高级市场营销运营专员
Senior Marketing Operations Specialist
**关于G2 - 公司**
G2是全球最大的、最受信赖的软件市场。当你加入G2时，你将加入行业领先的团队，通过真实软件用户的可信洞察来推动决策和策略，帮助企业发展到最佳状态。
现在，我们与[Capterra](https://www.capterra.com/)、[SoftwareAdvice](https://www.softwareadvice.com/)和[GetApp](https://www.getapp.com/)携手合作，打造了最大的在线数据和软件洞察来源，以在AI时代推动智能采购。我们拥有超过2亿的年访问量和600万条经验证的评论，现在已成为软件买家自信地做出更快更好决策的中心场所。
而我们才刚刚开始！我们正致力于改变全球B2B软件行业，并成为AI时代的软件买卖双方最值得信赖的数据基础。
这听起来是否令人兴奋？加入我们，一起迈向下一个高峰！
**关于G2 - 我们的人**
在G2，我们的一切以及我们的所作所为都建立在PEAK价值观之上——（P）绩效 + （E）企业家精神 + （A）真实性 + （K）善良。在G2工作意味着你是价值驱动、不断成长的全球社区的一员，我们一起攀登高峰。我们为彼此的成功欢呼，从错误中学习，并在困难时期互相支持和依靠。带着雄心和企业家精神，我们互相激励去承担具有挑战性的工作，这将帮助我们共同成长和学习。
你将加入一个由聪明、专注且善良的个体组成的全球多元化团队，每个人都有独特的才能、抱负和人生经历。我们社区和文化的核心是我们由员工主导的ERGs（员工资源小组），它们庆祝并突出我们全球团队的多样化身份。作为一家公司，我们有意地关注我们的[DEI](https://company.g2.com/dei)和慈善工作（如我们的[G2 Gives](https://company.g2.com/gives)项目），因为这鼓励我们所有人成为更好的人。
### 关于该职位
G2正在寻找一位高级营销运营专家，以支持营销分析和潜在客户路由/评分系统。该职位分为分析和系统工作，大部分工作是构建和维护关于漏斗表现、生命周期指标和活动效果的报告。其余部分则专注于负责潜在客户路由和潜在客户评分逻辑。
该职位直接向营销总监汇报。
查看英文原文
**About G2 - The Company**
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with [Capterra](https://www.capterra.com/), [SoftwareAdvice](https://www.softwareadvice.com/), and [GetApp](https://www.getapp.com/) to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
**About G2 - Our People**
At G2, everything we are and what we do is grounded in our PEAK values— ( _P_ erformance + _E_ ntrepreneurship + _A_ uthenticity + _K_ indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our [DEI](https://company.g2.com/dei) and philanthropic work (like our [G2 Gives](https://company.g2.com/gives) program) because it encourages us all to be better people.
### About The Role
G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work is building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The remainder focused on owning lead routing and lead scoring logic.
This role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work. The Marketing Operations Specialist continues to own higher complexity, strategic systems work, such as Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows (Groove, Qualified).
The ideal candidate has hands-on marketing analytics experience already, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.
### In This Role, You Will Be Responsible For:
_**Marketing Analytics & Reporting**_
- Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics
- Partner with BI and Data teams on dashboard development and operational analytics
- Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems
- Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations
_**Lead Scoring, Routing, and Handoff**_
- Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage
- Own RingLead routing logic and lead/account matching across sales teams
- Continuously improve speed-to-lead and inbound lead qualification frameworks
- Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records
- Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations
- Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows
_**AI-Enabled QA & Reporting**_
- Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example checking a batch of Marketo smartlist records against Salesforce to verify MQL date, source program, and contact status before pushing corrected records back
- Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating
### Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
- Prior hands-on experience with marketing analytics or reporting tools
- You have deep understand of core marketing KPIs and what drives them
- Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
- Experience with, or strong aptitude for, lead routing and scoring logic
- Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
- Strong attention to detail and a QA mindset
- Demonstrated interest in or exposure to using AI tools to support analysis or QA work
- Strong communication and organizational skills and experience presenting to senior leadership teams
#### What Can Help Your Application Stand Out:
- Experience with RingLead or a similar lead routing/matching tool
- Experience with a BI tool (Looker, Tableau, or similar)
- Basic SQL proficiency and able to identify and fix code in collaboration with data analytics teammates
**Our Commitment to Inclusivity and Diversity**
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments [here](https://culture.g2.com/commitments).
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**How We Use AI Technology in Our Hiring Process**
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
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