企业付费数字营销经理
Enterprise Paid Digital Marketing Manager
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前有大量工作要做。这意味着你将有机会在职业生涯中从事最重要的工作，同时让全球经济触手可及。
关于团队
增长营销是一个以业绩为导向的营销和渠道专家团队。我们与增长、创意、分析和区域营销紧密合作，通过自助服务和销售策略推动收入。我们在全球范围内工作，覆盖所有 Stripe 产品，并与所有公司部门合作——从初创公司到最大的企业。
你会做什么
作为付费数字营销经理，你将是支持我们引流流程、推动需求并接触关键用户群体的付费数字营销工作的核心驱动力——设计、执行和优化规模化的数字活动。你将通过专注于用户体验和渠道优化，帮助 Stripe 建立一个非同寻常的优秀付费项目。在这个职位上，你将成为付费数字营销的专家，支持多个客户群体，并与跨职能团队合作，实现这些群体的营销目标。
职责
- 驱动规模化付费活动的创意、策略和执行，以生成和加速销售线索以及整体公司收入。制定并管理项目的测试计划和媒体计划。
- 推动关键指标（潜在客户、合格线索、销售资格线索、注册、上线、线索池、收入）的增长——衡量成功，针对目标进行优化，并定期报告表现。
- 支持 Stripe 构建和优化我们的付费项目，利用对用户、他们如何使用我们的产品和数据的了解。你将与多个内部利益相关者合作，包括活动、设计、营销运营、产品营销、分析与洞察以及区域团队，打造一流的付费项目。
- 向上和向外报告活动表现，确保相关利益相关者能够了解项目表现和路线图。
- 与相关利益相关者合作进行受众管理，确保我们接触到正确的用户。
- 主导分析付费活动的效果，调整支出到
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Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments—from startups to the largest enterprises.
What you'll do
As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
- Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social, display, and direct response
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
- Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
- Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social, display, and direct response
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo or Salesforce
- Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics