AEO和GEO市场经理
AEO and GEO Marketing Manager
我们是谁
关于 Stripe
Stripe 是一家面向企业的金融基础设施平台。数以百万计的公司——从全球最大的企业到最具雄心的初创公司——使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们还有大量工作要做。这意味着你将有机会在职业生涯中从事最重要的工作，同时让全球经济触手可及。
关于团队
增长营销是一个以业绩为导向的营销团队和渠道专家。我们与增长、创意、分析和区域营销团队紧密合作，通过自助服务和销售策略推动收入。我们在全球范围内运作，覆盖所有 Stripe 产品，并与所有公司部门合作——从初创公司到最大的企业。
- 在这个职位上，你将加入一个致力于测试和扩展前沿获取渠道的全球跨职能团队
- 我们的团队通过确保我们的网站在人工智能和搜索技术下一代的优化，帮助 Stripe 提升互联网的 GDP
你将做什么
Stripe 正在寻找一位 AEO 和 GEO 营销经理来领导该渠道。该职位将在从 ChatGPT、Perplexity 和 Google AI 概览等平台获取新用户方面发挥关键作用。该职位的范围包括生成引擎优化（GEO），也称为答案引擎优化（AEO）或大型语言模型（LLM）搜索优化，改进 AI 代理体验，并集成 AI 能力以提高搜索和答案引擎渠道的性能和效率。
该职位将主导通过制定和执行活动和实验路线图来提高答案引擎性能的努力。他们将有机会与 Stripe 的增长营销、内容营销、工程和分析团队密切合作。
职责
- 领导答案引擎优化渠道的增长和用户获取策略
- 优化 Stripe.com，使人工智能代理能够高效地代表用户访问和操作
- 主导人工智能能力的开发和集成，以提高搜索和答案引擎渠道的效率
- 定期提供渠道性能报告和更新，以跟踪进展
查看英文原文
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
- In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels
- Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies
What you’ll do
Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
Responsibilities
- Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
- Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
- Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
- Deliver regular reports and updates on channel performance to track progress and identify new opportunities
- Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
- Proven technical experience making websites SEO and AEO-friendly
- Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
- Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
- Proven ability to take initiative, independently problem-solve, and drive tasks to completion
- Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
Preferred qualifications
- Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
- Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
- Experience working within the fintech, payments, billing, accounting, or startup industries
- Experience writing SQL queries to extract and gather data independently
- Bachelor's degree or 4 years of additional relevant professional experience