支付产品营销经理
Product Marketing Manager, Payments
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们前方还有大量工作要做。这意味着你有机会在从事职业生涯中最重要的工作的同时，让全球经济触手可及。
关于团队
我们的产品营销团队的使命是生成客户洞察，以指导 Stripe 的产品策略，并领导我们全套产品的上市推广。在 Stripe，产品营销是一个高度跨职能的角色，与产品和工程、销售、合作伙伴关系、需求生成和活动团队等紧密合作。不同于许多其他产品营销团队，我们的团队贯穿整个产品生命周期，从帮助塑造产品，到推动发布和商业化，再到发布后的增长。我们还推动自服务和销售驱动的营销工作。
你将负责
我们正在寻找一位经验丰富的产品营销人员，负责部分支付产品的端到端上市策略和执行。作为产品营销经理，你将塑造产品路线图，负责并不断优化信息传递和定位，为活动和演示创建差异化内容，支持产品发布，并赋能销售。向全球支付产品营销负责人汇报，你将与产品、战略与运营以及销售团队合作，在快速变化的市场中推动认知和采用。
职责
- 与产品、合作伙伴关系和合作伙伴营销（需求生成）团队密切合作，制定营销策略，目标是推动我们产品的认知、需求和使用
- 主导端到端的产品发布，包括定义受众群体、收集用户洞察、构建发布故事、制定定价和包装方案、确保跨职能准备就绪，并执行发布活动
- 开发差异化信息传递和定位，为 GTM 团队提供知识和内容，以有效销售和营销
- 创造高影响力的行业领袖内容
你是谁
我们寻找符合最低要求的人选。如果你满足这些要求，我们鼓励你申请。具备以下优先资格将是一个加分项
查看英文原文
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
What you’ll do
We’re seeking an experienced product marketer to drive the end-to-end GTM strategy and execution for a selection of Payments products. As a Product Marketing Manager, you will shape the product roadmap, own and evolve messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Global Payments PMM Lead, you’ll partner with product, strategy & ops, and sales teams to drive awareness and adoption in a rapidly evolving market.
Responsibilities
- Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of product marketing experience at a technology company
- Experience developing messaging, positioning, and sales enablement materials
- Strong verbal and written communication; able to translate technical features into customer-facing benefits
- Experience managing cross-functional GTM efforts, including working closely with product, sales, and marketing teams
- Be able to leverage data to proactively identify opportunities and drive impactful results.