高级产品经理 - 增长
Senior Product Manager - Growth
Tremendous 是一个全球平台，专为帮助企业免费向任何人、任何地点发送数千笔付款而设计。我们受到 Atlassian、MIT 和 United Way 等 20,000 家组织的信任，帮助他们向全球数百万接收者发放礼品卡和现金。
我们的客户（研究人员、营销人员、人力资源团队、非营利组织和平台企业）称赞 Tremendous 使用起来既快速又简单。[查看我们在 G2 上的评分](https://www.g2.com/products/tremendous/reviews)。
Tremendous 盈利且无需外部投资即可增长。我们是一个完全远程办公、高度文档化、会议少的文化，这意味着你在职业和个人生活中有更多时间做真正重要的事情。团队一致认为——我们的员工 NPS 分数在 80 多分。
**关于该职位**
你将负责公司发现 Tremendous、注册以及发送第一笔奖励的流程。
大多数公司在见到销售代表之前就会研究我们。他们通过搜索、广告或别人发送的奖励找到我们。相当一部分人会自行注册，因为他们规模太小不需要销售代表，或者只是更喜欢这种方式。你将整体负责产品增长，但自服务客户是你的主要关注点和考核指标。在销售渠道的最前端，我们无法区分是独立营销人员还是未来的大型企业买家，因此你需要同时满足两者的需求。
增长团队目前还不存在，所以你将加入后，从其他小组借调工程师开始推进，并制定我们招聘时所依据的路线图。你将对这个团队的构成和成员有真正的影响力。
需要提前了解的一点是：标准的产品驱动增长策略在这里并不适用。我们没有免费版本、没有试用期，也没有付费墙，因此通常的杠杆手段并不存在。我们也没有足够的流量让大多数 A/B 测试达到显著性。你需要能够直接审视流程并发现问题，而不是等待测试结果来告诉你。
目前产品管理团队有 7 名产品经理，由一位联合创始人担任产品负责人。你还将与市场部合作开展活动，并与营收运营部协作处理自服务与销售之间的交接流程。
**你将负责的工作**
- **负责从首次接触至首次奖励发送的全流程。** 注册、引导和第一次下单都由你全权负责。在网站和落地页上，你负责转化和实验；市场部负责品牌、内容和预算支出。
- **制定增长路线图，然后协助组建执行该路线图的小组**（包括内部调动和外部招聘）。
- **构建让我们能够跟踪和优化用户行为的系统**
查看英文原文
Tremendous is the global platform built for businesses to send thousands of payouts to anyone, anywhere, for free. We're trusted by 20,000 organizations like Atlassian, MIT, and United Way to deliver gift cards and money to millions of recipients worldwide.
Our customers (researchers, marketers, HR teams, nonprofits, and platform businesses) rave about how fast and easy Tremendous is to use. [Check out our ratings on G2](https://www.g2.com/products/tremendous/reviews).
Tremendous is profitable and growing without outside investors. We’re a fully remote, high-documentation, low-meeting culture, which means more time for what matters in both your professional and personal life. The team agrees– our employee NPS is in the high 80s.
**About the role**
You’ll be the product owner for how companies discover Tremendous, sign up, and send their first reward.
Most companies research us before they ever meet a salesperson. They find us through a search, an ad, or a reward somebody sent them. A fair number sign up on their own, either because they're too small for a sales rep or because they just prefer it. You'll own product growth overall, but self-serve clients are your primary focus and scorecard. At the top of the funnel we can't tell who's a solo marketer and who's a future enterprise buyer, so you’ll build for both.
The Growth team doesn't exist yet, so you'll arrive, borrow engineers from another squad to get moving, and write the roadmap we hire against. You'll have real influence over what this team becomes and who's on it.
One thing to know up front: the standard product-led growth playbook doesn't apply here. We have no free tier, no trial, and no paywall, so the usual levers don't exist. We also don't have the traffic for most A/B tests to reach significance. You'll need to look at a flow and know what's wrong with it rather than wait for a test to tell you.
The product management team today is 7 PMs, led by a co-founder who serves as Head of Product. You'll also work with Marketing on campaigns and with RevOps on the handoffs between self-serve and sales.
**What you’ll do**
- **Own first touch to first reward sent.** Signup, onboarding, and the first order are yours outright. On the site and landing pages, you own conversion and experiments; Marketing owns brand, content, and spend.
- **Develop the growth roadmap, then help staff the squad that runs it** (both through internal transfers and outside hires).
- **Build the systems that let us test.** Standing up a landing page, changing it, and killing it should take a day, without waiting on an engineering sprint.
- **Run campaigns with Marketing.** We'll pull a growth marketer into your team's cadence so a campaign ships end to end: audience, copy, landing page, emails, ads.
- **Give promising acquisition channels product and engineering muscle:** referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders.
- **Turn incentives into a system.** Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth.
- **Prototype with AI in hours,** and put it in front of real companies the same week.
- **Work async.** Most product work here happens in writing. If you're used to running product through meetings, this will feel different.
- Report to [Prateek Mehta](https://www.linkedin.com/in/prateek92/) (Group PM).
**What you’ll bring**
- **6+ years shipping web products** as a growth PM, founder, or engineer, with real time on acquisition, conversion, or activation. **A founder or founding-engineer past** is a strong plus.
- **Enough technical depth to ship without a full team.** You can instrument a funnel, read the data, and build a landing page when that's the fastest path.
- **Taste in conversion flows.** You can look at a signup page and say what's wrong with it, without a test telling you.
- **Judgment about when to test.** You can tell whether traffic will resolve a question, and you're comfortable deciding from other evidence when it won't.
- **Healthy skepticism of growth playbooks.** You know which parts assume a free tier, and which parts transfer.
- **Outstanding written communication.** We're a documentation-first culture.
**What's cool about the role**
- **Blank slate.** The team doesn't exist yet. You'll write the roadmap and we'll build the team around it. And since we're profitable, growth here is pure upside.
- **Competitive pay and equity.** Base salary for this role: $240,000 to $315,000.
- **Real benefits.** 100% covered health (US), unlimited PTO, 12-16 weeks paid parental leave.
- **Fully remote.** Work from anywhere in the Americas.
- **Great culture.** Read more about how we work in our [public handbook](https://handbook.tremendous.com/).