市场营销运营经理
Marketing Operations Manager
**关于G2 - 公司**
G2是全球最大的、最受信赖的软件市场。当你加入G2时，你将加入一个行业领先的团队，通过真实软件用户的可信洞察来推动决策和策略，帮助 businesses 实现其巅峰潜力。
现在，我们与[Capterra](https://www.capterra.com/)、[SoftwareAdvice](https://www.softwareadvice.com/)和[GetApp](https://www.getapp.com/)携手合作，打造了最大的在线数据和软件洞察来源，以在AI时代推动智能采购。我们拥有超过2亿的年访问量和600万条经过验证的评论，现在已成为软件买家自信地做出更好更快决策的中心场所。
而我们才刚刚开始！我们正致力于改变全球B2B软件行业，成为AI时代的软件买卖双方最值得信赖的数据基础。
这听起来是否令人兴奋？加入我们，一起迈向下一个巅峰！
**关于G2 - 我们的人**
在G2，我们的一切以及所做的每件事都建立在我们的PEAK价值观之上——（P）绩效 + （E）企业家精神 + （A）真实性 + （K）善良。在G2工作意味着你是价值驱动、不断成长的全球社区的一员，我们一起攀登高峰。我们为彼此的成功欢呼，从错误中学习，并在困难时期互相支持和依靠。带着雄心和企业家精神，我们互相激励，承担具有挑战性的工作，这将帮助我们共同成长和学习。
你将加入一个由聪明、专注且善良的个体组成的全球多元化团队，每个人都有独特的才能、抱负和人生经历。我们社区和文化的核心是我们由员工主导的ERGs，它们庆祝并突出我们全球团队的多样身份。作为一家公司，我们有意地关注我们的[DEI](https://company.g2.com/dei)和慈善工作（如我们的[G2 Gives](https://company.g2.com/gives)项目），因为这鼓励我们所有人成为更好的人。
### 关于该职位
G2正在寻找一位亲力亲为的营销运营经理，负责管理和扩展我们营销到销售漏斗背后的系统。该职位负责关键的营收运营基础设施，包括线索生命周期架构、MQA路由和处置、联系人和账户增强，以及直接影响漏斗质量和销售效率的评分和优先级框架。
该职位连接营销、销售和业务部门，推动跨部门协作，确保营销活动与销售目标一致，提升整体运营效率。
查看英文原文
**About G2 - The Company**
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with [Capterra](https://www.capterra.com/), [SoftwareAdvice](https://www.softwareadvice.com/), and [GetApp](https://www.getapp.com/) to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
**About G2 - Our People**
At G2, everything we are and what we do is grounded in our PEAK values— ( _P_ erformance + _E_ ntrepreneurship + _A_ uthenticity + _K_ indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our [DEI](https://company.g2.com/dei) and philanthropic work (like our [G2 Gives](https://company.g2.com/gives) program) because it encourages us all to be better people.
### About The Role
G2 is seeking a hands on Marketing Operations Manager to own and scale the systems behind our marketing to sales pipeline. This role owns critical revenue operations infrastructure, including lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and the scoring and prioritization frameworks that directly shape pipeline quality and sales efficiency.
This role connects Marketing, Sales, and Business Systems, acting as the operational owner responsible for clean lead flow, accurate data, fast speed to lead, and a GTM stack that supports business goals.
The ideal candidate pairs deep technical fluency across our MarTech stack (Salesforce, Clay, Marketo, Qualified, Ringlead) with strong analytical judgment and the ability to move fast and stay precise in a B2B SaaS environment.
### In This Role, You Will Be Responsible For:
_**Lead Management & Routing**_
- Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic, and auto-recycle timing
- Support GTM scalability through automation, governance, and process standardization initiatives
- Maintain and optimize lead to account matching, deduplication, and enrichment workflows
- Support account segmentation and routing strategy informed by 6sense, Factors.ai, or other intent signals
_**Data Quality & Enrichment**_
- Lead Clay initiatives across the marketing org: workbook structure, credit budget tracking, intake process, and use case prioritization
- Manage contact and company level enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation
_**Conversational Marketing & Engagement Operations**_
- Own the operation and administration of Qualified and be a primary power user for Groove (or Salesloft), including chat routing, meeting booking workflows, and SDR handoff processes
- Support notification and alerting logic, such as pre-recycle alerts, that drives timely rep follow-up
- Optimize buyer engagement experiences across web and inbound channels
_**Scoring & Funnel Optimization**_
- Manage lead and account scoring models aligned to buying intent, engagement signals, and funnel stage (both for leads and accounts), incorporating 6sense and Clay data
- Partner with Marketing and Sales leadership to refine MQA/MQL qualification criteria and conversion optimization strategies
- Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance rates
_**AI-Enabled Systems Optimization**_
- Identify and implement AI-enabled workflows, such as enrichment prompt logic, data QA, or notification triage, that reduce manual work and improve data quality
- Evaluate new AI tools and use cases against existing systems and recommend where automation should replace manual process
### Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
- Deep hands-on expertise with Salesforce and Marketo
- Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms)
- Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it
- Strong understanding of lead lifecycle management, funnel operations, and GTM processes
- Zip contract ownership for marketing tools and budget tracking
- Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors
- Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows
- Analytical mindset with strong troubleshooting and process optimization capabilities
- Excellent communication and stakeholder management skills
- Ability to balance strategic initiatives with hands-on operational execution
#### What Can Help Your Application Stand Out:
- Experience with 6sense or another intent data platform
- Experience with Qualified
- Experience managing a martech vendor budget or credit-based tool (e.g. Clay, ZoomInfo)
**Our Commitment to Inclusivity and Diversity**
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments [here](https://culture.g2.com/commitments).
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**How We Use AI Technology in Our Hiring Process**
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
**Your Choice Matters:** If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review [G2's Applicant Privacy Notice](https://legal.g2.com/applicant-privacy-notice).