产品市场经理
Product Marketing Manager
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——都使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们还有大量工作要做。这意味着你有机会在从事职业生涯中最重要的工作的同时，让全球经济惠及每个人。
关于团队
我们的产品营销团队的使命是生成客户洞察，指导 Stripe 的产品策略，并领导我们全套产品的市场推广。在 Stripe，产品营销是一个高度跨职能的角色，与产品和工程、销售、合作伙伴关系、需求生成和活动等紧密合作。与其他许多产品营销团队不同，我们的团队参与整个产品生命周期，从帮助塑造产品，到推动发布和商业化，再到发布后的增长。
我们正在寻找有经验的产品营销人员，为关键产品（如 Payments Intelligence、Payouts、Tax、Billing 和 Link）制定路线图、推动发布并促进采用；并为关键用户群体（如企业客户和初创公司）制定市场推广策略。在此职位上，你将制定信息传递和定位，构建我们的产品如何为客户创造价值的叙述，并与销售、活动、需求生成和产品团队协作，推动 Stripe 现有客户和潜在客户的整体认知、销售线索和收入。
你会做什么
- 做一个讲故事的人：你对用户有深刻的同理心，能够根据受众特点调整沟通方式，以最佳方式接触和吸引他们，并突出 Stripe 的独特之处。你具备出色的口头和书面沟通能力
- 用数据引领：你喜欢与数据和洞察一起工作，并结合你对用户的热情，形成平衡且深入的观点，指导我们的产品如何进入市场
- 保持条理清晰：你能够管理高度依赖、复杂的项目，并保持多个工作流的顺利进行
- 对技术充满热情：你渴望了解事物的工作原理，并能以普通人能理解的方式解释技术概念
- 有抱负：你渴望在 Stripe 产生影响。你在快速变化、动态的环境中茁壮成长
查看英文原文
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
We are looking for experienced product marketers to shape the roadmap, drive launches, and grow adoption for critical products such as Payments Intelligence, Payouts, Tax, Billing, and Link; and develop our go-to-market strategy for key user segments such as Enterprises and Startups. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, campaigns, demand generation, and product to drive overall awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.
What you’ll do
- Be a storyteller: You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
- Lead with data: You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Keep things organized: You are able to manage highly interdependent, complex projects and keep various work streams on track
- Have a passion for technology: You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
- Be ambitious: You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Act as a team player: Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
Responsibilities
- Develop messaging and positioning for Stripe products or user segments. Develop campaign-level content as well as sales enablement assets
- Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
- Enable sales teams to understand the value of our products and competitive solutions
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
- 7+ years prior product marketing experience
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Be able to leverage data to proactively identify opportunities and drive impactful results