产品营销经理，初创企业板块
Product Marketing Manager, Startup Segment
我们是谁
关于 Stripe
Stripe 是一家为 businesses 提供金融基础设施的平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们前方有大量工作要做。这意味着你有机会在职业生涯中从事最重要的工作，同时让全球经济触手可及。
关于团队
我们的产品营销团队的使命是生成客户洞察，为 Stripe 的战略提供依据，并领导我们全套产品的市场进入策略。产品营销在 Stripe 是一个高度跨职能的职能，与产品、销售、需求生成、现场营销和活动团队紧密合作。与其他许多产品营销团队不同，我们的团队贯穿整个产品生命周期，从帮助塑造产品到推动发布和商业化，再到发布后增长产品采用率。
细分市场和行业产品营销团队推动我们在优先客户细分市场和顶级行业中的增长。在这个职位上，你将制定 Stripe 针对初创客户细分市场的市场进入策略。你将制定信息传递和定位，构建我们的产品如何为客户创造价值的故事，并与销售、需求生成、现场营销和传播团队合作，推动 Stripe 现有客户和潜在客户的品牌认知、线索和收入。
你会做什么
作为初创细分市场产品营销经理，你将定义 Stripe 初创客户市场的市场进入策略。你将利用客户洞察和数据来制定定位，创建活动内容和销售赋能材料，并与跨职能团队合作，推动品牌认知、需求和产品采用。
职责
- 为 Stripe 的初创客户细分市场制定信息传递和定位
- 创建活动级别的内容、用户故事和销售赋能材料
- 与活动、现场营销和销售团队合作，制定初创客户的营销策略
- 推动初创客户和潜在客户的品牌认知、需求和产品采用
- 使销售团队能够阐述 Stripe 产品和竞争解决方案的价值
你是谁
我们寻找符合该职位最低要求的人选。如果你满足以下条件
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Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.
What you’ll do
As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.
Responsibilities
- Develop messaging and positioning for Stripe’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of Stripe’s products and competitive solutions
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Preferred qualifications
- Experience working with or marketing to startup or venture communities