付费搜索经理
Paid Search Manager
我们是谁
Zeta Global（NYSE: ZETA）是一个由人工智能驱动的营销云平台，通过先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和留住客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活统一到一个平台上——由行业内最大的专有数据库和 AI 提供支持，使复杂的营销变得简单。我们的企业客户在多个垂直领域中，能够通过每个渠道为每位消费者提供个性化体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办事处。如需了解更多信息，请访问 www.zetaglobal.com。
职位描述
我们正在寻找一位付费搜索经理，能够自信地领导所负责账户的日常运营，设定每周优先级，并确保广告活动表现和节奏符合客户的 KPI。您将负责将客户目标转化为付费搜索渠道计划，包括预算分配、定位策略、衡量计划和测试路线图。
该职位结合了平台操作经验、客户沟通和绩效分析能力。您将建立并执行发布、跟踪验证和报告的质量标准，并协调内部和外部合作伙伴的工作。理想的候选人能够将复杂的表现数据转化为清晰的业务叙述和结构化的优化计划，同时积极发现提升账户表现和客户成果的机会。根据您的所在地，该职位可能是混合办公（纽约市、纳什维尔、洛杉矶、旧金山、迈阿密）或远程办公。
职责
- 客户策略
- 将客户目标转化为付费搜索渠道计划，包括预算、定位策略、衡量计划和测试路线图。
- 识别跨广告类型、自动化、受众策略以及创意或落地页学习中的更大机会，并推动其实施。
- 广告活动管理与执行
- 通过设定每周优先级、管理节奏并确保广告活动交付符合 KPI，领导所负责账户的日常运营。
- 使用 Google Ads、Google Ads Editor、Microsoft Ads 和 SA360 积极管理广告活动，同时保持良好的账户结构和平台性能。
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a Paid Search Manager who can confidently lead the day-to-day delivery of assigned accounts, set weekly priorities, and ensure campaign performance and pacing are aligned to client KPIs. You will own the translation of client goals into paid search channel plans, including budget allocation, targeting approach, measurement planning, and testing roadmaps.
The role combines hands-on platform expertise, client communication, and performance analysis. You will establish and enforce quality standards for launches, tracking validation, and reporting, and coordinate work across internal and external partners. The ideal candidate can turn complex performance data into clear business narratives and structured optimization plans, while proactively identifying opportunities to improve account performance and client outcomes. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
RESPONSIBILITIES
- Client Strategy
- Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
- Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action.
- Campaign Management & Execution
- Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
- Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene.
- Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity.
- Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings.
- Team Collaboration
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
- Analysis & Reporting
- Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.
- Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities.
- Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts.
QUALIFICATIONS
- 4+ years of relevant paid search experience
- Hands-on experience managing large monthly campaign budgets and complex paid search account structures
- Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
- Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes
Preferred but not required:
- Experience with Google Shopping, Demand Gen, and Performance Max
- Experience with Microsoft Ads, SA360, and Google Analytics
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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