产品营销经理，雷达
Product Marketing Manager, Radar
关于Stripe
Stripe是面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用Stripe来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的GDP，我们还有大量工作要做。这意味着你有机会前所未有地将全球经济带给每个人，同时从事职业生涯中最重要的工作。
关于团队
我们的产品营销团队的使命是生成客户洞察，以指导Stripe的产品战略，并领导我们全套产品的上市推广。在Stripe，产品营销是一个高度跨职能的角色，与产品和工程、销售、合作伙伴关系、需求生成和活动等紧密合作。与其他许多产品营销团队不同，我们的团队参与整个产品生命周期，从帮助塑造产品，到推动发布和商业化，再到发布后的增长。我们还推动自服务和销售驱动的营销工作。
我们正在寻找一名产品营销人员，负责Radar的端到端上市策略和执行。作为产品经理营销经理，你将塑造产品路线图，负责产品层面的信息传递和定位，为活动和演示创建差异化内容，支持产品发布，并赋能销售。向欺诈和风险产品营销负责人汇报，你将与产品和销售团队合作，在快速变化的市场中推动知名度和采用率。
你将负责
- 作为新产品的早期战略合作伙伴——塑造产品方向，定义目标客户群体，并从零开始建立上市基础（定位、包装、定价叙述）
- 推动端到端的产品发布，包括定义受众群体，收集用户洞察，构建发布叙述，制定定价和包装，确保跨职能准备，并执行发布活动
- 开发差异化的信息传递和定位，为上市团队提供知识和内容，以有效销售和推广
- 创建高影响力的思辨领导力内容
- 与产品、销售、数据科学、定价和跨职能营销团队紧密合作，发现新的机会来推动我们产品的知名度、需求和采用率，并制定合适的营销策略
你具备以下特质
查看英文原文
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
We’re seeking a product marketer to drive the end-to-end GTM strategy and execution for Radar. As a Product Marketing Manager, you will shape the product roadmap, own product-level messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Fraud and Risk PMM Lead, you’ll partner with product and sales teams to drive awareness and adoption in a rapidly evolving market.
What you'll do
- Serve as an early strategic partner on new offerings — shaping product direction, defining target segments, and building the GTM foundation (positioning, packaging, pricing narrative) from zero to one.
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
- Work closely with product, sales, data science, pricing and cross-functional marketing teams to identify new opportunities to drive awareness, demand, and adoption of our products and build the right marketing strategies
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
- 5+ years of product marketing or growth marketing experience at a technology company
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Track record of working cross-functionally across product, sales, and growth teams to drive business outcomes