现场营销经理
Field Marketing Manager
**关于Glia**
Glia是排名第一的银行人工智能平台，帮助社区和区域金融机构提高效率，加速贷款增长，推动存款，并提供能够战胜大银行和金融科技公司的体验。
Glia的银行AI操作系统是现有技术栈之上的核心智能层，激活了一个由专业代理组成的AI工作团队，这些代理从银行数据、交互历史和记录系统中获取信息。这些经过银行训练的代理在语音和数字渠道（从前台到后台）自动化工作流程，从而降低运营成本并实现全能银行家模式。
Glia因其坚固的安全性和可靠性而受到700多家银行和信用合作社的信任，Glia提供了行业首个合同保证的无幻觉承诺。这就是为什么Glia客户能够在第一天就迅速且自信地部署银行AI，并获得可衡量的结果。更多关于Glia的信息请访问[glia.com](http://glia.com)。
**职位描述：**
在Glia，我们认为银行业务是个性化的——我们的营销也应该是。增长营销团队的现场营销经理负责规划、执行和优化高影响力的多渠道营销活动，为关键客户群体生成合格的销售线索并加速收入增长。
与销售、业务发展、体验式营销、影响力营销和营收运营紧密合作，你将作为所负责销售区域的“首席营销官”，推动区域战略以实现新业务和扩展销售线索的生成。在这个高度可见的角色中，你将制定并主导以目标账户营销（ABM）为核心的营销计划，以吸引并拿下关键客户，并构建可扩展的营销方案，以吸引目标金融机构中的决策者。
你将领导由现场/增长营销人员、客户经理（销售）和业务发展代表（BDR）组成的本地化ABM区域“小组”。作为小组负责人，你将制定整体区域营销计划并指导执行，确保所有职能协同一致。我们寻找一位积极主动的自我驱动力强的人才，擅长引导流量并应对不确定性，将需求生成计划推进到终点。
**你将负责：**
- **区域策略与ABM领导力：** 作为7-10个销售区域的单一负责人和营销负责人，制定针对高价值客户的基于账户的营销（ABM）计划，以吸引并加速关键客户。
查看英文原文
**About Glia**
Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs.
Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital–from front office to back office–resulting in decreased operational costs and the Universal Banker model.
Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. More information about Glia can be found at [glia.com](http://glia.com).
**The Role:**
At Glia, we believe banking is personal—and our marketing should be, too. The Field Marketing Manager on the Growth Marketing team is responsible for planning, executing, and optimizing high-impact, multi-channel marketing campaigns that generate qualified pipeline and accelerate revenue across key customer segments.
Working closely with Sales, Business Development, Experiential Marketing, Impact Marketing, and Revenue Operations, you will act as the "CMO" of your assigned sales territories, driving regional strategy toward new business and expansion pipeline generation. In this highly visible role, you will build and own ABM-focused marketing plans designed to engage and land key accounts, and build scalable campaign plays that engage decision-makers across target financial institutions.
You will lead localized ABM territory "pods" comprising Field / Growth Marketers, Account Executives (Sales), and Business Development Representatives (BDRs). As the pod leader, you’ll develop the overarching territory marketing plan and direct execution so all functions work in total unison. We are looking for a driven self-starter who excels at directing traffic and navigating ambiguity to push demand generation plans across the finish line.
**What You'll Do:**
- **Territory Strategy & ABM Leadership:** Serve as the single-threaded owner and marketing lead for 7–10 sales territories, crafting targeted Account-Based Marketing (ABM) plans that engage high-value accounts and accelerate sales velocity.
- **Pod Ownership:** Lead cross-functional ABM territory "pods" (Growth Marketing, AEs, and BDRs), driving alignment, orchestrating multi-touch campaign plays, and ensuring seamless execution across all revenue channels.
- **Integrated Campaign Execution:** Plan, execute, and optimize multi-channel growth initiatives (digital ads, field events, email, webinars, and partner co-marketing) tailored to target account segments within your territories.
- **Sales & BDR Enablement:** Partner directly with Sales and BDR teams to deliver campaign toolkits, target account insights, personalized cadences, and follow-up plays that convert account engagement into qualified opportunities.
- **Event & Field Alignment:** Collaborate across Marketing and Sales to align local field initiatives, executive dinners, and regional touchpoints with global GTM goals and your territory pipeline strategy.
- **MarTech & AI Integration:** Utilize modern marketing technology (Salesforce, Marketo, target account/intent tools) and leverage AI workflows to streamline account enrichment, content scaling, and campaign delivery.
- **AI & Workflow Automation:** Integrate modern AI tooling and automation into everyday growth workflows—leveraging AI for copy generation, audience enrichment, campaign iteration, and operational efficiency.
- **Performance Tracking & Analytics:** Monitor account-level engagement and full-funnel pipeline contribution, utilizing CRM and dashboards to report insights and course-correct strategies in real time.
**What We're Looking For:**
- **Experience:** 5+ years of B2B SaaS growth, demand generation, or field marketing experience, with proven success leading account-based marketing (ABM) strategies.
- **Cross-Functional Leadership:** Demonstrated capability to act as a "CMO" of a region—directing cross-functional pod members, aligning GTM teams, and managing competing priorities without formal authority.
- **Content & Messaging Craft:** Strong copywriting and message-framing skills—able to write compelling email cadences, landing page copy, and campaign briefs that resonate with B2B buying committees.
- **Full-Funnel & ABM Expertise:** Deep experience building integrated, account-centric campaigns utilizing intent data and target account platforms (e.g., 6sense, Demandbase).
- **Self-Starter Mindset:** Proven ability to thrive in fast-paced environments, take full initiative, hold cross-functional partners accountable, and turn strategic plans into measurable revenue.
- **Technical Proficiency:** Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot), CRMs (Salesforce), project management tools (Asana), and modern AI workflow tools.
- **Data-Driven & Analytical:** Strong proficiency in evaluating pipeline health, lead progression, velocity, and account conversion metrics to optimize program ROI.
- **Project & Stakeholder Management:** Excellent organizational and prioritization skills with a proven track record of managing cross-functional campaign launches on tight deadlines.
- **Travel:** Willingness to travel occasionally (US) for event coordination and onsite support, team offsites, and company events.
- **Education:** Bachelor's Degree required.
Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
_The Glia Talent Acquisition team uses **@**_ [_**glia.com**_](http://glia.com) _and_ [_**@**_](mailto:darina.danchenko@gliatalent.com) [_**gliatalent.com**_](http://gliatalent.com) _email addresses for coordinating interviews, providing updates, and sending documents._
_Our hiring process involves an introduction, practical and team interviews, and a decision and offer. For more information, visit our_ [_Recruitment Privacy Notice page_](https://www.glia.com/eu-recruitment-privacy-notice) _or contact our talent team via **talent@glia.com**_