自助付费媒体主管
Head of Self-Serve Paid Media
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，我们还有大量工作要做。这意味着你有机会在职业生涯中从事最重要的工作，同时让全球经济触手可及。
关于团队
Stripe 的增长营销团队负责在全球范围内高效地获取和激活数百万家企业，从独立创业者到快速成长的初创公司。付费广告是我们自助获取策略的关键支柱。付费广告团队管理在搜索、社交、视频和其他渠道上的大量投资，以获取将在 Stripe 上构建的开发者、创始人和运营人员。我们与增长、数据科学、分析、数据工程、创意、财务和其他营销人员深度合作，通过付费广告实现盈利增长。
你会做什么
作为自助付费广告负责人，你将负责并发展 Stripe 的自助付费获取策略，管理一个由 5-10 名付费广告专家组成的团队，并与分析、创意、产品营销、增长工程和财务等领域的领导者跨职能合作。你将负责一大笔媒体预算，并对通过注册、激活和收入实现的高效、可扩展增长负责。在这个职位上，你将负责制定付费广告如何在 Stripe 自助业务中推动增长的长期战略。你将识别新渠道和格式，建立连接支出与业务成果的测量框架，并将你的团队培养成世界级的专业人士。你将与数据科学团队紧密合作，推进我们的归因和增量能力，并与内部和外部创意合作伙伴合作，大规模制作高性能素材。
职责
- 全面负责自助付费广告策略，包括预算分配、渠道组合以及在搜索、社交、展示、视频和其他渠道上的绩效目标
- 领导、发展和留住一支由 5-10 名付费广告专家组成的高绩效团队，营造实验、技艺和成长的文化
- 在扩大总投资的同时，推动获取效率（ROAS、增量激活）的可衡量改进
- 合作
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Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video and other channels to acquire developers, founders, and operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance and other marketers to deliver profitable growth via paid media.
What you’ll do
As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance. You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. You'll identify new channels and formats, build measurement frameworks that connect spend to business outcomes, and develop your team into world-class practitioners. You'll partner closely with data science to advance our attribution and incrementality capabilities, and with internal and external creative partners to produce high-performing assets at scale.
Responsibilities
- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth
Preferred qualifications
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture