远程工作雷达

整合营销负责人,跨产品

Integrated Marketing Lead, Cross Product

市场运营限定地区(需当地身份)
公司Stripe
薪资未公开
工作地点South San Francisco HQ, New York City, Remote US
地域资格限定地区(需当地身份)
时区要求无特别要求
用工类型未标注
发布时间今天
数据来源Greenhouse
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注意地域限制:该职位明确限定在 South San Francisco HQ, New York City, Remote US 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

我们是谁

关于 Stripe

Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——都使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP,我们还有大量工作要做。这意味着你将有机会在职业生涯中从事最重要的工作,同时让全球经济触手可及。

关于团队

全球需求与现场营销团队打造全漏斗、整合的营销计划,连接品牌与需求,贯穿销售驱动和自助客户旅程。与产品和上市团队紧密协作,我们将业务重点转化为具有凝聚力的活动,吸引客户并推动可衡量的增长。

在这个职位上,你将与针对特定产品和客户细分的整合营销负责人以及区域需求生成团队密切合作。你的工作将分为两个重点:领导跨产品、横向的活动和计划,将 Stripe 更广泛的产品组合结合起来,以及负责 Stripe 的全球在线活动计划。

我们正在寻找一位有经验的营销人员和建设者,能够开发新的、创新的方式来激活 Stripe 在市场中的故事。你将擅长通过影响力在团队间进行领导,将复杂多样的优先事项转化为清晰的战略,并设计可以简单且一致地在全球范围内扩展的计划。

你会做什么

这是一个注重实践的角色,专注于激活多产品解决方案的故事,并建立对跨产品、细分市场、行业和地区团队都有益的全球计划。你将从战略到执行全程负责这些计划,加强触及关键决策者的营销引擎,并在客户旅程、渠道和活动之间创造更一致的体验。

职责

  • 负责全球多渠道横向活动的战略和执行,以产生需求。这包括跨产品的思想领导力和计划,通过付费媒体、内容分发、数字和线下活动、社交媒体及其他渠道放大高价值内容。
  • 与产品和细分市场对齐的整合营销负责人及区域营销团队合作,确保横向活动保持一致、互补并与业务目标对齐。
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Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Global Demand and Field Marketing team builds full-funnel, integrated marketing programs that connect brand to demand across both sales-led and self-serve customer journeys. Working in close alignment with Product and Go-to-Market teams, we translate business priorities into cohesive campaigns that engage customers and drive measurable growth.

In this role, you’ll collaborate closely with Integrated Marketing leads aligned to specific products and customer segments, as well as with regional demand generation teams. Your focus will be twofold: leading horizontal, cross-product campaigns and programs that bring together Stripe’s broader product portfolio, and owning Stripe’s global online events program.

We’re looking for an experienced marketer and builder who can develop new and innovative ways to activate Stripe’s story in the market. You’ll be skilled at leading through influence across teams, turning complex and varied priorities into a clear strategy, and designing programs that can scale globally with simplicity and consistency.

What you’ll do

This is a hands-on role focused on activating multi-product solution stories and building global programs that benefit teams across products, segments, industries, and regions. You’ll own programs from strategy through execution, strengthening the marketing engine that reaches key decision-makers and creating a more consistent experience across customer journeys, channels, and campaigns.

Responsibilities

  • Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand. This includes cross-product thought leadership and programs that amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels.
  • Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure horizontal campaigns are cohesive, complementary, and aligned with the end-to-end customer journey.
  • Bring together partners across Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations to align priorities, execute integrated programs, and contribute to pipeline growth.
  • Personally drive programs from brief development and stakeholder alignment through execution, measurement, and optimization, balancing long-term program development with near-term delivery.
  • Evolve Stripe’s global online events strategy into a scalable, programmatic engine that supports priorities across products, segments, industries, and regions.
  • Manage and support a small team,, providing clear priorities, coaching, and feedback while remaining directly involved in program strategy and execution.
  • Identify and test innovative ways to reach and engage Stripe’s audiences, using the role’s broad remit to bring creative marketing ideas from concept to execution.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing.
  • Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across channels such as paid media, content, email, events, and webinars.
  • Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
  • Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
  • Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams. Candidates should be prepared to discuss programs they have directly owned.
  • Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives.

Preferred qualifications

  • Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows.
  • Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency—including taking initiatives from zero to one and scaling them from one to many.
  • Experience with or exposure to event or field marketing; direct ownership of an events program is not required.
  • Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions.
  • Experience in an adjacent discipline, such as strategy consulting or paid media, that contributes to a well-rounded integrated marketing perspective.
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