生命周期营销经理，资本
Lifecycle Marketing Manager, Capital
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们还有大量工作要做。这意味着你有机会在职业生涯中从事最重要的工作，同时让全球经济惠及每个人。
关于团队
增长营销是一个由以结果为导向的营销人员和渠道专家组成的团队。我们与增长产品、区域和需求营销以及销售团队紧密合作，通过自助服务和销售模式推动收入增长。我们在全球范围内工作，覆盖整个客户生命周期，并与公司所有细分市场——从初创公司到最大的企业——合作。此职位专注于推动 Stripe Capital 的增长。
Stripe Capital 为 businesses 提供快速、灵活的融资服务，使命是帮助它们加速增长。企业使用这些资金进行营销、招聘、地理扩张、营运资金、新设备采购等。过去几年，Capital 在用户影响（仅 2025 年就有超过 81,000 家企业通过 Stripe Capital 获得融资）以及作为 Stripe 业务线的财务影响方面都实现了显著增长。超过 95% 的用户表示他们喜欢使用 Capital，使它成为 Stripe 最受欢迎的产品之一——而我们才刚刚开始。
你会做什么
作为生命周期营销经理，你将是我们自助服务用户获取营销工作的关键推动者，通过设计、实施和优化跨用户群体和生命阶段的规模化全球生命周期活动，来驱动 Capital 的需求和收入增长。你将通过持续关注用户体验和渠道优化，帮助创建非同寻常的优秀电子邮件营销活动和多渠道体验。
职责
- 驱动跨邮件和产品内通知的规模化生命周期活动的创意、策略和执行，以推动核心业务成果（如新用户获取、产品激活、收入），并测试和扩展新渠道（如邮寄、推送通知等）
- 识别客户需求，提出改进用户体验的解决方案，并生成持续的用户驱动洞察，以指导营销策略
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Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.
Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started.
What you’ll do
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.
Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
- 5+ years of experience analyzing and taking action on the performance of marketing campaigns
- 5+ years of experience writing marketing briefs
- 3+ years of experience leveraging data, AI, and ML-driven techniques
- 3+ years of B2B marketing experience
- 3+ years of email marketing, direct mail, and push notification experience
Preferred qualifications
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience working in fintech on lending products