system - not simply add another content generator.
We are looking for a US-based Principal Product Manager to lead the product strategy across the full portfolio. You will connect customer objectives and G2 evidence to content creation, rights and approvals, distribution, measurement, and activation - while improving the products and customer relationships that already exist.
You will define what belongs in one product, what should remain a connected offer, and how the portfolio evolves without compromising the independence and trust that make G2 evidence valuable. This is a senior individual-contributor role for a product builder with meaningful experience in both content systems and advertising or activation products.
### In This Role, You Will Be Responsible For:
**Portfolio and Product Strategy**
- Own the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products.
- Define how the current Content portfolio and future capabilities fit together into a coherent customer experience.
- Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions.
- Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation.
**AI-Native Content Operations**
- Build the product system that turns G2 evidence and customer objectives into high-quality, reusable content across formats and channels.
- Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement where it creates real leverage.
- Create structured content, metadata, provenance, rights, and workflow capabilities that make the output reusable and trustworthy.
- Design the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals.
**Distribution and Measurement**
- Connect content creation, distribution, activation, and measurement into a coherent customer experience.
- Use customer and performance signals to improve future product, content, and channel decisions.
- Run focused discovery and testing to validate customer value before scaling new capabilities.
- Make measurement clear enough for customers and internal teams to understand what worked and what should happen next.
**Trust, Portfolio Leadership, and Commercial Outcomes**
- Protect editorial independence: customers may sponsor, commission, distribute, and activate content, but they cannot buy conclusions, rankings, or favorable independent coverage.
- Set clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams - preserving editorial independence and accountable product ownership.
- Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience.
- Define and track a focused set of product, customer, business, and trust metrics.
- Communicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders.
### Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.
- Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.
- Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.
- Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.
- Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.
- Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.
- Excellent communication, customer judgment, and cross-functional influence in ambiguous environments.
#### What Can Help Your Application Stand Out:
- Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products.
- Experience commercializing proprietary data, research, audience, or customer-voice products.
- Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows.
**Our Commitment to Inclusivity and Diversity**
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments [here](https://culture.g2.com/commitments).
--
For job applicants in California, the United Kingdom, and the European Union, please review [this applicant privacy notice](https://legal.g2.com/applicant-privacy-notice) before applying to this job.
**How We Use AI Technology in Our Hiring Process**
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
**Your Choice Matters:** If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review [G2's Applicant Privacy Notice](https://legal.g2.com/applicant-privacy-notice).